Summary
Overview
Work History
Education
Certification
Personal Strengths And Skills
Timeline
Generic
JOHN WERU

JOHN WERU

Summary

Results-oriented Program Manager with extensive experience in designing and implementing cash transfer initiative to support vulnerable communities in crisis zones. Proven ability to lead end-to-end program execution, from fundraising and budgeting to impact evaluation, ensuring efficient and transparent aid distribution. Skilled in financial inclusion strategies, leveraging mobile banking solutions to enhance accessibility for beneficiaries. Adept at stakeholder engagement, successfully collaborating with government agencies, international donors, and NGOs to expand program reach. Strong analytical mindset, utilizing data-driven insights to refine beneficiary selection and maximize the impact of cash assistance programs. Passionate about driving scalable, sustainable solutions to combat poverty and humanitarian crises.

Overview

8
8
years of professional experience
2017
2017
years of post-secondary education
1
1
Certification

Work History

Program Manager – Cash Transfer Initiatives

Faraja Foundation
10.2020 - 11.2024
  • Developed and maintained logistics workflows, procedures and reports.
  • Built teams to address project goals and objectives for multiple projects.
  • Designed and implemented direct cash transfer programs targeting vulnerable communities in crisis zones.
  • Led end-to-end program execution, from fundraising and budgeting to impact evaluation.
  • Developed scalable financial inclusion strategies, integrating mobile banking solutions for recipients.
  • Conducted stakeholder engagement with government agencies and international donors.
  • Utilized data analytics to refine beneficiary selection, ensuring aid reached those in extreme poverty.

Digital Marketing Manager

Faraja Foundation
08.2018 - 09.2020
  • Digital Strategy & Campaign ManagementDeveloped and executed data-driven digital marketing strategies to increase awareness of Faraja Foundation’s initiatives.
    Managed multi-channel campaigns across social media, email marketing, and search engine marketing (SEM) to drive engagement and donor support.
    Analyzed key performance metrics (KPIs) to optimize campaign effectiveness and return on investment (ROI).
  • Content Creation & Brand ManagementCreated compelling storytelling content to highlight the foundation’s impact, engaging stakeholders and increasing donor contributions.
    Managed website content, SEO, and blog articles to enhance visibility and traffic.
    Ensured brand consistency across all digital platforms, maintaining a strong and professional online presence.
  • Donor & Stakeholder EngagementDeveloped and implemented email marketing campaigns to nurture relationships with donors, volunteers, and partners.
    Leveraged digital tools to personalize donor communication, increasing engagement and long-term commitment.
    Coordinated online fundraising campaigns, leveraging crowdfunding platforms and social media advocacy.
  • Social Media Management & Community EngagementOversaw the foundation’s social media strategy, growing and managing online communities across platforms like Facebook, LinkedIn, Twitter, and Instagram.
    Monitored audience insights and trends to tailor content and increase engagement.
    Responded to inquiries, comments, and messages to foster community trust and interaction.
  • Collaboration & Cross-Functional SupportWorked closely with program managers to align digital efforts with the foundation’s mission and objectives.
    Partnered with designers, videographers, and content creators to produce high-quality digital assets.
    Supported the communications team in crafting press releases and digital PR campaigns.

Digital Marketing Strategist

Apollo Agriculture
02.2017 - 06.2018
  • Collaborated with cross-functional teams to ensure successful execution of projects in a timely manner
  • Measured effectiveness of marketing, advertising, and communications programs and strategies
  • Conducted research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals
  • Produced performance reports that tracked KPIs such as website visits, traffic patterns, and social media engagement rates in order to measure campaign success

Education

Bachelor of Commerce - Marketing

Egerton University

KCSE - undefined

MURURIA SECONDARY SCHOOL

undefined

ROYAL COMPUTER COLLAGE

Certification

Digital Marketing & SEO

Personal Strengths And Skills

Personal Strengths
  • Results-Oriented: Proven ability to execute successful digital marketing campaigns and stakeholder engagement strategies.
  • Analytical Thinking: Strong problem-solving skills with a data-driven approach to marketing and social media strategies.
  • Excellent Communication: Exceptional writing, storytelling, and customer engagement abilities.
  • Organizational Skills: Ability to manage multiple projects, ensuring efficiency and effectiveness.
  • Adaptability & Innovation: Experienced in optimizing digital strategies based on emerging trends and audience insights.
  • Confidentiality & Integrity: Maintains data privacy and ensures the accuracy of information shared.
Key Skills
  • Digital Marketing & SEO: Expertise in content creation, SEO optimization, and brand visibility enhancement.
  • Social Media Management: Managing campaigns, community engagement, and performance tracking across multiple platforms.
  • Data Analysis & Reporting: Proficient in using digital tools to track performance metrics and inform strategic decisions.
  • Customer Engagement & Support: Skilled in handling virtual consultations, addressing inquiries, and improving user experience.
  • Stakeholder & Donor Engagement: Experience in email marketing, online fundraising, and relationship-building strategies.

Timeline

Program Manager – Cash Transfer Initiatives

Faraja Foundation
10.2020 - 11.2024

Digital Marketing Manager

Faraja Foundation
08.2018 - 09.2020

Digital Marketing Strategist

Apollo Agriculture
02.2017 - 06.2018

KCSE - undefined

MURURIA SECONDARY SCHOOL

undefined

ROYAL COMPUTER COLLAGE

Bachelor of Commerce - Marketing

Egerton University
JOHN WERU