Joel Wafula
Nairobi
Summary
A highly accomplished Sales and Marketing Management professional eager to contribute as a self-motivated and committed individual within a challenging organizational environment. My expertise spans startups, partner management, and new market development across B2B, B2C, and B2S e-commerce sectors. I possess a proven ability to develop and maintain effective working relationships with all stakeholders, driven by a desire to leave a lasting mark and possess a track record of success.
Overview
19
19
years of professional experience
Work History
Senior Manager, Channel
KOKO Networks
04.2025 - Current
- Developing and executing high-level channel sales strategies to boost partner performance and expand market reach.
- Managing key partner relationships, including negotiating agreements and ensuring mutual profitability.
- Leading, mentoring, and coaching a team of channel sales professionals to foster a high-performance culture.
- Analyzing sales data to identify growth opportunities and optimize partner productivity.
- Collaborating cross-functionally with internal teams marketing, product, finance and operations to ensure seamless partner support.
- Monitoring market trends and competitor activities to adapt strategies and seize new business opportunities.
Marketing Manager
KOKO Networks
09.2024 - 04.2025
- Designing marketing programs and campaigns tailored specifically for the different channel partners, considering their unique needs and market dynamics.
- Providing partners with the necessary marketing tools, content, training, and resources such as sales collateral, product messaging, digital assets
- Tracking and analyzing the effectiveness of channel marketing initiatives, including partner sales performance, lead generation, and ROI, to optimize future strategies.
- Building strong, collaborative relationships with channel partners, understanding their challenges, and ensuring alignment between the company's goals and partner efforts.
- Overseeing the implementation of joint marketing activities, co-marketing campaigns, and promotions with partners.
- Managing marketing budgets allocated for channel-specific initiatives and partner support.
Channel Manager
KOKO Networks
01.2022 - 08.2024
- Work with internal operations, developers and planning teams to maximize the impact of customers
- Identify capacity constrains and ensure that both the team and its members are equipped and enabled to perform effectively and efficiently
- Monitor and review business performance and apply intervention strategies to ensure achievement of business growth
- Gathering, investigating, and summarizing market data and trends to draft reports
- Maintain accurate customer service records
- Management agents from recruitment training, growth, development and performance
- Coach and mentor the team to ensure high performing and motivated team.
- Control expenses to meet budgetary
- Maintain and cooperate with all organization members, suppliers and clients
Agent Relationship Manager
KOKO Networks
04.2020 - 12.2021
- Providing sales management and leadership to Agent Relationship Representatives achieve targets for acquisition and on-boarding of retail agents.
- Executing Operational excellence and cost management
- Planning and executing specific sales programs in accordance with company strategy and processes.
- Gathering Market intelligence for improvement of the Agency Channel.
- Ensure efficient management of team budgets.
- Generating sales reports for team and company management on a daily, weekly, monthly, quarterly and annual basis.
- Provide advisory support to KOKO networks including identifying best solutions for the regions
Business Manager
COPIA KENYA LTD
01.2018 - 03.2020
- Report and distribute management information, highlighting areas for improvement, concern, and opportunity from customers and agents while analyzing market and competitor data.
- Proactively inspect sales activity and effort among agents and sales representatives to ensure quality and quantity meet company expectations.
- Build effective communication channels with other departments for smooth execution of business plans and strategies, and collaborate with marketing to improve brand engagement.
- Recruit, hire, train, coach, and develop sales representatives, identifying and improving skill deficiencies through targeted interventions.
- Proactively assess and validate agents and customers requirements and satisfaction, developing and maintaining existing and new agents through ethical sales methods.
- Build market position by identifying, developing, negotiating, and closing business relationships with agents to maximize sales turnover.
- Drive sales team motivation, foster key selling competencies and act as a liaison with influential external partners local government to support sales growth.
Sales Manager
COPIA KENYA LTD
10.2016 - 12.2017
Sales Supervisor
COPIA KENYA LTD
10.2015 - 09.2016
- Supervision of sales associates and trainees
- Track weekly, monthly, and quarterly performance and sales metrics
- Answering potential customer questions and follow-up call questions
- Training new sales associates and trainees.
- Assist sales associate and team to meet and exceed goals
Business Development Manager
XTRANET COMMUNICATION LTD
10.2013 - 09.2015
- Develop a growth strategy focused both on financial gain and customer satisfaction
- Following up new business opportunities and setting up meetings
- Conduct research to identify new markets and customer needs
- Bringing and building new clients and maintain a good relation with existing ones.
