Josephine Wanjiku
Nairobi
Summary
Ambitious e-commerce professional with a strong background in online retail operations, digital marketing, and customer experience. Seeks a challenging role in an e-commerce company to leverage expertise in driving revenue growth, enhancing customer engagement, and optimizing online sales strategies. Eager to apply purchasing and planning principles to help organizational departments achieve their set goals. Committed to delivering exceptional results and contributing to the success of the company's overall objectives.
Overview
11
11
years of professional experience
Work History
Volunteer E-commerce Consultant
EUSMS
03.2025 - Current
- Develop tailored e-commerce strategies to improve online sales, customer experience, and brand awareness
- Evaluate and recommend improvements for website design, user experience, and functionality
- Optimize sales funnels and develop strategies to increase conversion rates
- Collaborate on digital marketing campaigns and track their effectiveness through SEO, PPC, and social media
- Advise on the selection and optimization of e-commerce platforms and integrations
- Monitor key performance indicators (KPIs) and generate data-driven reports to guide improvements
SEO Analyst & Social Media Manager
Freelancer
09.2023 - 02.2025
- Develop and implement comprehensive SEO strategies, conducting keyword research and competitor analysis to boost search engine rankings and increase organic traffic across client websites and social media platforms
- Optimize website content, structure, and metadata, ensuring on-page SEO best practices are followed, while enhancing social media profiles for better visibility and engagement
- Conduct technical SEO audits and resolve site issues such as broken links, mobile optimization, and page speed, while also optimizing social media content for platform-specific algorithms
- Create and manage content strategies for both SEO and social media, guiding clients in producing engaging, SEO-optimized posts that drive interaction and maintain brand consistency across all channels
- Analyze performance metrics for both SEO campaigns and social media, providing actionable insights and recommendations to improve engagement, traffic, and overall ROI
Key Account Manager - Beauty Category
Jumia Kenya
01.2022 - 08.2023
- Company Overview: Enhanced profitability through effective sales strategies
- Managed Key Account portfolios comprehensively
- Managing senior stakeholders and C-suite executives
- Negotiating contracts with the client and establishing a timeline of performance
- Conducting Commercial Planning by establishing the sales goals and objectives
- Negotiating Joint Business plan with key retail partners and ensuring execution for mutual profitability
- Identifying market gaps, acquisition of prospect partners
- Driving Retail Sales Growth
- Enhanced profitability through effective sales strategies
Key Account Manager - Phones & Electronics
Jumia Kenya
02.2021 - 12.2021
Junior KAM - Beauty & Personal Care
Jumia Kenya
06.2020 - 02.2021
Vendor Acquisition Team Lead
Jumia Kenya
08.2018 - 06.2020
- Lead acquisition team responsible for identifying, evaluating and acquiring strategic vendors
- Closely monitor vendor/team performance and implement KPI's to ensure overall satisfaction
- Conduct market research to identify potential vendors
- Provide leadership, guidance and mentorship fostering a collaborative high-performance culture
Business Development Associate
Jumia Kenya
05.2015 - 08.2018
- Recorded all prospecting efforts in CRM tools for efficient follow-up
- Assisted in developing marketing materials that showcased our products and services effectively, attracting new clientele
- Contributed to annual sales targets by consistently meeting or exceeding individual performance goals across various territories
- Conducted market research and analysis to identify emerging trends and competitor activities, informing strategic business decisions
- Reviewed invoices, payment requests, and expense reimbursements prior to approval
- Developed a business pipeline using cold and warm techniques
- Developed knowledge of company products and services to make suggestions according to customer needs
- Participated in industry conferences and events to network with potential partners, strengthening brand visibility in target markets
- Verified work aligned with service levels agreed and client requirements
- Monitored sales pipeline closely to track progress toward monthly quotas, adjusting tactics as needed for optimal results
- Used SalesForce to handle current portfolio and prospective leads
Procurement Officer
Nairobi City County
Nairobi
09.2014 - 12.2014
- Build relationships with vendors to negotiate ideal terms for purchases
- Maintained detailed records of all procurement activities for reference purposes as well as for auditing and compliance
- Developed strong partnerships with vendors to secure favorable pricing, payment terms, and delivery schedules
- Managed procurement projects from initiation to completion, ensuring timely delivery of goods and services
- Improved supplier relationships through regular communication, timely payments, and transparent dealings
- Monitored market trends closely to identify potential shifts in pricing or availability that could affect procurement decisions
- Prepared accurate purchase orders using relevant software applications, ensuring clear communication of requirements to suppliers
- Performed yearly store audits in collaboration with managers, designers, and sales associates to provide feedback
Education
Graduate Certificate - Cyber Security
IBM Skills Biuld
USA12.2024
Certificate - Project Planning & Management
University of Nairobi
12.2022
Diploma - Supply Chain Management
Kiambu Institute of Science & Technology
12.2013
Skills
- Account Management
- Commercial Planning
- JBP Negotiation and Implementation
- Stock Control & Forecasting
- Performance Reporting
- Researching
- Data Management
- Digital marketing and campaign management
- Customer experience optimization
- Purchasing and inventory planning
- Cross-functional collaboration
- SEO strategy and implementation
Languages
Kikuyu
First Language
English
Proficient (C2)
C2
Kswahili
Proficient (C2)
C2
Chinese (Mandarin)
Beginner
A1
References
- Lillian Muthini, Head of Beauty, Jumia Kenya,
Tel: +254726175191,
Email: lillian.muthini@jumia.com
- Risper Obure, Head of HR, Jumia Kenya,
Tel: +254719752487
Email: risper.anyango@jumia.com.
Timeline
Volunteer E-commerce Consultant
EUSMS
03.2025 - Current
SEO Analyst & Social Media Manager
Freelancer
09.2023 - 02.2025
Key Account Manager - Beauty Category
Jumia Kenya
01.2022 - 08.2023
Key Account Manager - Phones & Electronics
Jumia Kenya
02.2021 - 12.2021
Junior KAM - Beauty & Personal Care
Jumia Kenya
06.2020 - 02.2021
Vendor Acquisition Team Lead
Jumia Kenya
08.2018 - 06.2020
Business Development Associate
Jumia Kenya
05.2015 - 08.2018
Procurement Officer
Nairobi City County
09.2014 - 12.2014
Graduate Certificate - Cyber Security
IBM Skills Biuld
Certificate - Project Planning & Management
University of Nairobi
Diploma - Supply Chain Management
Kiambu Institute of Science & Technology
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