JOAN MUTHONI

Work History

Wishpond Technologies

08.2022 - Current

Planned and managed multi-channel PPC campaigns with budgets exceeding client expectations.
Utilized Google Ads and Meta Ads to drive ROI, achieving an 85% increase in campaign performance.
Analyzed campaign performance metrics in Google Analytics, delivering actionable insights to clients.
Managed 15–20 client accounts simultaneously, ensuring all projects were delivered on time and within budget.
Collaborated with creative teams to develop high-quality marketing assets.
Delivered comprehensive monthly and quarterly performance reports to stakeholders.
Proactively identified opportunities to optimize campaigns and meet client objectives.
Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively leveraged paid, owned, and earned media channels.

SHK Consulting

03.2020 - 08.2021

Developed and implemented paid social media strategies across Meta and Google platforms.
Monitored campaign performance and ROI, adjusting tactics for optimal results.
Launched effective marketing content, including blogs, promotional materials, and advertisements.
Conducted detailed audience analysis to refine targeting strategies.
Provided high-quality reporting on social media metrics using analytics tools.

SHK Consulting

03.2019 - 03.2020

Solicited feedback from clients to assess event success and uncover opportunities for improvement.
Managed administrative logistics of events planning, event booking, and event promotions.
Oversaw preparation and management of event budgets to deliver at or below projected costs.
Produced detailed proposals for events to document timelines, suppliers and budgets.
Delivered prompt payment for event vendors, venues, staff and transportation providers.
Coordinated florists, photographers, and musicians for events.
Selected and ordered refreshments, decor and event materials.

Yash Commodities

11.2017 - 07.2019

Organized and coordinated conferences and monthly meetings.
Processed travel expenses and reimbursements for executive team and senior management group.
Screened calls and emails and initiated actions to respond or direct messages for managers.
Supported business and hospitality needs of corporate partners and staff during meetings and company events.
Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
Updated spreadsheets and databases to track, analyze, and report on performance and sales data.
Worked with senior management to initiate new projects and assist in various processes.