JOSEPHINE CHEROTICH
Nairobi,Kenya
Summary
Experienced Business Development manager with a background in sales and a passion for leadership, self- development, and education. Proactive approach to achieving ambitious growth targets while developing and motivating exceptional teams.
Overview
21
21
years of professional experience
Work History
Media Manager, Marketing and Advertising-Out of Home (OOH)
PMS Media
02.2024 - Current
- Onboarded over 18 advertisers through targeted B2B and B2G marketing outreach to agencies and direct clients.
- Targeted new markets and increased sales through proactive sales and negotiation techniques.
- Exceeded sales goals by collaborating with media owners to leverage existing assets for enhanced market reach.
- Identified and recommended ideal advertising locations using measurable metrics for successful onboarding.
- Coached sales associate in product selling techniques, significantly increasing customer satisfaction.
- Set up the department including strategies and policies governing the OOH advertising department.
- Ensured 100% legal and statutory compliance at all times.
- PMS Media offers out of home advertising solutions specializing in LED Billboards
Head of Commercial
Cape Media Ltd
Nairobi, Kenya
03.2022 - 01.2024
- Managed day-to-day operations of the commercial department, making decisions about policy and strategy.
- Led, developed, and motivated a team of 50 employees, enhancing team capability and performance.
- Developed commission and incentive structure, improving staff retention and driving sales growth.
- Develop a motivating commission and incentive structure leading to staff retention and an increase in sales.
- Lead, develop, and motivate a team of 50 employees resulting in an increase in team size.
- Established global service infrastructure and sales plan, enhancing customer satisfaction and revenue delivery.
- Prepared and presented board papers to the board of directors.
- Managed stakeholders including government and advertising agencies, and facilitated pre-qualification and tendering of advertising service.
- Preparation and presentation of Board papers to the board of directors.
Commercial Manager
Standard Group PLC
Nairobi, Kenya
01.2019 - 01.2022
- Managed day-to-day operations of the Broadcast sales department.
- Built and managed a team of 25 employees resulting in a 100% increase in sales productivity.
- Created and managed the sales pipeline resulting in a 50% increase in the number of closed deals.
- Managed day-to-day operations of Broadcast sales department to optimize performance.
- Led recruitment, development, evaluation, and appraisal of all sales staff.
- Oversaw fiscal activities including budgeting, auditing, and reporting to ensure financial integrity.
- Overseeing fiscal activity including budgeting, auditing and reporting.
- Commercial Manager at Standard Group PLC in Nairobi, Kenya.
Business Manager
Nation Media Group
Nairobi, Kenya
01.2011 - 11.2018
- Organized Major events that generated revenue for the company; Agri Expo,Baby care expo SME expo.
- Onboarded and provided advertising solutions to direct and agency clients, contributing to revenue growth.
- I managed a diversified team with an annual budget of Kshs.500 million across print and Digital media for direct and agency clients.
- Onboarded advertising solutions for direct and agency clients.
- Conducted recruitment and training for sales staff to enhance skills and performance.
- Recruitment, development, appraisal and training of all sales staff.
- Managed diversified team with annual budget of Kshs.500 million across print and digital media for direct and agency clients.
Key Accounts Manager
Nation Media Group
Nairobi, Kenya
09.2005 - 12.2010
- Managed key accounts, acquiring new clients and enhancing account relationships.
- Grew key accounts, contributing to 25% revenue increase through strategic relationship management.
- Managed and executed successful sales campaigns resulting in a 50% increase in repeat business.
- Executed sales campaigns, achieving 50% increase in repeat business through targeted client engagement.
- Nation Media is the Leading Media House in Kenya in print, Broadcast and Digital media.
Education
MBA - International Relations
University of Nairobi
Nairobi, KenyaBachelor of commerce -
Egerton University
Nakuru, KenyaHigh School -
Kapsabet High School
Kapsabet, KenyaSkills
- Integrated marketing
- Advertising campaigns
- Campaign development
- Marketing strategy
- Product marketing
- Social media marketing
- Brand communication
- Content development
- Audience segmentation
- Business Development
- Direct Sales
- Sales negotiation
- Account management
- Customer management
- Customer engagement
- Growth strategies
- Revenue growth
- Sales performance metrics
- Market analysis
- Data-driven decisions
- Budget management
- Budgeting
- Regulatory compliance
- Strategic Planning
- Strategic partnerships
- Team Leadership
- Team Building
- Effective communication
- Internal communication
- Stakeholder presentations
- Presentation
- Problem solving
- Content development
- Marketing strategy
- Social media marketing
- Budget management
- Advertising campaigns
- Product launches
- Audience segmentation
Training
- Practitioners Diploma in Marketing, Marketing society of Kenya, 2009
- Leadership Excellence Acceleration Program LEAP, Strathmore Business School, 2018
- Nation Media Training, Nation Media Group, 2015
- Peak performance strategies, 2008
- The 7 Habits of Highly Effective people, 2015
- Leading High performance Teams, 2015
- Leadership & Enterprise Management, 2018
Languages
- English, Advanced
- Swahili, Advanced
Timeline
Media Manager, Marketing and Advertising-Out of Home (OOH)
PMS Media
02.2024 - Current
Head of Commercial
Cape Media Ltd
03.2022 - 01.2024
Commercial Manager
Standard Group PLC
01.2019 - 01.2022
Business Manager
Nation Media Group
01.2011 - 11.2018
Key Accounts Manager
Nation Media Group
09.2005 - 12.2010
MBA - International Relations
University of Nairobi
Bachelor of commerce -
Egerton University
High School -
Kapsabet High School