JAYDEN MUTHOKA
NAIROBI
Summary
Results-driven Senior Account Manager specializing in marketing and advertising at Akili TV. Expertise in executing sales strategies and managing client relationships, consistently exceeding quotas. Proven ability to close new business deals and enhance brand partnerships through impactful marketing solutions. Skilled in creative campaign planning and team collaboration, driving organizations to achieve their marketing goals.
Overview
5
5
years of professional experience
Work History
Senior Account Manager
Akili TV
Nairobi
09.2024 - Current
- Collaborated with internal teams at Akili Network to develop advertiser solutions and partnership programs, ensuring alignment with client marketing objectives
- Managed the entire sales cycle efficiently, identifying new opportunities and consistently exceeding quota expectations
- Successfully closed new business deals above target, contributing to the company's growth and success
- Introduced Akili TV to target clients, serving as an ambassador to both clients and the general public while ensuring a strong understanding of Akili TV's values and their impact on advertising
- Built and maintained strong client relationships, providing excellent customer service, promptly responding to complaints, and resolving issues effectively
- Leveraged expertise in social media marketing and advertising to help clients maximize their reach through Akili TV's digital platforms, ensuring their campaigns effectively engaged target audiences
- Played a key role in organizing and executing Akili TV events, helping clients achieve their marketing objectives by aligning their brands with high-engagement family-oriented experiences
- Initiated and nurtured strategic partnerships, expanding Akili TV's network and increasing opportunities for advertisers to integrate into meaningful brand activations
- Participated in regular sales meetings, providing ongoing reporting and feedback to sales management, and executed additional tasks as needed
Field Sales Manager
Apollo Agriculture
11.2023 - 08.2024
- Owned the achievement of sales targets, ensuring growth by driving farmer acquisition and retention within the assigned wards
- Recruited, trained, and developed a high performing sales team, providing continuous coaching and performance management to maximize productivity
- Designed and executed impactful sales activations including van roadshows, market activations, and farmer group engagements to boost conversions and customer engagement
- Managed the sales budget effectively, ensuring cost efficiency and optimized resource utilization for maximum impact
- Built and nurtured strategic partnerships with agro dealers, cooperatives, and other stakeholders to expand market reach and enhance sales performance
- Conducted competitor and market trend analysis to inform sales strategies and maintain a competitive edge in the industry
- Provided continuous agronomic training to farmers, helping them improve yields and reinforcing trust in the brand
- Ensured strong compliance with customer payment schedules, improving repayment rates and overall financial sustainability
- Developed structured reporting systems, gathering insights from field officers and customers to drive data driven decision making and refine sales strategies
IPOS Acquisition and Territory Manager
iProcure Limited
10.2022 - 11.2023
- Identified and nurtured leads among agrodealers in Taita Taveta and Kwale counties to drive business growth
- Developed targeted marketing campaigns to engage audiences effectively and ensure accurate profiling and retention of agrodealers through personalized support
- Collaborated with marketing and finance teams to align strategies, negotiate contracts, and expand market presence
- Collected feedback from agrodealers to enhance service delivery, foster loyalty, and manage accounts post training for sustained success
- Oversaw platform installations and training while conducting competitor analysis to inform strategies and maintain a competitive edge
Telesales Executive
Apollo Agriculture
12.2021 - 09.2022
- Made outbound calls to interested farmers to accurately capture their profiles in the system, while upselling and cross selling company products and services including FMF, deposit, and approval verification calls
- Converted leads by guiding farmers through the payment process as defined in the assigned role
- Verified loan packages prior to disbursement to ensure alignment with each farmer's specific requirements
- Managed and resolved farmer and customer inquiries through phone and SMS, ensuring a positive support experience
- Handled and resolved complaints from farmers, customers, and partners professionally and efficiently
- Delivered detailed product and service information in line with company policies and standard operating procedures
- Maintained high quality service standards by adhering to communication, data handling, and call quality guidelines
- Identified service delivery and sales process gaps, recommended improvements, and escalated unresolved issues to relevant departments for follow up
- Escalated and tracked priority issues to ensure timely resolution and effective customer follow up
- Accurately documented all customer interactions in compliance with established procedures and reporting standards
- Collaborated cross functionally with internal departments to ensure smooth handling of assigned calls and service tasks
- Troubleshot mobile app related issues, provided initial support, and guided customers on resolutions
- Demonstrated professionalism, respect, and customer centricity in all interactions while safeguarding company assets
Undergraduate Intern
University of Embu
Embu
05.2021 - 08.2021
- Conducted planting, weeding, and harvesting activities while maintaining farm cleanliness and managing waste disposal.
- Prepared soil through plowing and fertilizing, assisted with irrigation to ensure adequate water supply, and collected crop performance data for research.
- Engaged in pest and disease control, collaborated on maintaining farm equipment, and assisted with livestock care and management.
- Participated in educational programs on sustainable farming, maintained farm infrastructure, and trained the community on modern farming practices.
Education
Bachelor of Science - Agriculture (Crop Science, Agronomy and Soil Science)
University of Embu
Embu, Embu09.2021
Skills
- Sales strategy and execution
- Client relationship management
- Brand partnerships and sponsorships
- Event planning and coordination
- Media sales
- Proposal writing and negotiation
- Team collaboration
- Communication skills
- Marketing strategy development
- B2B engagement
- Customer needs assessment
- Upselling and cross-selling strategies
- Pipeline management and follow-up
- Presentation skills
- Creative campaign planning
- Deadline management
- Account management
- Attention to detail
Personal Information
Gender: MALE
Languages
- Swahili
- English
- Kamba
- French
Timeline
Senior Account Manager
Akili TV
09.2024 - Current
Field Sales Manager
Apollo Agriculture
11.2023 - 08.2024
IPOS Acquisition and Territory Manager
iProcure Limited
10.2022 - 11.2023
Telesales Executive
Apollo Agriculture
12.2021 - 09.2022
Undergraduate Intern
University of Embu
05.2021 - 08.2021
Bachelor of Science - Agriculture (Crop Science, Agronomy and Soil Science)
University of Embu