Summary
Overview
Work History
Education
Skills
References
Additional Training & Qualifications
Reading
Timeline
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Ninah Micheni

Office Administrator
Mombasa Kenya

Summary

Dynamic Brand Advisor with over 7 years of experience in sales, customer engagement, and client relationship management within the beauty and service sectors. Proven track record of driving high-performance sales strategies that consistently exceed targets by 20%–25% year-over-year, while expanding the customer base by 40% in just two years through personalized service and product education. Expertise in mentoring junior sales representatives and fostering a culture of accountability and high performance within cross-functional teams. Committed to crafting compelling value propositions and delivering memorable client experiences, positioning to elevate the sales and marketing function at Miniso.

Overview

8
8
years of professional experience

Work History

Brand Advisor

Glamour Queen
11.2023 - Current
  • Promoting The Brand Image: Represented the glamour queen brand professionally, contributing to a 20% increase in brand visibility and customer recognition in-store through consistent presentation and customer engagement.
  • Product Demonstration And Recommendation: Actively demonstrated and recommended products to walk-in customers, leading to a 40% increase in customer conversation, particularly during promotions and new launches.
  • Build product confidence by offering real-time demonstrations and sharing honest, knowledgeable insights, earning repeat customers and enhancing trust in the brand.
  • Product Knowledge Maintenance: Stayed updated with product features and pricing, allowing for confident responses to over 95% of customer queries, which improved trust and brand credibility.
  • Upholding Brand Values: Ensure all interactions reflect miniso’s promise of quality and affordability, enhancing overall customer experience and maintaining brand consistency leading to 35% increase in customer feedback and return visits.
  • Key Skills and Achievements:
  • Customer Engagement & Relationship: Build strong, personal connections with customers by understanding their needs, offering tailored recommendations, and providing attentive service which directly contributed to a 40% expansion in the customer base over a two year period.
  • Market Feedback & Trend Awareness: Regularly shared customer feedback with management, helping influence stock selection and product placement strategies leading to 25% drop in customer complaints about unavailable or mismatched items.
  • Sales Target Achievement: Consistently exceeded sales target through strategic client engagements contributing to achieving 80% of annual sales and significantly contributing to overall company growth.
  • Cross-Functional Collaboration: Demonstrated a strong ability to collaborate effectively with team members during promotion and peak hours, helping boost team productivity by 20-25% and ensuring smooth operations.
  • Analyzed consumer behavior data to identify trends and inform future branding initiatives for improved results.
  • Enhanced brand recognition by conducting thorough market research and implementing targeted marketing strategies.
  • Mentored junior team members on best practices in branding strategy development, fostering a culture of continuous learning and improvement.

Brand Advisor

Samsung
03.2020 - 04.2022
  • Actively promoted samsung smartphones, tablets and accessories through in store demonstration and tailored recommendations, increasing 45% during key product launches.
  • Educated customers on device features, updates and contributing to a 30% rise in repeat purchases.
  • Maintained a premium, tech-savvy brand image by staying updated with product knowledge and delivering excellent service, boosting Samsung's in-store visibility by 35%.
  • Consistently exceeded individual monthly sales goals by 75%, making significant contributions to overall store performance.
  • Evaluated training effectiveness through assessments and performance metrics, providing valuable insights for program refinement and measuring the impact of training initiatives on sales outcomes.
  • Maintained up-to-date knowledge of product features, pricing, and market trends.
  • Received recognition and accolades for outstanding performance as a sales professional, exceeding targets and delivering exceptional customer service.
  • Championed a customer-centric approach within the organization, leading to improvements in client satisfaction ratings and long-term retention rates.
  • Facilitated cross-departmental communication to ensure consistent messaging throughout all customer touchpoints.
  • Enhanced brand recognition by conducting thorough market research and implementing targeted marketing strategies.

Brand Advisor Neon Ray

Safaricom
02.2018 - 02.2020
  • Positive Brand Representation, recognized by supervisors for upholding safaricoms brand image and values, earning repeat customer visits and trust in neon ray products.
  • Identified client needs through strategic questioning, enabling the customization of sales presentations that led to a 20% increase in conversion rates.
  • Expanded education and satisfaction, which helped penetrate untapped customer segments, especially first-time smartphone users, leading to a 25% growth in new customer acquisition.
  • Customer education and satisfaction, educated customers on phone features, bundles and safaricom compatibility improving customer satisfaction and reducing post purchase complaints by 30%.
  • Generated new customer leads through targeted outreach and follow-up activities, expanding the client base by 8% within the first quarter.
  • Applied strong problem-solving and interpersonal skills to resolve client conflicts efficiently, ensuring alignment with Glovo’s service culture and maintaining a high level of customer satisfaction.
  • Fostered an environment of creative collaboration within the branding team, leading to the development of innovative ideas and strategies that set the brand apart from competitors.
  • Spearheaded public relations efforts, securing positive media coverage that elevated the brand''s reputation among key stakeholders.
  • Analyzed consumer behavior data to identify trends and inform future branding initiatives for improved results.
  • Presented data-driven insights on ongoing branding initiatives during regular meetings with executive leadership, influencing strategic decisionmaking.
  • Optimized social media presence by creating engaging content tailored to target audiences, driving increased follower growth and engagement rates.
  • Enhanced brand recognition by conducting thorough market research and implementing targeted marketing strategies.
  • Championed a customer-centric approach within the organization, leading to improvements in client satisfaction ratings and long-term retention rates.
  • Managed successful product launches by coordinating with cross-functional teams and executing strategic marketing plans.

Education

Diploma - Food and beverage Services

Kenyan Coast National Polytechnic

Computer Packages

Holy Catholic (Kiembeni)
01-2018

Kenya Certificate of Secondary Education -

Mugona Girls High School
02.2017

Skills

Strategic thinking

Content strategy

Marketing analytics

Creative direction

References

  • Olivia, Nefertari, Manager, olivianefertarinorth@gmail.com, +254714822903, Glamour Queen
  • Jackson, Kirema, Supervisor, ikirema@gmail.com, +254722248869, Safaricom (Nyali Branch)
  • Martin, Onyango, Regional manager, martinonyango88@gmail.com, +254700242495, Samsung Kenya

Additional Training & Qualifications

  • Jan 2023 Aug 2023
  • Professional Certificate in Disability Support Care Course

Reading

I love Reading Books and Novels

Timeline

Brand Advisor

Glamour Queen
11.2023 - Current

Brand Advisor

Samsung
03.2020 - 04.2022

Brand Advisor Neon Ray

Safaricom
02.2018 - 02.2020

Diploma - Food and beverage Services

Kenyan Coast National Polytechnic

Computer Packages

Holy Catholic (Kiembeni)

Kenya Certificate of Secondary Education -

Mugona Girls High School

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Ninah MicheniOffice Administrator