JOY KAJUJU
Digital Media Buyer
Remote,
Summary
Analytically creative digital marketing professional with over 4 years of deep experience in strategizing and executing Google advertising campaigns for clients across e-commerce and lead-generation industries. Proven expertise in running successful Meta ads, Google Ads, including YouTube Ads, Display, and Discovery Ads, achieving high-return ad campaigns. Strong analytical skills to identify areas for improvement and data-driven optimizations. Committed to continuous learning and adapting to the ever-evolving digital advertising landscape. Excellent communication skills with C2 level English proficiency.
Overview
4
4
years of professional experience
6
6
Certifications
1
1
Language
Work History
Ecommerce Growth Strategist
Vivadi
04.2022 - 02.2024
- Led customer acquisition and retention strategies with a focus on maximizing lifetime value (LTV) for a US-based clothing brand, driving significant improvements in profitability and customer engagement.
- Directed media buying and email marketing efforts, formulating strategies that enhanced marketing effectiveness and contributed to revenue growth.
- Managed supplier relations and optimized logistics operations, resulting in a 26% reduction in shipping costs within three months by improving packaging design and negotiating better terms.
- Achieved a 22% increase in customer LTV and a 34% increase in average order value (AOV), substantially boosting the company's revenue and profit margins in just 6 months.
- Contributed to a 6% increase in EBITDA, reflecting enhanced operational efficiency and profitability through strategic initiatives and cost optimization.
Media Buyer
88 Marketing, LLC Agency
07.2020 - 02.2022
- Led a team of three junior media buyers, guiding them through the company's standard operating procedures and effective media buying strategies.
- Coordinated with creative strategy, content creation, video editing, CRO, and email marketing teams to ensure integrated campaign execution.
- Managed digital campaigns across Google, Facebook, and TikTok for six clients, overseeing a total monthly ad spend of $320,000.
- Implemented and refined advertising strategies, contributing to improved campaign performance and client satisfaction.
- Exceeded target revenue by 20% in Q4 2021 across all clients
- Actively participated in client meetings, collaborating with client account managers to review goals and performance, ensuring alignment with client expectations.
- Contributed to client kick-off calls and assisted the sales team with audits for onboarding new clients, enhancing the client acquisition process.
Junior Media Buyer
88 Marketing, LLC Agency
01.2020 - 06.2020
- Provided key support to the senior media buyer, focusing on the preparation and maintenance of reports critical for both the media and creative teams.
- Involved in updating and organizing data in spreadsheets to track campaign progress and outcomes, improving team efficiency and decision-making.
- Assisted in the research and development phases of creative briefs, ensuring content was tailored to campaign objectives.
- Played a crucial role in setting up and managing digital campaigns across Google, Facebook, and TikTok.
- Collaborated with over 6 diverse clients within the agency, spanning industries such fashion, beauty, DTC goods, supplements, and apparel.
Education
Bachelor of Commerce - Marketing
Jomo Kenyatta University of Agriculture And Technology
03.2020
Skills
Meta Ads
undefinedCertification
Facebook Ad Manager Certified, 2020
Timeline
Ecommerce Growth Strategist
Vivadi
04.2022 - 02.2024
Google Ads Video Certification, 2022
01-2022
Media Buyer
88 Marketing, LLC Agency
07.2020 - 02.2022
Junior Media Buyer
88 Marketing, LLC Agency
01.2020 - 06.2020
Bachelor of Commerce - Marketing
Jomo Kenyatta University of Agriculture And Technology
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