Summary
Overview
Work History
Education
Skills
Accomplishments
Interests& Hobbies
Contact
Affiliations
Languages
Websites
References
Timeline
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John Apiyo Awuor

John Apiyo Awuor

Nairobi

Summary

Experienced marketing professional with a proven track record in developing and implementing strategic approaches to drive market growth and enhance bottom-line profitability. A recognized expert in marketing and business growth, known for influencing product and service innovation, communication strategies, partnerships, and environmental sustainability within the Sacco movement in Kenya, all with the goal of maximizing shareholder value. A strong communicator and natural leader, bringing high energy and talent to every project.

Overview

16
16
years of professional experience

Work History

Senior Marketing Manager

Sheria Sacco Society Ltd
Nairobi
09.2016 - Current
  • Enhancing brand experiences to foster loyalty, trust, commitment, and positive reputation for all members across touch points.
  • Manage budgeting and resource composition to achieve operational objectives
  • Identify members’ needs and align products and services to address them, aiming to achieve product development objectives and enhance service delivery
  • Maintain strong relationships with key accounts by regularly visiting members at their workstations, providing education on products and services, and identifying specific needs to capitalize on business development opportunities
  • Develop and execute strategic initiatives
  • Developed and executed communication, marketing, and public relations strategies to enhance brand reputation across analogue and digital platforms.
  • Oversee the development of creative content such as videos, blogs, webinars, podcasts.
  • Coach junior members of the team on developing their skills in the field of marketing.
  • Analyze market trends and competitor activity to identify new opportunities for growth.
  • Implemented CRM software solutions for targeted email outreach efforts.
  • Collaborated with sales teams to develop effective lead generation programs and tactics.

Marketing Officer

Telepost Sacco Society Ltd
Nairobi
02.2016 - 08.2016
  • Maintained rapport with key accounts through periodic visits, education of members, identifying specific needs, and anticipating new business development opportunities
  • Prepared and managed the marketing budget
  • Developed and executed effective brand management strategies
  • Developed and implemented effective communication and public relations strategies
  • Conducted market research to identify members' needs, market trends, and competitors' market position and offerings

Marketing Manager

COMOCO Sacco Society Ltd
Nairobi
10.2012 - 01.2016
  • Formulated strategic plans, monitored and reviewed them; prepared and completed action plans.
  • Developed, implemented, monitored, and evaluated marketing and communication plans
  • Developed field sales action plans to achieve marketing and sales objectives
  • Recruited, selected, oriented, and trained employees while assigning and scheduling tasks. Provided coaching and counseling to enhance job contributions. Enforced policies and procedures to realize marketing and sales human resource objectives
  • Managed micro-finance borrowers including screening, loan appraisal, and collateral appraisal for effective risk analysis and management
  • Maintained strong relationships with key accounts through regular visits, assessing their needs and identifying new opportunities to achieve business development goals
  • Generated new business by delivering persuasive presentations to potential clients, effectively addressing inquiries, overcoming objections, and promoting our brand promise to achieve sales targets

Route Supervisor

East African Breweries Ltd
Nairobi
04.2011 - 06.2011
  • Planned and supervised sales, deliveries, and marketing of products to customers in Kisumu County – Kisumu Town and its surrounding areas
  • Provided guidance to business owners on strategies to boost product sales
  • Merchandized products and strategically placed advertising materials to achieve branding objectives
  • Organized and facilitated product promotions in bars and restaurants
  • Conducted sales campaigns to drive distribution teams' success in reaching quarterly targets
  • Supervised daily route deliveries

Financial consultant, Accounts and Loans

Standard Chartered Bank Ltd
Nairobi
03.2010 - 08.2010
  • Involved in planning and implementing sales strategy to realize sales objectives at the branch
  • Involved in selling the bank’s financial solutions to new and existing customers to realize sales objective
  • Involved in attending to customers’ complaints and assisting as necessary to realize customer care objective at the branch.

Direct Sales Advisor

Barclays Bank of Kenya
Nairobi
07.2009 - 03.2010
  • Selling the banks financial solutions to new customers, attending to customers’ complaints and assisting as necessary, drafting sales plans and activities.

