WordPress
Joshua Sila
SEO Expert
Nairobi
Summary
Seasoned Blog Writer offering over 10 years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers.
Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing web content, increasing business success and boost sales.
Committed to listening and adapting to feedback and editing quickly for fast turnarounds and top-of-the-line work. Successful at creating and using graphics and managing 2 blogs at once.
Overview
19
19
years of professional experience
4
4
years of post-secondary education
1
1
Language
Work History
SEO Expert
Upwork
06.2022 - Current
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
Blog Writer
Freelance
01.2015 - Current
- Met with content editors to plan post subjects and publishing schedules.
- Created dynamic graphics to accompany blog posts.
- Researched creative topics to write, edit and create layouts for new articles and features.
- Connected and interacted with readers via email or message boards to address needs and ideas of audience.
- Published regular pieces on a variety of subjects to blog.
- Maintained aesthetics of blog through images and troubleshooting issues.
Creative Copywriter
Freelancer
06.2013 - Current
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Improved click conversion rates with strategic creation of online advertisements.
- Sourced third-party content and contributions to incorporate diverse writing styles.
- Created high-impact messaging for marketing media, contributing to increases in revenues and market share.
- Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Provided editorial guidance to facilitate delivery of top-quality content.
English Teacher
Remote
02.2011 - 07.2013
- Prepared and implemented lesson plans covering required course topics.
- Administered assessments and standardized tests to evaluate student progress.
- Consulted with teachers in other disciplines to identify and adopt successful instructional strategies.
- Led interesting and diverse group activities to engage students in course material.
Education
Bachelor of Arts - Education
University of Nairobi
Nairobi, Kenya 07.2007 - 04.2011
Skills
Redirect monitoring
undefinedSoftware
Timeline
SEO Expert
Upwork
06.2022 - Current
Blog Writer
Freelance
01.2015 - Current
Creative Copywriter
Freelancer
06.2013 - Current
English Teacher
Remote
02.2011 - 07.2013
Bachelor of Arts - Education
University of Nairobi
07.2007 - 04.2011
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