Work Preference
Summary
Overview
Work History
Education
Skills
Timeline
Generic
Open To Work
Verified
This profile is verified using an email address.

John Kariuki

Work Preference

Job Search Status

Open to work
Desired start date: Immediately

Desired Job Title

OPERATIONS MANAGER, CX DEVELOPMENTCUSTOMER RELATIONSHIP OFFICERDIRECT SALES REPRESENTATIVECustomer Service Representative

Work Type

Full TimePart TimeContract WorkGig Work

Location Preference

On-SiteHybrid
Location:
Open to relocation: Yes

Important To Me

Career advancementCompany CultureFlexible work hoursPersonal development programsHealthcare benefitsWork from home option

Summary

Results-driven Sales and Business Development Leader with 10+ years of experience driving revenue growth, pipeline conversion, telesales performance, and operational excellence within financial services and customer acquisition environments. Proven track record leading high-volume outbound sales operations, managing conversion-focused teams, and exceeding commercial targets through disciplined pipeline management and coaching-driven leadership. Experienced in phone-based conversion sales, inquiry-to-close management, CRM pipeline oversight, objection handling, customer retention, and team performance optimization. Demonstrated success improving portfolio quality, increasing collections efficiency, mentoring high-performing sales teams, and implementing sales processes that improve conversion rates, productivity, and customer engagement. Adept at operating in fast-paced, KPI-driven environments with a strong focus on forecasting accuracy, sales cadence management, and conversion accountability.

Overview

11
11
years of professional experience

Work History

BUSINESS DEVELOPMENT MANAGER

ONEPAY CREDIT
Nairobi
01.2025 - Current
  • Lead and supervise an 8-member sales team, consistently achieving 115% of monthly commercial targets within the first six months.
  • Drive phone-based customer acquisition and conversion initiatives through structured outbound sales engagement and pipeline follow-up.
  • Conduct daily sales reviews, monitor lead progression, and ensure timely movement of prospects through the conversion funnel.
  • Coach telesales agents on objection handling, relationship management, and closing techniques, improving overall team productivity and conversion performance.
  • Implemented customer retention strategies that increased client satisfaction by 22% and reduced churn by 18%.
  • Identified and penetrated three new market segments, generating KES 2.5M in additional revenue.
  • Built strategic stakeholder partnerships that contributed to a 35% increase in referral-based business acquisitions.

BUSINESS DEVELOPMENT MANAGER

BIDII CREDIT LTD
Nairobi
03.2023 - 12.2024
  • Managed high-volume outbound sales operations with 100+ customer calls daily, converting inquiries into revenue-generating opportunities and consistently exceeding sales targets.
  • Led conversion-focused sales initiatives that delivered KES 8M+ in loan disbursements against a target of KES 6.2M.
  • Oversaw pipeline tracking, lead qualification, and sales forecasting to maintain healthy conversion performance across the team.
  • Coached and mentored junior sales and telesales staff on call handling, sales conversations, and closing strategies to improve inquiry-to-close ratios.
  • Reduced Portfolio at Risk (PAR) from 16% to 7% within three months through strategic collections follow-up and disciplined customer engagement.
  • Supported a high-performance sales culture through KPI accountability, daily reporting, and performance monitoring.

OPERATIONS MANAGER, CX DEVELOPMENT

CEMES LTD
12.2021 - 12.2022
  • Led operational and customer acquisition teams in achieving a 120% increase in monthly profit income within four months.
  • Reduced Portfolio at Risk from 47% to 8%, earning nationwide recognition as Best Operations Manager.
  • Designed and implemented customer engagement and recovery strategies that improved collections rates from 60% to over 80%.
  • Managed performance coaching initiatives, workflow optimization, and service delivery improvements across customer-facing teams.
  • Built performance-driven team culture focused on accountability, service quality, and measurable commercial outcomes.
  • Led the team to win the nationwide award for Most Improved and Best Performing Team.

CUSTOMER RELATIONSHIP OFFICER

CEMES LTD
09.2021 - 12.2021
  • Managed inbound and outbound customer engagement while supporting sales conversion and retention initiatives.
  • Re-engaged and recovered 75% of dormant clients within two months through targeted follow-up campaigns and personalized customer engagement.
  • Maintained accurate CRM and customer interaction records to support issue resolution and pipeline visibility.
  • Improved operational efficiency by reducing call center wait times by 30% through workflow coordination and task prioritization.
  • Supported revenue growth through upselling and tailored customer solutions.

DIRECT SALES REPRESENTATIVE

LETSHEGO FINANCIAL SERVICES
04.2019 - 04.2020
  • Consistently exceeded monthly sales targets by disbursing 32-40 loans against a target of 25 per month.
  • Conducted aggressive outbound prospecting through phone calls, client visits, referrals, and direct engagement strategies.
  • Achieved strong sales conversion performance through relationship-driven selling and effective customer needs analysis.
  • Supported peer coaching and knowledge-sharing initiatives that improved overall team sales performance by 25%.
  • Maintained high conversion success during product presentations and customer onboarding activities.

HUMAN RESOURCES MANAGER & MARKETING DIRECTOR

LIYALA COTTAGES
05.2017 - 08.2018
  • Increased monthly revenue by 35% through strategic marketing and customer acquisition initiatives.
  • Managed recruitment, onboarding, staff performance reviews, and employee engagement processes.
  • Developed marketing campaigns that increased brand visibility by 50% and supported customer growth objectives.
  • Coordinated training initiatives that improved employee productivity and retention.

SALES BUSINESS DEVELOPMENT REPRESENTATIVE

FAULU MICROFINANCE BANK
01.2015 - 04.2017
  • Generated new business opportunities that increased sales revenue by 45% within assigned territories.
  • Grew new customer accounts by 30% within the first three months through proactive prospecting and pipeline development.
  • Collaborated with account teams to convert qualified leads, strengthening customer relationships and driving sales growth.
  • Maintained CRM records and tracked sales pipeline with 98% accuracy to support data-driven decision-making.

Education

Associate Degree - Human Resources Management

Thika Institute of Business Studies
Thika

Craft Certificate - Information Systems

Thika Technical Training Institute
Thika

Skills

  • Client Relationship Management
  • Lead Generation
  • Sales Forecasting
  • Sales Presentations
  • Campaign Management
  • Market Research
  • Salesforce
  • HubSpot
  • LinkedIn Sales Navigator
  • SAP
  • Excel
  • Word
  • PowerPoint
  • Access
  • Networking Strategies

Timeline

BUSINESS DEVELOPMENT MANAGER

ONEPAY CREDIT
01.2025 - Current

BUSINESS DEVELOPMENT MANAGER

BIDII CREDIT LTD
03.2023 - 12.2024

OPERATIONS MANAGER, CX DEVELOPMENT

CEMES LTD
12.2021 - 12.2022

CUSTOMER RELATIONSHIP OFFICER

CEMES LTD
09.2021 - 12.2021

DIRECT SALES REPRESENTATIVE

LETSHEGO FINANCIAL SERVICES
04.2019 - 04.2020

HUMAN RESOURCES MANAGER & MARKETING DIRECTOR

LIYALA COTTAGES
05.2017 - 08.2018

SALES BUSINESS DEVELOPMENT REPRESENTATIVE

FAULU MICROFINANCE BANK
01.2015 - 04.2017

Associate Degree - Human Resources Management

Thika Institute of Business Studies

Craft Certificate - Information Systems

Thika Technical Training Institute
John Kariuki