JOHN KELVIN MWANIKI
Copywriter
Nairobi,Nairobi
Summary
Results-driven Copywriter offering 7 years of client-focused service, project management and business-generating content production. Skilled professional with core strengths in leadership and goal alignment across teams and external agencies. Proficient at cultivating and retaining key client relationships and business partnerships.
Overview
8
8
years of professional experience
Work History
Freelance Content Writer
freelance
10.2022 - Current
- Created monthly Excel spreadsheets to manage client projects and deadlines.
- Conducted extensive internet research to provide facts and statistics for articles and blogs.
- Added keywords, meta descriptions and alt image tags to increase SEO presence.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Proofread and edited blogposts posts to prepare for publication.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
- Presented clients with unique copy options based on overall marketing objectives.
- Managed competing deadlines with efficiency.
- Produced original, creative content for promotional advertisements and marketing materials.
Content Editor
TLC Writes
05.2021 - 10.2022
- Optimized content with key search terms to drive traffic and online visibility.
- Oversaw editorial calendars and content schedules to deliver production results and relevant information on time.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Evaluated and enhanced content by integrating information derived from SurferSEO and AHREFS research tools.
- Authored and edited original content across diverse media formats.
- Conducted interviews with subject matter experts to generate topics.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Provided concise and constructive editorial feedback to writers to improve article and story writing.
- Delegated and tracked each staff member's assignments and deadlines.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Pitched content strategies and managed asset acquisition.
Web Content Specialist
Loganix
03.2020 - 10.2020
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Conducted interviews with subject matter experts to generate topics.
- Repurposed and optimized existing content for use in different mediums.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Presented clients with unique copy options based on overall marketing objectives.
- Completed accurate and polished formatting in line with publishing standards prior to submission.
- Prepared and submitted professional proposals to select publishers to outline works, promotional skills and literary experience.
Copywriter
Customized Write LLC
01.2018 - 01.2020
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Wrote social media outreach posts on both informational and promotional topics.
- Conducted research to identify audience demographics, incorporating collected data into future copy.
- Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
- Improved click conversion rates with strategic creation of online advertisements.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Improved search result rankings with targeted SEO strategy.
- Created high-impact messaging for marketing media, contributing to increases in revenues and market share.
Freelance Content Writer
Fiverr
01.2016 - 01.2018
- Conducted extensive internet research to provide facts and statistics for articles and blogs.
- Added keywords, meta descriptions and alt image tags to increase SEO presence.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Researched industry-related topics by performing interviews and combing online sources.
- Coordinated with marketing and design teams to illustrate articles and develop graphics.
- Conducted simple keyword research and used SEO guidelines to increase web traffic, increasing web traffic.
- Strengthened content by thoroughly editing and proofreading content prior to submission.
- Ghostwrote articles for different clients and agencies in tech and cannabis industries, incorporating relevant SEO terms and interlinking.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
Education
Bachelor of Science - Computer Networking And Telecommunications
Dedan Kimathi University of Science And Technology
Nyeri04.2017
Skills
- Promotional marketing and advertising
- Consistent brand messaging
- Creative writing
- Proofreading
- Peer-to-peer work
- Cloud-based environments
- Editing skills
- Unique content creation
- Editing and review
- Marketing and advertising strategies
- Brand messaging
- Team contribution
- Networking skills
- Self-publishing experience
- Promotional planning
- SEO
- Link building
Timeline
Freelance Content Writer
freelance
10.2022 - Current
Content Editor
TLC Writes
05.2021 - 10.2022
Web Content Specialist
Loganix
03.2020 - 10.2020
Copywriter
Customized Write LLC
01.2018 - 01.2020
Freelance Content Writer
Fiverr
01.2016 - 01.2018
Bachelor of Science - Computer Networking And Telecommunications
Dedan Kimathi University of Science And Technology
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