John Mathenge
Digital Marketing Consultant
Nairobi,30
Summary
Am a Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
An Expert in Digital Marketing with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
I have Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
7
7
years of professional experience
10
10
years of post-secondary education
Work History
Digital Marketing Specialist
Intermark Ventures
Nairobi
01.2018 - Current
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.
- Boosted brand awareness by establishing strong web and social media presence.
- Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
- Created wide range of digital assets such as rich media online ads and micro websites.
- Collaborated cross-functionally with sales, engineering and product management teams to accomplish shared goals.
- Developed backend-tracking URLs to measure campaign results and determine ROI.
- Optimized social media channels and web pages to improve SEO and usability.
- Collaborated effectively with advertising and media specialized to boost results from strategic campaigns.
- Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
- Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Improved click-through rates, conversion and other important KPIs with strategic approach.
- Built, implemented and updated effective SEO strategies.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Helped clients develop website portals and social media pages to promote businesses.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Identified appropriate KPIs and reported key metrics from digital campaigns.
- Created customized marketing materials to increase product awareness.
- Created content strategies for digital media.
- Produced and submitted weekly reports outlining progress against KPI objectives.
Digital Marketing Consultant
Mount Kenya University
Nairobi
01.2022 - 11.2022
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
Digital Marketing Manager
Equity Bank
Nairobi
03.2016 - 11.2017
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Tracked innovations in social media and worked with key functional groups to adopt emerging technology.
- Managed team of 10 direct reports engaged in ongoing product optimization, account management and ad placement on company website.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
Education
International Computer Driving License - Information Technology
Computer Pride
Nairobi 03.2006 - 11.2006
Advanced Diploma in Credit Management - Credit Management
Kenya School of Credit Management
Nairobi 01.2007 - 06.2009
Professional Diploma in Digital Marketing - Digital Marketing
Digital Marketing Institute
Ireland 01.2015 - Current
Skills
Email marketing campaigns
SEO
Data analytics
Multi-channel marketing
Marketing strategies
Web analytics
CRM
Brand strategy
Graphic design
Campaign execution
Google Slides
Digital media
Digital marketing
Customer engagement
Adobe Creative Suite
Social media tools
Project management
Marketing programs
Redirect monitoring
SEM trend knowledge
Strategic planning
Keyword optimization
Ad development
Timeline
Digital Marketing Consultant
Mount Kenya University
01.2022 - 11.2022
Digital Marketing Specialist
Intermark Ventures
01.2018 - Current
Digital Marketing Manager
Equity Bank
03.2016 - 11.2017
Professional Diploma in Digital Marketing - Digital Marketing
Digital Marketing Institute
01.2015 - Current
Advanced Diploma in Credit Management - Credit Management
Kenya School of Credit Management
01.2007 - 06.2009
International Computer Driving License - Information Technology
Computer Pride
03.2006 - 11.2006