Summary
Overview
Work History
Education
Skills
Websites
LANGUAGES
Timeline
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Joel Wafula

Nairobi

Summary

A highly accomplished Sales and Marketing Management professional eager to contribute as a self-motivated and committed individual within a challenging organizational environment. My expertise spans startups, partner management, and new market development across B2B, B2C, and B2S e-commerce sectors. I possess a proven ability to develop and maintain effective working relationships with all stakeholders, driven by a desire to leave a lasting mark and possess a track record of success.

Overview

19
19
years of professional experience

Work History

Senior Manager, Channel

KOKO Networks
04.2025 - Current
  • Developing and executing high-level channel sales strategies to boost partner performance and expand market reach.
  • Managing key partner relationships, including negotiating agreements and ensuring mutual profitability.
  • Leading, mentoring, and coaching a team of channel sales professionals to foster a high-performance culture.
  • Analyzing sales data to identify growth opportunities and optimize partner productivity.
  • Collaborating cross-functionally with internal teams marketing, product, finance and operations to ensure seamless partner support.
  • Monitoring market trends and competitor activities to adapt strategies and seize new business opportunities.

Marketing Manager

KOKO Networks
09.2024 - 04.2025
  • Designing marketing programs and campaigns tailored specifically for the different channel partners, considering their unique needs and market dynamics.
  • Providing partners with the necessary marketing tools, content, training, and resources such as sales collateral, product messaging, digital assets
  • Tracking and analyzing the effectiveness of channel marketing initiatives, including partner sales performance, lead generation, and ROI, to optimize future strategies.
  • Building strong, collaborative relationships with channel partners, understanding their challenges, and ensuring alignment between the company's goals and partner efforts.
  • Overseeing the implementation of joint marketing activities, co-marketing campaigns, and promotions with partners.
  • Managing marketing budgets allocated for channel-specific initiatives and partner support.

Channel Manager

KOKO Networks
01.2022 - 08.2024
  • Work with internal operations, developers and planning teams to maximize the impact of customers
  • Identify capacity constrains and ensure that both the team and its members are equipped and enabled to perform effectively and efficiently
  • Monitor and review business performance and apply intervention strategies to ensure achievement of business growth
  • Gathering, investigating, and summarizing market data and trends to draft reports
  • Maintain accurate customer service records
  • Management agents from recruitment training, growth, development and performance
  • Coach and mentor the team to ensure high performing and motivated team.
  • Control expenses to meet budgetary
  • Maintain and cooperate with all organization members, suppliers and clients

Agent Relationship Manager

KOKO Networks
04.2020 - 12.2021
  • Providing sales management and leadership to Agent Relationship Representatives achieve targets for acquisition and on-boarding of retail agents.
  • Executing Operational excellence and cost management
  • Planning and executing specific sales programs in accordance with company strategy and processes.
  • Gathering Market intelligence for improvement of the Agency Channel.
  • Ensure efficient management of team budgets.
  • Generating sales reports for team and company management on a daily, weekly, monthly, quarterly and annual basis.
  • Provide advisory support to KOKO networks including identifying best solutions for the regions

Business Manager

COPIA KENYA LTD
01.2018 - 03.2020
  • Report and distribute management information, highlighting areas for improvement, concern, and opportunity from customers and agents while analyzing market and competitor data.
  • Proactively inspect sales activity and effort among agents and sales representatives to ensure quality and quantity meet company expectations.
  • Build effective communication channels with other departments for smooth execution of business plans and strategies, and collaborate with marketing to improve brand engagement.
  • Recruit, hire, train, coach, and develop sales representatives, identifying and improving skill deficiencies through targeted interventions.
  • Proactively assess and validate agents and customers requirements and satisfaction, developing and maintaining existing and new agents through ethical sales methods.
  • Build market position by identifying, developing, negotiating, and closing business relationships with agents to maximize sales turnover.
  • Drive sales team motivation, foster key selling competencies and act as a liaison with influential external partners local government to support sales growth.

Sales Manager

COPIA KENYA LTD
10.2016 - 12.2017

Sales Supervisor

COPIA KENYA LTD
10.2015 - 09.2016
  • Supervision of sales associates and trainees
  • Track weekly, monthly, and quarterly performance and sales metrics
  • Answering potential customer questions and follow-up call questions
  • Training new sales associates and trainees.
  • Assist sales associate and team to meet and exceed goals

Business Development Manager

XTRANET COMMUNICATION LTD
10.2013 - 09.2015
  • Develop a growth strategy focused both on financial gain and customer satisfaction
  • Following up new business opportunities and setting up meetings
  • Conduct research to identify new markets and customer needs
  • Bringing and building new clients and maintain a good relation with existing ones.
  • Follow the latest industry developments and stay up to date on corporate competitors
  • Understanding the targets markets including industry, company, project, company contracts and market strategies to attract clients
  • Collaborate with design and other departments to ensure that requirements are met
  • Ensure up-sales and cross-selling as well as building new funnels and ensuring they are closed.

