Joseph Munyao
Nairobi
Summary
A professional with over 15 years of working experience in Strategic Planning & Management, Business Development, Sales & Marketing, stakeholder Management, Budgeting and Budget Management, Public Relations and Customer Service. I possess strong people skills as well as training skills. I am an honest individual who has strong work ethics, very responsible, flexible and possess strong social and humanistic values.
Overview
16
16
years of professional experience
Work History
HEAD OF BUSINESS DEVELOPMENT AND AG. CENTER DIRECTOR
USIU-UNITED STATES INTERNATIONAL UNIVERSITY-AFRICA
Nairobi
03.2025 - Current
- I develop and implement a comprehensive business development strategy for academic and executive courses.
- I set clear objectives and key performance indicators (KPIs) to measure the success of the strategies.
- Managed the Center's Profit & Loss.
- Managed revenue targets to align with business objectives.
- Managed cost, credit, and debt collection processes.
- I Conduct market research to identify trends, competitor offerings, and potential areas for growth in both the credit courses and the non-credit courses market.
- I analyze customer needs and preferences to tailor academic and short course offerings accordingly.
- Created marketing materials to effectively present executive courses to clients.
- Developed and managed budget for business development activities, ensuring alignment with strategic goals of business school and Centre for Executive Education.
- I ensure cost-effective strategies and optimal resource allocation in the school.
- I prepare regular reports on business development activities and key metrics.
- I analyze data to identify areas for improvement and optimization.
- I identify and pursue new business opportunities through lead generation, networking, and relationship building.
- Generated revenue through direct sales and marketing of university programs.
- I build and maintain relationships with corporate clients, educational institutions, and individual learners.
- Develop and oversee marketing campaigns to promote executive courses.
- Utilize digital marketing, social media, and other channels to reach target audiences.
- Review RFPs and other solicitations to understand and communicate key requirements to the team.
- Lead or assist in all stages of proposal development, from initial planning to final submission.
- Manage proposal timelines, create schedules, and ensure all deadlines are met.
- I identify and establish partnerships with relevant organizations, industry associations, and influencers to enhance the visibility of academic and executive courses.
- Gathered and analysed customer feedback to enhance quality and relevance of executive courses.
- I monitor customer satisfaction and address any concerns or issues promptly.
- I design, implement, and manage executive education programs for professional development.
- I collaborate with faculty and experts to create engaging and effective program content that aligns with identified needs.
- Monitored and ensured quality standards for executive education programs.
- I recruit and manage faculty and industry expert facilitators, providing support for course content development, and ensuring high-quality instruction.
- I develop and execute monitoring and evaluation processes to track programmatic data and apply lessons learned.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Analysed market trends and customer feedback to inform product development and positioning.
- Spearheaded strategic partnerships, boosting company profile and generating new revenue streams.
- Optimised sales processes, enhancing efficiency and achieving a significant increase in sales targets.
- Represented the company at industry events, establishing a strong professional network.
- Monitored competitors through multi-channel research strategies to best capitalise on market gaps or anticipate changes in customer interests.
- Oversaw the recruitment and training of business development staff, building a high-performance team.
- Led contract negotiations with suppliers, achieving cost reductions while maintaining quality standards.
- Set budget and monitored expenses to run profitable department.
- Used Facebook, Instagram and YouTube to promote products and events.
DIRECTOR, OPERATIONS AND BUSINESS GROWTH
VOZILO LIMITED
Nairobi
01.2020 - 01.2025
- I developed, implemented, and monitored day-to-day operational systems and processes to provide visibility into the goals, progress, and obstacles of key initiatives in the organization.
- Drew on relationships with department heads, external partners, and vendors to make decisions regarding operational activity and strategic goals.
- Devised strategies for ensuring the growth of business, and implemented process improvements to maximize output and minimize costs.
- Worked closely with Human Resources to lead the team with integrity and to establish and maintain a trusting, inclusive, and productive environment.
- Developed partnerships with stakeholders and relevant parties.
HEAD OF MARKETING, SALES, AND COMMUNICATION
STRATHMORE UNIVERSITY BUSINESS SCHOOL
Nairobi
08.2018 - 09.2019
- Enhanced product marketability and improved profits with optimum targeting on sales and marketing strategies.
- Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
- Led strategic marketing campaigns, resulting in a 40% increase in brand awareness within 12 months.
- Implemented SEO strategies that elevated the company's search engine ranking to the top five for key terms.
- Organised and attended industry events and exhibitions to promote brand and forge valuable partnerships.
- Motivated sales staff to continuously improve strategies through competitions and personalised coaching plans.
- Proofed marketing collateral to verify error-free before distribution.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Oversaw implementation of marketing strategies, reporting results using Excel and Google Analytics.
- Directed market research initiatives to identify customer needs and tailor marketing efforts accordingly.
- Developed pricing strategies with sales department to remain competitive, aligning with budget and target market trends.
- Spearheaded the development of a customer loyalty program, increasing repeat business by 35%.
