Jatin Bhatt
Performance Marketing Leader
Uttarakhand
Summary
Performance marketing leader and founder with $10M+ in ad spend managed and 5.7B+ global impressions delivered. Proven expertise in scaling brands across ed-tech, luxury fashion, OTT, wellness, and NGOs. Specialist in AI-driven marketing strategy, funnel optimization, and cross-functional leadership. Known for transforming campaigns into business outcomes — from 100% lead quality growth in ed-tech to global awareness movements surpassing Super Bowl viewership. Experienced in building and leading large-scale teams while delivering sustainable ROI.
Overview
4
4
years of professional experience
Work History
Founder & Growth Strategist
Business of Marketing (AI-Powered Growth Advisory)
12.2023 - 01.2025
- - Founded and scaled an AI-powered consultancy advising global ed-tech, luxury fashion, and lifestyle brands.
- - Study Medic (Ed-Tech, 13+ countries): Lead quality ↑100%; Conversion rate ↑50%; accepted 20% higher CPA strategically for ROI-positive leads.
- - Esme Jewels & Nidhi Roongta Jewellery (Luxury Fashion): Developed growth strategies, boosted ROI with high-ROAS Meta/Google campaigns, integrated influencer-led campaigns.
- - Lifestyle & Niche Brands: Delivered AI-driven insights improving retention & loyalty; optimized funnels with 20–40% CTR/conversion improvements.
Head of Meta Advertising
Isha Foundation
01.2022 - 06.2023
- - Led Meta Advertising team, directing strategy and execution across 14 countries, 3 continents.
- - Save Soil Campaign: 1B+ impressions delivered; CPV ↓25% with innovative App Interstitial strategy.
- - Insight Leadership Program: Doubled registrations while cutting CPA ↓60% via CBO + ABO optimization.
- - Mahashivratri 2023: 20.3M livestream views, surpassing Super Bowl & Oscars benchmarks.
- - Managed and trained 100+ member global marketing team; represented digital division in senior leadership strategy discussions.
Performance Marketer
Isha Foundation
02.2021 - 12.2021
- - OTT Platform: Reduced CAC ↓20% via optimized Google Search bidding.
- - NYT Bestseller ‘Karma’: Executed global launch campaigns scaling awareness in international markets.
Education
Generative AI Intensive
Growth School
01.2024
Classical Hatha Yoga Teacher Training
Sadhguru Gurukulam
12.2023
B.A. - History & Philosophy
IGNOU, Delhi
01.2020
Digital Marketing Specialization
University of Colorado, Boulder
01.2020
Skills
Growth Strategy & P&L; Impact Meta & Google Ads (managed $10M spend) AI-Powered Marketing & Funnel Optimization
PRO BONO IMPACT
- My Angels Academy, Sivananda Yoga, Sewa Bharat: Boosted donor engagement & reach via strategic paid ads, enhancing online presence and fundraising effectiveness.
LEADERSHIP IMPACT
- - Founded AI-powered consultancy driving measurable growth for global Ed-Tech, Luxury, and Lifestyle brands.
- - Managed $10M+ ad spend | 5.7B+ impressions delivered across campaigns in 14+ countries.
- - 100% improvement in lead quality & 50% boost in conversions for Study Medic.
- - 60% CPA reduction for Isha’s leadership program while scaling registrations.
- - 20.3M livestream views for Mahashivratri — exceeding Super Bowl & Oscars benchmarks.
- - Built & led global marketing teams (100+ members), integrating AI insights with performance strategy.
Timeline
Founder & Growth Strategist
Business of Marketing (AI-Powered Growth Advisory)
12.2023 - 01.2025
Head of Meta Advertising
Isha Foundation
01.2022 - 06.2023
Performance Marketer
Isha Foundation
02.2021 - 12.2021
Generative AI Intensive
Growth School
B.A. - History & Philosophy
IGNOU, Delhi
Digital Marketing Specialization
University of Colorado, Boulder
Classical Hatha Yoga Teacher Training
Sadhguru Gurukulam
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