Digital media professional with proven track record of over 5 years in leading client-focused projects. Known for delivering impactful digital media and communication strategies that meet client goals. Team-oriented with strong focus on collaboration and adaptability. Skilled in PR, communication, digital marketing, and project management, ensuring seamless execution and client satisfaction.
Hi, I’m
Joy Chege
Digital Marketing & Communications Specialist
Nairobi
Summary
Overview
5
years of professional experience
4
years of post-secondary education
2
Certificates
2
Languages
Work History
Growthpad Consulting GroupNairobi
Digital Media Lead
01.2025 - Current
Job overview
- Lead and manage the digital media department, overseeing a team of social media managers to drive brand growth and engagement.
- Develop and execute digital media strategies for clients, ensuring a data-driven approach to paid media, content creation, and audience targeting.
- Spearhead the internship model, mentoring and training interns to build their expertise in digital marketing and communications.
- Collaborate with Business Development, aligning digital strategies with sales objectives to generate high-quality leads and upselling opportunities for Growthpad’s services.
- Oversee paid media campaigns across Meta, Google, X, and LinkedIn, optimizing budgets and ad performance to maximize ROI.
- Lead the proposal and strategy development process, crafting compelling digital solutions for client acquisition and retention.
- Monitor and analyze campaign performance, leveraging insights to refine strategy, improve engagement, and enhance conversion rates.
- Collaborate with creative teams to develop engaging client content that resonates with target audiences.
- Participate in brainstorms, strategic initiatives and collaboration opportunities with the business development and projects units.
- Conduct in-depth market research to identify new business opportunities within the digital landscape.
- Deliver targeted training sessions for team members on various digital tools and platforms, improving overall skillsets and capabilities within the department.
- Foster a collaborative team environment, encouraging open communication and innovative problem-solving among team members.
- Manage multiple high-profile accounts, ensuring timely delivery of campaigns and consistent communication with clients.
Growthpad Consulting GroupNairobi, Nairobi Province
Digital Media & Communications Manager
01.2024 - 12.2024
Job overview
- Digital Strategy & Planning: Developed and implemented comprehensive digital marketing strategies for clients across various industries
- Content Creation & Management: Oversaw the creation and distribution of high-quality paid ads content to engage target audiences
- Paid Media: Executed and managed paid advertising campaigns for brand awareness, lead generation (over 1,000 qualified leads generated for various clients), and engagement on platforms like Facebook, Instagram, Twitter, LinkedIn, and Google Ads
- Crisis Communication: Developed and implemented crisis communication plans to mitigate reputational damage during crises
- Market Research: Conducted market research to identify target audiences, industry trends, and competitor analysis
- Project Management: Managed multiple projects simultaneously, ensuring timely delivery and meeting project objectives
- Communication Plans: Enhanced brand visibility by developing and implementing strategic communication plans.
- Reporting: Implemented comprehensive analytics tracking systems to monitor the success of communication campaigns and make data-driven decisions.
- Social Listening: Leveraged social listening tools to stay informed about relevant industry trends and inform communication strategy adjustments as needed.
- Built and maintained relationships with key clinicians, spokespeople, advocates and opinion leaders.
- Evaluated existing communication strategies and made data-driven recommendations for improvement, resulting in increased overall effectiveness.
Dotsavvy AfricaNairobi, Nairobi Province
Social Media Lead
05.2022 - 12.2023
Job overview
- Team Collaboration: Oversaw the social media team and trained social media managers on content creation, campaign strategy, and performance analytics.
- Market Research: Conducted regular competitor analyses to identify industry trends and gaps in current strategies, driving innovation within the team.
- Social Media Management: Managed multiple social media channels, including Facebook, Instagram, Twitter, LinkedIn, and YouTube
- Content Creation: Developed and executed content calendars, creating engaging content (posts, videos, reels) to drive audience growth and engagement
- Paid Media: Ran paid advertising campaigns on Facebook, Instagram, LinkedIn, and Google Ads to generate engagement and increase brand awareness.
- Lead Generation: Collaborated with clients to craft campaigns that drove measurable results, such as generating 3,000+ leads for a housing project (leading to a sell out in 2 years) and 1,000+ registrations for regional events.
