Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Languages
Interests
Timeline
Generic
JOHN KARANJA

JOHN KARANJA

NAIROBI

Summary

Strategic-thinking Business Development Manager with history of transforming inefficient, underperforming operations into successful enterprises. Accomplished communicator with talent for building over-achieving teams. Dedicated to continuous improvement and achieving market-leading results.


Overview

6
6
years of professional experience
1
1
Certification

Work History

Business Development & Sales Manager

Cregis
11.2023 - Current
  • Established relationships with key decision-makers within customer's organization to promote growth and retention.
  • Negotiated and closed long-term agreements with new clients in assigned territory.
  • Reached out to potential customers via telephone, email, and in-person inquiries.
  • Generated new business with marketing initiatives and strategic plans.
  • Kept meticulous client notes and updated account information in company databases.
  • Represented company and promoted products at conferences and industry events.
  • Monitored market trends and competitor activities to identify areas of potential opportunity.
  • Performed client research and identified opportunities for account growth, account penetration and market expansion.

Marketing Consultant

BLOCSYS
02.2021 - 06.2024
  • Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with key accounts.
  • Collaborated with leadership in creating weekly bulletins, which were sent to all employees.
  • Consulted with clients on business issues and developed innovative proposals.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Consulted with clients on business issues and developed innovative, high-impact proposals.
  • Achieved client vision and marketing objectives by collaborating with various departments.
  • Conducted market research and reported on clients' competition.
  • Assisted in development of products and services previously unrepresented in industry to increase shares in new markets 35%.
  • Traveled nationally and internationally to meet with customers and deliver clear company messages.

Marketing and Sales Manager

SIMBA LFMG
05.2018 - 08.2023
  • Managed sales promotions and marketing strategies on major social media sites.
  • Performed competitive analyses and adjusted sales and marketing strategies accordingly.
  • Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
  • Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
  • Developed compelling presentation decks to gain approval for ideas and communicate results.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
  • Communicated product quality and market comparisons by creating sales presentations.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
  • Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
  • Prepared sales presentations for clients showing success and credibility of products.

Education

BACHELORS IN BUSINESS ADMINISTRATION - Business Administration And Management

JOMO KENYATTA UNIVERSITY OF AGRICULTURE & TECH
KENYA
09-2016

Skills

  • Competitive Analysis
  • Cold-calling
  • Social Media Marketing
  • Customer Acquisition
  • Sales funnel management
  • CRM Platforms
  • Lead Generation
  • Relationship Development
  • Decision-Making
  • Product Demonstrations
  • Business Development
  • Relationship Building
  • Salesforce Management
  • Sales Presentations

Accomplishments

  • Created Cregis Africa program, resulting in wider clientele base.
  • Exceeded quarterly objectives by as much as 25% on a regular basis.
  • Increased yearly revenue by 17% in 2024.
  • Supervised team of 8 staff members.
  • Resolved product issue through consumer testing.
  • Documented and resolved Africa marketing approach which led to sales.
  • Collaborated with team in the development of Boundless pay.

Certification

  • CPSP - Certified Professional Sales Person
  • Certified sales &marketing director Africa, cregis - 1.8 years
  • marketing director, simba LFMG ltd - 7years
  • web 3.0 certified
  • Blockchain certified


Languages

English, Swahili
Native language
French
Elementary
A2

Interests

  • Cryptocurrency trading and investing
  • Decentralized finance (DeFi) platforms and applications
  • Non-fungible tokens (NFTs) and digital art markets
  • Blockchain technology and its potential real-world use cases
  • Smart contract development and implementation
  • Crypto economics and tokenomics
  • Decentralized autonomous organizations (DAOs)
  • Web3 development and decentralized applications (dApps)
  • Blockchain governance models and consensus mechanisms
  • Emerging trends in digital identity and data privacy

Timeline

Business Development & Sales Manager

Cregis
11.2023 - Current

Marketing Consultant

BLOCSYS
02.2021 - 06.2024

Marketing and Sales Manager

SIMBA LFMG
05.2018 - 08.2023

BACHELORS IN BUSINESS ADMINISTRATION - Business Administration And Management

JOMO KENYATTA UNIVERSITY OF AGRICULTURE & TECH

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