- Coordinated with sales teams to create promotional materials and sales collateral tailored to target audiences.
DIRECTOR OF PROGRAMS OPERATIONS AND BUSINESS DEVELOPMENT
STRATHMORE UNIVERSITY BUSINESS SCHOOL
Nairobi
01.2016 - 08.2018
- In this role, I provided strategic direction to a team of 7 direct and indirect reports responsible for growing the Academic Education Strategic Business Unit.
- Established new academic department, achieving break-even and profits of up to 102% in first year, significantly ahead of initial 3-year projection.
- Was responsible for managing the department P& L, Revenue targets, cost management, credit management and debt collection.
- Headed the operations of achieving the department's overall budgetary objective and other targets for both Masters and short executive course programs.
- Initiated and set goals for programs according to the strategic objectives of the organization.
- Planned the programs from start to completion involving deadlines, milestones and processes.
- Developed, managed and approved budgets and operations.
- Ensured program operations and activities adhered to legal guidelines and internal policies.
- Kept senior management informed with detailed and accurate reports and/or presentations.
- Authorized Lecturers payments and managed departmental full budgets right from its conception to final execution.
- Collaborated with academic directors to sign MOUs with county governments for tailored short programs benefiting various county government staff, including finance, HR, and administration.
- Entered into and signed agreements with international universities for the exchange programs and host provision for our students for international study trips.
- Initiated and Implemented strategies that saw the attraction of local and international students for our educational programs in the Masters, Bachelors and short Executive education within my department.
- Planned the taught programs execution from lecturer allocation, student Management, class delivery, budgeting to final execution.
- Collaborated with the Coaching and mentoring departments in assigning coaches to our students who would walk them the journey of coaching and mentoring.
- Provided support to both local and international faculty who visited and taught our students from USA, Germany, India, Spain, South Africa and Ghana among others.
- Engaged with senior management to report on programme status, risks, and achievements, securing ongoing support and resources.
- Collaborated with cross-disciplinary teams to resolve complex problems, leveraging expertise to maintain programme progression.
- Guided program expansion efforts, identifying new opportunities for growth and diversification.
- Evaluated customer demand for improved forecasting and business planning.
MANAGER, PROGRAMS SALES AND BUSINESS DEVELOPMENT
STRATHMORE UNIVERSITY BUSINESS SCHOOL
Nairobi
06.2013 - 01.2016
- Coordinated execution of taught programs in collaboration with Department Director, managing lecturer allocation, student management, class delivery, and budgeting.
- Implemented and managed changes and interventions to ensure programs goals were achieved.
- Supervised program associates involved to provide feedback, manage, and deliver on targets in the department.
- Analyzed program risks, advised and took steps of mitigation and prevention.
- Produced accurate and timely reporting of program status throughout its life cycle to the manager and senior officers.
- Ensured goals were met in areas including student satisfaction, safety, quality, and team member performance in our teams.
- Facilitated stakeholder meetings to ensure clear communication on program issues and service decisions.
- Worked on strategies with the marketing team to help deliver on set targets.
- Analyzed target market to determine the appropriate communication channel and acquisition strategy.
- Developed new department from inception to maturity, establishing a foundation for future operational areas.
- Planned international study trips and accompanied students and lecturers to the overseas universities for the trip.
- Provided administrative support to both local and international Lecturers.
ADMINISTRATIVE ASSISTANT-SALES & ADMISSIONS
AFRICA NAZARENE UNIVERSITY
Nairobi
12.2011 - 06.2013
- Managed the enrollment targets of various educational programs in the university.
- Collaborated with marketing team to develop strategies that met student recruitment and admissions targets.
- Provided insights to Admissions and Marketing offices on market trends to enhance strategic planning.
- Carried out and analyzed the SWOT factors that affected the organizations enrolment capabilities.
- Assisted the Director of Nairobi campus in the daily administration of the campus.
- Assisted in the coordination of administrative functions, including budget, personnel, meetings, and clerical duties.
- Reviewed and maintained written and electronic files for accuracy and organisation.
- Handled incoming calls and emails, providing prompt responses or directing queries to appropriate departments.
- Liaised with clients and suppliers, fostering positive relationships and facilitating smooth operations.
- Sorted physical and digital information and sent to correct locations or personnel.
- Processed large amounts of data and independently resolved discrepancies.
- Compiled data, produced visualisation charts and prepared reports on behalf of staff.
SALES EXECUTIVE/TEAM LEADER
COOPERATVE BANK OF KENYA
Nairobi
05.2010 - 12.2011
- Developed targeted sales strategies that aligned with company goals, driving sales growth and profitability.
- Used effective data analysis and sales strategies to increase profitability.
- Achieved significant sales volumes in credit card and account products by collaborating effectively with my team.
- Met my targets and surpassed them periodically with over 10% monthly.
- Marketed and sold company products, highlighting unique features to differentiate them in the market.
- Managed customer relationships through consultative sales techniques to attain individual sales goals.
