John Peter Mbilingi
nairobi
Summary
Results-driven Data Analyst with a proven track record at Layosei Ltd., leveraging SQL and Tableau to transform complex datasets into actionable insights. Adept at collaborating with cross-functional teams, I excel in analytical problem-solving and data storytelling, enhancing decision-making processes and driving strategic initiatives.
Overview
1
1
Certification
8
8
years of professional experience
Work History
Data Analyst
Layosei Ltd.
Nairobi
01.2024 - 11.2024
- Analyzed large datasets to identify trends and generate actionable insights.
- Developed and maintained interactive dashboards using Tableau for data visualization.
- Collaborated with cross-functional teams to streamline data collection processes.
- Conducted statistical analyses to support decision-making across various departments.
Digital Marketing Manager
HabaHaba Ltd
Nairobi, Nairobi Province, Kenya
01.2022 - 12.2023
- Analyzed website traffic and user engagement metrics to inform content strategy and optimize performance.
- Developed and executed digital marketing campaigns across social media platforms to enhance brand visibility.
- Collaborated with graphic designers to create engaging visual content for online marketing initiatives.
- Conducted keyword research and implemented SEO strategies to improve organic search rankings.
- Utilized analytics tools to track campaign effectiveness and provide actionable insights for future strategies.
Sales and Marketing Officer
Tashim Food Limited
Nzega, Tanzania
01.2017 - 12.2021
- Conducted market research to identify trends and inform product positioning.
- Collaborated with cross-functional teams to launch promotional campaigns effectively.
- Developed and executed marketing strategies to enhance brand visibility and customer engagement.
- Coordinated events and trade shows to promote products and strengthen customer relationships.
- Implemented innovative promotional tactics that captured consumer attention, resulting in increased market share over competitors.
- Built strong relationships with clients through exceptional customer service, leading to increased repeat business.
- Analyzed market trends to adapt sales strategies, ensuring consistent growth in a competitive landscape.
Education
BBA - Finance
KCA University
Nairobi, Nairobi Province, Kenya11-2018
No Degree - Advanced Diploma in Business Management
Kenya Institute of Management
Nairobi, Nairobi Province, Kenya04-2016
Skills
- Data visualization and presentations
- Data analysis
- R programming
- SQL programming
- Data cleaning
- SQL databases
- Tableau
- Analytical problem solving
- Data validation
- Database management
- Data storytelling
- Excel functions
Certification
Google Data Analytics professional certificate
Google Fundamentals of Digital marketing certificate
Timeline
Data Analyst
Layosei Ltd.
01.2024 - 11.2024
Digital Marketing Manager
HabaHaba Ltd
01.2022 - 12.2023
Sales and Marketing Officer
Tashim Food Limited
01.2017 - 12.2021
BBA - Finance
KCA University
No Degree - Advanced Diploma in Business Management
Kenya Institute of Management