- Follow the latest industry developments and stay up to date on corporate competitors
- Understanding the targets markets including industry, company, project, company contracts and market strategies to attract clients
- Collaborate with design and other departments to ensure that requirements are met
- Ensure up-sales and cross-selling as well as building new funnels and ensuring they are closed.
Territory Team leader
WANANCHI GROUP (K) LTD –ZUKU
10.2012 - 09.2013
- Develop, lead, Manage, Motivate the Sales Team as well as manage resources efficiently and effectively to achieve the company’s objectives in the assign territory.
- Ensure that client’s complaints are addressed and resolved on an ongoing process.
- Ensure that always there are new strategies to increase client base in the assigned territory.
- Ensure that all the agents in the team meet their daily, weekly, monthly and quarterly targets.
- Collect and ensure that payment collected by sales agents within the territory are banked and reconciliation done.
- Prepare periodic (daily, weekly, monthly and quarterly) management and ad hoc reports.
- Provide market intelligent reports with regards to trends, benchmark, and competitor comparison.
Account Manager
WANANCHI GROUP (K) LTD -ZUKU
11.2010 - 09.2012
- Responsible for all client communications, conflict resolution, and compliance on client deliverable and revenue.
- Bringing in new clients and maintain a good relation with existing ones.
- Ensures quality standards and client expectations are met and ensuring that clients issues are dealt with in an efficient manner.
- Provides regular two-way communication i.e. communicates the client's goals and represent the client's interests to the team and provide strong team offers to clients.
- Ensuring that access and construction to the property where client wants the service are done.
- Working hand in hand with other departments to ensure that clients get services
BRANCH TEAM LEADER
NEXT GENERATION COMM, MSA & NBI
03.2009 - 10.2010
- Monitoring all branch transactions and ensuring all branch operations are okay.
- Ensuringandstifconfidenceandproductiverelationshipsisacrossthesalesteamtofasttrack revenue growth
- Receiving, issuing of stocks to the team and ensuring the stocks records are up to date.
- Managing and giving reports on petty cash.
- Preparing and sending of daily, weekly and monthly reports to head office.
- Ensuring that payments and reconciliation of collected payment from the sales team are done.
- Keeping the branch clients records and database.
- Visiting clients, addressing any complains arising and helping my team members find new ones.
- Ensuring that each sale agent covers and service his/her route efficiently.
SALES REPRESENTATIVE
Next Generation Communication
08.2006 - 02.2010
- Growing new sales markets for Celtel products, now Airtel i.e. scratch cards, phones and accessories, post-paid lines, modems.
- Customer care services i.e. handling clients complains and forwarding to support where necessary.
- Maintaining professional relations with existing client and reciting new potential clients.
- Ensuring that deliveries are made and following up on payments.
- Reporting and continually updating my branch managers about constant changes of the market.
- Submit and delivering orders daily and ensures proper reconciliations of both cash and cheques are done
Education
Diploma - Professional Marketing
Chartered Institute Of Marketing
12.2023
Bachelor Of Commerce - undefined
Egerton University
12.2015
Diploma - Business Management
Kenya Institute Of Management
09.2009
Skills
- Strategic Commercial Growth
- Full-Cycle Sales & Account Management
- Omni-Channel & Partner Ecosystem Leadership
- Team Leadership & Talent Development
- Data-Driven Performance Optimization
- Cross-Functional Collaboration & Stakeholder Influence
- Digital Marketing & Brand Engagement
LANGUAGES
Fluent Spoken and Written; English, Swahili.
Timeline
Senior Manager, Channel
KOKO Networks
04.2025 - Current
Marketing Manager
KOKO Networks
09.2024 - 04.2025
Channel Manager
KOKO Networks
01.2022 - 08.2024
Agent Relationship Manager
KOKO Networks
04.2020 - 12.2021
Business Manager
COPIA KENYA LTD
01.2018 - 03.2020
Sales Manager
COPIA KENYA LTD
10.2016 - 12.2017
Sales Supervisor
COPIA KENYA LTD
10.2015 - 09.2016
Business Development Manager
XTRANET COMMUNICATION LTD
10.2013 - 09.2015
Territory Team leader
WANANCHI GROUP (K) LTD –ZUKU
10.2012 - 09.2013
Account Manager
WANANCHI GROUP (K) LTD -ZUKU
11.2010 - 09.2012
BRANCH TEAM LEADER
NEXT GENERATION COMM, MSA & NBI
03.2009 - 10.2010
SALES REPRESENTATIVE
Next Generation Communication
08.2006 - 02.2010
Bachelor Of Commerce - undefined
Egerton University
Diploma - Business Management
Kenya Institute Of Management
Diploma - Professional Marketing
Chartered Institute Of Marketing
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