John Muchori
Sales & Marketing | Accountant
Nakuru,Kenya
Summary
I am an experienced Sales Manager with a proven track record of driving sales growth, exceeding targets, and increasing customer satisfaction. I possess excellent communication and negotiation skills, and I am highly knowledgeable in General Trade & E-commerce.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work History
Area Sales Manager
Copia Global
Nakuru, Kenya
10.2020 - Current
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Formulated tactics and strategies to target new potential customers within prioritized markets.
- Hired, mentored and motivated sales professionals to service customer accounts and target metrics.
- Led targeted training programs to educate staff on product benefits and service capabilities.
- Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one.
- Led sales region to increase sales and boost team morale.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
- Executed proven strategies to hit sales quota and help company achieve goals.
- Grew businesses by adopting market expansion strategy to serve different customer needs.
Sales Category Supervisor
Copia Global
Nairobi, Kenya
06.2020 - 09.2020
- Engaged in product training, demonstrations, consumer awareness, branding & acquisition initiatives to raise awareness and revenue
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Evaluated employee performance and coached and trained to improve weak areas.
- Achieved results by working with staff to meet established targets.
- Solicited customer feedback to identify and improve on areas of weakness.
- Boosted team performance by developing customer service training materials and conducting service training.
- Developed effective improvement plans in alignment with goals and specifications.
- Helped meet changing demands by recommending improvements to business systems or procedures.
- Evaluated customer needs and feedback to drive product and service improvements.
- Developed and updated tracking spreadsheets for process monitoring and reporting.
- Devised and implemented processes and procedures to streamline operations.
- Gathered, organized and input information into digital database.
- Conducted regular reviews of operations and identified areas for improvement.
Sales Associate Team Leader
Copia Global
Nakuru, Kenya
04.2018 - 05.2020
- Trained and developed new sales team associates in products, selling techniques, and company procedures.
- Engaged with customers to effectively build rapport and lasting relationships.
- Maintained customer satisfaction with quick and professional handling of product returns.
- Trained and developed new hires in company processes, product knowledge, customer service, and selling techniques.
- Engaged with customers to build rapport and loyalty.
- Solved customer challenges by offering relevant products and services.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- Educated clients on current promotional offerings and products using persuasive selling tactics.
- Generated new sales leads to achieve and exceed monthly sales goals.
- Assessed customer needs and utilized suggestive selling techniques to drive sales.
- Set and achieved company defined sales goals.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Met existing customers to review current services and expand sales opportunities.
- Informed customers of promotions to increase sales productivity and volume.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
Sales Associate
Copia Global
Nakuru, Kenya
07.2017 - 03.2018
- Answered customer questions about sizing, accessories, and merchandise care.
- Engaged with customers to build rapport and loyalty.
- Engaged with customers to effectively build rapport and lasting relationships.
- Provided positive first impressions to welcome existing, new, and potential customers.
- Educated clients on current promotional offerings and products using persuasive selling tactics.
- Assessed customer needs and utilized suggestive selling techniques to drive sales.
- Generated new sales leads to achieve and exceed monthly sales goals.
- Conducted product demonstrations to highlight features and redirect objections to positive aspects.
- Listened to customer needs and desires to identify and recommend optimal products.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Developed strong rapport with customers and created positive impression of business.
- Solved customer challenges by offering relevant products and services.
Waiter/Cashier Assistant
Enashipai Resort & Spa
Nakuru, Kenya
02.2016 - 02.2017
- Shared knowledge of menu items and flavors, enabling customers to make personal decisions based on taste and interest.
- Resolved guest and employee complaints to maintain complete customer satisfaction and workforce effectiveness.
- Kept server areas clean and stocked to increase efficiency while working tables.
- Maintained customer satisfaction with timely table check-ins to assess food and beverage needs.
- Folded napkins and prepared silverware sets to provide adequate supply for host station.
- Collaborated with kitchen staff to correctly update customers on unavailable dishes and wait times.
- Displayed enthusiasm and promoted excellent service to customers, successfully increasing referrals, and walk-in business.
- Quickly reset and cleaned up tables after customers left to enable speedy turnaround and guest flow.
- Bussed and reset tables to keep dining room and work areas clean.
- Greeted new customers, discussed specials, and took drink orders.
- Remained calm and poised when dealing with difficult customers or during busy shifts.
- Upsold appetizers, drinks and desserts to increase restaurant profits.
- Provided recommendations on menu items and upsold food and drinks to increase sales.
- Informed customers about daily and seasonal specials.
Education
Banking & Finance
Mount Kenya University
Thika, Kenya 09.2014 - 05.2016
Kenya Certificate of Secondary Education
Sher Academy
Naivasha, Kenya 01.2011 - 11.2012
Skills
Strategize Business Plan
undefinedAccomplishments
- Supervised team of 30 Sales Associates
- Collaborated with team of 5 in development of Sales Category Management Project
- Achieved CEO award for BEST Associate of the Year 2019
- Achieved TOP 3 Team year round by achieving set targets with accuracy & efficiency
Timeline
Area Sales Manager
Copia Global
10.2020 - Current
Sales Category Supervisor
Copia Global
06.2020 - 09.2020
Sales Associate Team Leader
Copia Global
04.2018 - 05.2020
Sales Associate
Copia Global
07.2017 - 03.2018
Waiter/Cashier Assistant
Enashipai Resort & Spa
02.2016 - 02.2017
Banking & Finance
Mount Kenya University
09.2014 - 05.2016
Kenya Certificate of Secondary Education
Sher Academy
01.2011 - 11.2012
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