JOHN MISATI AKARA
Kisumu
Summary
Strategic FMCG Sales Leader with 18+ years driving commercial success across leading consumer brands. Adept in building high-performance teams, optimizing route-to-market models, and expanding market share. Proven record in P&L management, stakeholder engagement, and sales force development. Now seeking senior leadership opportunities to champion growth and transformation across dynamic markets.
Overview
21
21
years of professional experience
4
4
Certifications
Work History
Sales and Operations Consultant
ADK Distributors
08.2023 - Current
- Develop and execute strategic numeric distribution plans to expand market coverage and optimize route-to-market efficiency across regional territories.
- Lead Electronic Distribution Survey (EDS) teams ensuring 100% data collection accuracy and timely achievement of survey targets.
- Plan and manage sales operations across multiple strategic service depots, maintaining seamless logistical and commercial execution.
- Monitor individual sales team performance metrics, providing targeted coaching, mentorship, and skills development training.
- Design and deliver structured training programs for distributors sales teams to enhance field execution capabilities and product knowledge.
- Compile comprehensive distributor performance reports for principal suppliers ensuring business transparency and strategic alignment.
- Collaborate with accounts department to prepare detailed Profit & Loss statements and track key financial performance indicators.
- Collect and analyze market intelligence and customer insights to support strategic decision-making and competitive positioning.
Area Sales Manager
Pepsi Kenya
08.2018 - 08.2023
- Managed comprehensive route coverage across regional territories with full product portfolio deployment across all sales channels including stockists and key accounts.
- Supervised new and existing distributor relationships ensuring adherence to distributor operating standards and maintaining optimal stock levels to prevent stockouts.
- Planned, directed, and controlled daily sales operations for regional company depot achieving consistent revenue targets.
- Monitored individual sales team performance metrics while providing ongoing training, coaching, and mentorship to achieve monthly and quarterly sales targets.
- Conducted daily trade visits ensuring consistent execution of picture-of-success standards by outlet classification.
Regional Sales Manager
Highlands Mineral Water Co. Ltd
04.2017 - 07.2018
- Controlled, directed, and supervised comprehensive regional sales operations while analyzing competitor activities and providing monthly strategic feedback to senior management.
- Oversaw development and implementation of route-to-market strategies ensuring effective distribution coverage across assigned region.
- Conducted quarterly business reviews with key distributors and provided strategic recommendations to guarantee profitability and sustainable growth.
- Planned and monitored company-wide initiatives ensuring successful execution and achievement of strategic objectives.
- Delivered on-the-job training programs for sales teams enabling focus on horizontal and vertical market growth opportunities.
Area Sales Manager
Coca-Cola
01.2013 - 03.2017
- Managed sales initiatives and operations across assigned geographic area while supervising and guiding sales teams to achieve established targets.
- Provided expert solutions to meet company objectives and addressed customer issues and queries with prompt resolution.
- Developed comprehensive marketing and sales strategies for market development and growth while collaborating with sales teams to identify new opportunities.
- Maintained company standards for sales processes and ensured exceptional customer service delivery.
- Developed strategic sales plans aligned with company long-term goals while identifying and managing business risks proactively.
Area Sales Representative
Coca-Cola
09.2006 - 01.2013
- Ensured vertical and horizontal market growth on monthly basis through strategic territory management.
- Executed competitive in-store activities including mega displays to maximize purchase opportunities and optimize stocking patterns.
Territory Sales Representative
Atom Chemicals Limited
02.2004 - 12.2005
- Coordinated sales communications including price changes and promotional campaign execution.
- Implemented merchandise and outlet branding strategies for maximum brand visibility and sales promotion effectiveness.
Education
Bachelor of Business Management - undefined
Mt. Kenya University
Diploma in Sales and Marketing - undefined
The Kenya University Polytechnic
Certificate of Secondary Education (KCSE) - undefined
Riondong'a High School
Skills
Strategic Sales Leadership
Certification
Essential Selling Skills Training
Timeline
Sales and Operations Consultant
ADK Distributors
08.2023 - Current
Area Sales Manager
Pepsi Kenya
08.2018 - 08.2023
Regional Sales Manager
Highlands Mineral Water Co. Ltd
04.2017 - 07.2018
Area Sales Manager
Coca-Cola
01.2013 - 03.2017
Area Sales Representative
Coca-Cola
09.2006 - 01.2013
Territory Sales Representative
Atom Chemicals Limited
02.2004 - 12.2005
Bachelor of Business Management - undefined
Mt. Kenya University
Diploma in Sales and Marketing - undefined
The Kenya University Polytechnic
Certificate of Secondary Education (KCSE) - undefined
Riondong'a High School
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