Territory Team leader

WANANCHI GROUP (K) LTD –ZUKU
10.2012 - 09.2013
  • Develop, lead, Manage, Motivate the Sales Team as well as manage resources efficiently and effectively to achieve the company’s objectives in the assign territory.
  • Ensure that client’s complaints are addressed and resolved on an ongoing process.
  • Ensure that always there are new strategies to increase client base in the assigned territory.
  • Ensure that all the agents in the team meet their daily, weekly, monthly and quarterly targets.
  • Collect and ensure that payment collected by sales agents within the territory are banked and reconciliation done.
  • Prepare periodic (daily, weekly, monthly and quarterly) management and ad hoc reports.
  • Provide market intelligent reports with regards to trends, benchmark, and competitor comparison.

Account Manager

WANANCHI GROUP (K) LTD -ZUKU
11.2010 - 09.2012
  • Responsible for all client communications, conflict resolution, and compliance on client deliverable and revenue.
  • Bringing in new clients and maintain a good relation with existing ones.
  • Ensures quality standards and client expectations are met and ensuring that clients issues are dealt with in an efficient manner.
  • Provides regular two-way communication i.e. communicates the client's goals and represent the client's interests to the team and provide strong team offers to clients.
  • Ensuring that access and construction to the property where client wants the service are done.
  • Working hand in hand with other departments to ensure that clients get services

BRANCH TEAM LEADER

NEXT GENERATION COMM, MSA & NBI
03.2009 - 10.2010
  • Monitoring all branch transactions and ensuring all branch operations are okay.
  • Ensuringandstifconfidenceandproductiverelationshipsisacrossthesalesteamtofasttrack revenue growth
  • Receiving, issuing of stocks to the team and ensuring the stocks records are up to date.
  • Managing and giving reports on petty cash.
  • Preparing and sending of daily, weekly and monthly reports to head office.
  • Ensuring that payments and reconciliation of collected payment from the sales team are done.
  • Keeping the branch clients records and database.
  • Visiting clients, addressing any complains arising and helping my team members find new ones.
  • Ensuring that each sale agent covers and service his/her route efficiently.

SALES REPRESENTATIVE

Next Generation Communication
08.2006 - 02.2010
  • Growing new sales markets for Celtel products, now Airtel i.e. scratch cards, phones and accessories, post-paid lines, modems.
  • Customer care services i.e. handling clients complains and forwarding to support where necessary.
  • Maintaining professional relations with existing client and reciting new potential clients.
  • Ensuring that deliveries are made and following up on payments.
  • Reporting and continually updating my branch managers about constant changes of the market.
  • Submit and delivering orders daily and ensures proper reconciliations of both cash and cheques are done

Education

Diploma - Professional Marketing

Chartered Institute Of Marketing
12.2023

Bachelor Of Commerce - undefined

Egerton University
12.2015

Diploma - Business Management

Kenya Institute Of Management
09.2009

Skills

  • Strategic Commercial Growth
  • Full-Cycle Sales & Account Management
  • Omni-Channel & Partner Ecosystem Leadership
  • Team Leadership & Talent Development
  • Data-Driven Performance Optimization
  • Cross-Functional Collaboration & Stakeholder Influence
  • Digital Marketing & Brand Engagement

LANGUAGES

Fluent Spoken and Written; English, Swahili.

Timeline

Senior Manager, Channel

KOKO Networks
04.2025 - Current

Marketing Manager

KOKO Networks
09.2024 - 04.2025

Channel Manager

KOKO Networks
01.2022 - 08.2024

Agent Relationship Manager

KOKO Networks
04.2020 - 12.2021

Business Manager

COPIA KENYA LTD
01.2018 - 03.2020

Sales Manager

COPIA KENYA LTD
10.2016 - 12.2017

Sales Supervisor

COPIA KENYA LTD
10.2015 - 09.2016

Business Development Manager

XTRANET COMMUNICATION LTD
10.2013 - 09.2015

Territory Team leader

WANANCHI GROUP (K) LTD –ZUKU
10.2012 - 09.2013

Account Manager

WANANCHI GROUP (K) LTD -ZUKU
11.2010 - 09.2012

BRANCH TEAM LEADER

NEXT GENERATION COMM, MSA & NBI
03.2009 - 10.2010

SALES REPRESENTATIVE

Next Generation Communication
08.2006 - 02.2010

Bachelor Of Commerce - undefined

Egerton University

Diploma - Business Management

Kenya Institute Of Management

Diploma - Professional Marketing

Chartered Institute Of Marketing
Joel Wafula