- Social Media Analytics: Monitored social media analytics using Google Analytics, Sprout Social, and Social Pilot to measure campaign performance and identify areas for improvement
- Crisis Management: Implemented effective crisis management tactics to mitigate potential negative impact on brand reputation during sensitive situations.
- Influencer Management: Strengthened relationships and collaborated with influencers resulting in increased brand visibility and conversions for clients.
- Digital Trends: Monitored emerging trends in social media tools, platforms, and best practices; educating the team accordingly.
- Community Management: Oversaw community management initiatives, fostering positive customer experiences and loyalty through prompt issue resolution and proactive engagement.
Usalama Technology LimitedNairobi, Nairobi Province
Digital Marketing Consultant (Part-time)
02.2023 - 07.2023
Job overview
- Digital Audit: Conducted a comprehensive digital audit of the client's social media channels and website
- Digital Strategy: Developed a digital marketing strategy to increase brand awareness and generate leads
- Content Creation: Created engaging content for social media and email marketing campaigns
- Paid Advertising: Managed paid advertising campaigns on Facebook and Instagram to drive website traffic and conversions
- Training & Capacity Building: Conducted training sessions for the social media team, equipping them with the necessary skills
- Implemented A/B testing methods to enhance the effectiveness of online advertisements and landing page designs.
- Streamlined marketing automation processes for more efficient lead nurturing and follow-up efforts, increasing sales conversions over time.
Dotsavvy AfricaNairobi, Nairobi Province
Social Media Manager
05.2020 - 04.2022
Job overview
- Social Media Management: Managed multi-channel social media accounts, growing audiences to over 10,000 followers/subscribers
- Copywriting: Wrote, edited, and published engaging content for blogs and social media platforms, increasing client visibility
- Event Coverage: Delivered exceptional event coverage for launches and campaigns, including the Suzuki Kenya page growth initiative
- Analytics and Reporting: Conducted client performance reviews and created data-driven reports to inform marketing decisions
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
Dotsavvy AfricaNairobi, Nairobi Province
Community Manager (Intern)
01.2020 - 04.2020
Job overview
- Community Management: Responded to customer queries and moderated discussions across Facebook, Instagram, and Twitter
- Event Coverage: Supported live event coordination, capturing photos and videos for real-time social media updates
- Reporting: Analyzed community feedback, compiling reports to enhance client engagement strategies
- Addressed and resolved audience complaints and inquiries, maintaining high satisfaction.
- Monitored online conversations surrounding the brand to address any negative sentiment or misinformation proactively.
Education
Daystar UniversityNairobi, Kenya
Bachelor of Arts from Communication (Public Relations)
08.2016 - 11.2020
University Overview
- Dean's List, [August, 2016]
- Dean's List, [January, 2017]
- Dean's List, [June, 2018]
- Dean's List, [August, 2018]
- Dean's List, [January, 2020]
- Degree Awarded with Honors
- 3.61 GPA
- Member of Doulos Team Builders
Melvin Jones Lions AcademyNakuru, Kenya
High School Diploma
09.2010 - 06.2016
University Overview
- 3 As
- Mean Grade: A
- Vice President, Leo Club of Nakuru, 2014 to 2015
- Treasurer, Leo Club of Nakuru, 2013 to 2014
- Elected to Editor in Chief for Press Club in 2013
Skills
Photography
Certification
Google Ads Search Certification, 94749718, 02/01/25
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeContract WorkWork Location
RemoteHybridImportant To Me
Work-life balanceFlexible work hoursHealthcare benefitsPersonal development programsWork from home optionPaid time offPaid sick leaveLanguages
English
Bilingual or Proficient (C2)
Swahili
Intermediate (B1)
Timeline
Communication for Development (C4D)
01-2025
Digital Media Lead
Growthpad Consulting Group
01.2025 - Current
Digital Media & Communications Manager
Growthpad Consulting Group
01.2024 - 12.2024
Digital Marketing Consultant (Part-time)
Usalama Technology Limited
02.2023 - 07.2023
Social Media Lead
Dotsavvy Africa
05.2022 - 12.2023
Social Media Manager
Dotsavvy Africa
05.2020 - 04.2022
Community Manager (Intern)
Dotsavvy Africa
01.2020 - 04.2020
Daystar University
Bachelor of Arts from Communication (Public Relations)
08.2016 - 11.2020
Melvin Jones Lions Academy
High School Diploma
09.2010 - 06.2016
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