Deputy Program Manager

Enactus Kenya
Nairobi
11.2008 - 06.2009
  • Managing 14 public and private university teams
  • Assisting in administration, fundraising and planning
  • Developing and implementing operational plans
  • Monitoring and evaluation of students’ projects and activities in their various universities
  • Monthly Reports to headquarters in Springfield, Missouri, USA and to donors including US-AID and the Coca-Cola Foundation
  • Developing proposals and meeting donors for fundraising purposes
  • Mobilizing students to accomplish their projects and attend national competitions
  • Organizing and coordinating national competitions
  • Recruitment and coordination of project volunteers.

Education

Postgraduate Diploma in Marketing (Level 7) -

The Chartered Institute of Marketing
06.2024

Master of Business Administration -

University of Nairobi

Bachelor of Arts -

University of Nairobi

Kenya Certificate of Secondary Education -

Cardinal Otunga High School - Mosocho

Kenya Certificate of Primary Education -

Gusii Highlight Academy

Active Member of the Marketing Society of Kenya -

Skills

  • Sales Leadership
  • Customer acquisition management
  • Cross-Functional Collaboration
  • Digital advertising
  • Marketing Analytics
  • Partnership Development
  • Strategic Planning
  • Customer Segmentation

Accomplishments

  • Students Organization of Nairobi University (2006/2007) – Students Rep
  • Part of the team that facilitated the re writing of SONU constitution to incorporate module II students
  • Enactus (Formerly Students in Free Enterprise) (2007) - Project Member (2006 - 2007)
  • Member in the projects that won the National competitions and advanced to New York, USA for World Cup where we were semifinalists
  • Mobilized youths in Kibera and Korogocho slums in a two-year life skills projects teaching entrepreneurship.
  • Leader in one of the projects that won the National championship and advanced to Paris, France for World Cup advancing to semifinal level.
  • Sheria Sacco Society Ltd
  • Introduced the Current CRM and Call Management System in 2017.
  • Introduced and sustained Social Media Presence especially Facebook.
  • Sustained positive Brand Visibility and PR on Television & Print Media form 2022 – 2023 during the Golden Jubilee Celebrations.
  • Cumulative growth of total assets by 55% from 2017 – 2022.
  • Cumulative growth of the Loan Book by 73% from 2017 – 2022.
  • Cumulative increase in deposits by 67% from 2017 – 2022.
  • Cumulative growth of Interest Income on loans by 55% from 2017 – 2022.

Interests& Hobbies

  • Teaching, Coaching & Mentoring
  • Start Ups, Entrepreneurship & Innovation
  • Customer Experience Enthusiast

Contact

0720 277 495, 0753 344 600, P.O. Box 535 - 00517, Nairobi, johnawuor.a@gmail.com, apiyoawuor2000@yahoo.com

Affiliations

An entrepreneurial enthusiast and currently running a small eatery in Nairobi

Languages

English
First Language
Swahili
Proficient (C2)
C2

References

References available upon request.

Timeline

Senior Marketing Manager

Sheria Sacco Society Ltd
09.2016 - Current

Marketing Officer

Telepost Sacco Society Ltd
02.2016 - 08.2016

Marketing Manager

COMOCO Sacco Society Ltd
10.2012 - 01.2016

Route Supervisor

East African Breweries Ltd
04.2011 - 06.2011

Financial consultant, Accounts and Loans

Standard Chartered Bank Ltd
03.2010 - 08.2010

Direct Sales Advisor

Barclays Bank of Kenya
07.2009 - 03.2010

Deputy Program Manager

Enactus Kenya
11.2008 - 06.2009

Postgraduate Diploma in Marketing (Level 7) -

The Chartered Institute of Marketing

Master of Business Administration -

University of Nairobi

Bachelor of Arts -

University of Nairobi

Kenya Certificate of Secondary Education -

Cardinal Otunga High School - Mosocho

Kenya Certificate of Primary Education -

Gusii Highlight Academy

Active Member of the Marketing Society of Kenya -

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John Apiyo Awuor