- Achieved company targets by implementing successful sales strategies.
- Resolved customer issues and complaints with quick-thinking problem-solving.
- Cold called customers to build lead database.
- Consistently achieved or surpassed sales targets.
- Coordinated with internal teams, including product development and customer service, to meet client needs effectively.
- Provided exceptional after-sales support, addressing any customer concerns and fostering loyalty.
Education
Master of Business Administration - Strategic Management
Mt. Kenya University
Nairobi, Kenya12.2012
Diploma in Public Relations - Public Relations
Institute of Commercial Management (ICM)
UK12.2012
Bachelor of Arts - Economics
Egerton University
Nakuru, Kenya12.2010
KCSE - General High School Courses
Mwingi Boys High School
Mwingi, Kenya12.2010
Post-Graduate Diploma in Management -
University of Applied Sciences, Neu-Ulm
Germany10.2015
Diploma in Integrated Marketing Management -
Alison College
Ireland08.2024
Advanced Diploma in Project Management -
Institute of Commercial Management (ICM)
UK08.2013
Advanced Diploma in Public Relations and Personnel Administration -
Kenya Institute of Development Studies
Nairobi, Kenya01.2012
Skills
- Business Development & Budgeting
- Management and Leadership
- Management expertise
- Strategic planning
- Computer applications
- Interpersonal communication
- Team Player
- Poised under pressure
- Positive attitude
- Business strategy development
- Market research analysis
- Revenue management
- Sales strategy development
- Partnership building
- Performance metrics analysis
- Team leadership
- Customer relationship management
- P and L management
- Marketing and sales strategies
Affiliations
- Kenya Institute of Management, Full Member, 2012-01-01, present
- Society of Educational Research and Evaluation in Kenya, Member, 2025-03-01, present
Publications
- An Analysis of Strategic Importance of Executive Education: Its Connection to Organizational Success, Journal Publication, Published, https://www.iprjb.org/journals/index.php/EJBSM/article/view/3307
- Strategic Human Resource Practices and Employee performance in Public health Sector in Kenya. Case of Public Health workers in Nairobi County., Journal Publication, Published, https://www.iosrjournals.org/iosr-jbm/papers/Vol27-issue4/Ser5/J2704056169.pdf
- Strategic Innovation and Leadership in Global Markets, Book Chapter, Published, https://iprjb.org/product/strategic-innovationand-leadership-in-global-markets/?srsltid=AfmBOooMUWZYOncaKJmXHJxQOFa-9tW8lSyCTrVcOduFSc3tRPar84t
Training
Program for Management Development, SBS and University of Pretoria, South Africa, South Africa, 2016-01-01, 2016-12-31
Languages
English
Advanced
C1
Swahili
Advanced
C1
References
- Mr. John Mwai, Director of Corporate Affairs and Marketing Management, Zetech University, john.mwai@zetech.ac.ke, +254 728 463 036
- Prof Gilbert Kokwaro, Director, Institute of Healthcare Management, Strathmore University Business School, gkokwaro@strathmore.edu, (+254)722323651, (+254)743944258 (whatsapp)
- Laura Kote, In-Country Recruitment Executive | Africa, Curtin University, laura.kote@curtin.edu.au, +254 721 882 059
Timeline
HEAD OF BUSINESS DEVELOPMENT AND AG. CENTER DIRECTOR
USIU-UNITED STATES INTERNATIONAL UNIVERSITY-AFRICA
03.2025 - Current
DIRECTOR, OPERATIONS AND BUSINESS GROWTH
VOZILO LIMITED
01.2020 - 01.2025
HEAD OF MARKETING, SALES, AND COMMUNICATION
STRATHMORE UNIVERSITY BUSINESS SCHOOL
08.2018 - 09.2019
DIRECTOR OF PROGRAMS OPERATIONS AND BUSINESS DEVELOPMENT
STRATHMORE UNIVERSITY BUSINESS SCHOOL
01.2016 - 08.2018
MANAGER, PROGRAMS SALES AND BUSINESS DEVELOPMENT
STRATHMORE UNIVERSITY BUSINESS SCHOOL
06.2013 - 01.2016
ADMINISTRATIVE ASSISTANT-SALES & ADMISSIONS
AFRICA NAZARENE UNIVERSITY
12.2011 - 06.2013
SALES EXECUTIVE/TEAM LEADER
COOPERATVE BANK OF KENYA
05.2010 - 12.2011
Master of Business Administration - Strategic Management
Mt. Kenya University
Diploma in Public Relations - Public Relations
Institute of Commercial Management (ICM)
Bachelor of Arts - Economics
Egerton University
KCSE - General High School Courses
Mwingi Boys High School
Post-Graduate Diploma in Management -
University of Applied Sciences, Neu-Ulm
Diploma in Integrated Marketing Management -
Alison College
Advanced Diploma in Project Management -
Institute of Commercial Management (ICM)
Advanced Diploma in Public Relations and Personnel Administration -
Kenya Institute of Development Studies