Janet Gathuru

• Designed and presented social media campaign ideas for 4 clients.
• Tracked social media trends and adapted to attract target follower demographic.
• Assisted in creating visually compelling graphics for 7 clients' social media platforms, increasing engagement among followers.
• Participated in brainstorming sessions to generate innovative ideas for new marketing campaigns that resonate with target audiences effectively.

• Worked effectively in fast-paced environments to publish 1 podcast weekly.
• Increased the reach on Instagram to 263 accounts within the first 2 weeks.
• Self-motivated, with a strong sense of personal responsibility.

• Collaborated with the director in the content development of the company’s new website to increase engagement with target audiences within 5 weeks.
• Researched on the best courier services and wrote a courier service concept note to facilitate e-commerce sales to embrace the latest trends in the rise of e-commerce
• Demonstrated strong verbal communication and research skills by conducting interviews among 150 customers in-store to address their needs.
• Assisted in handling influencer relations by sending hampers to 14 influencers in collaboration with the brand boosting brand awareness.

• Gained invaluable insights from a leading industry expert in marketing and leadership, enhancing knowledge and confidence in the field
• Achieved a significant improvement in work delivery through increased self-confidence, effective goal-setting, and higher job satisfaction
• Developed strong communication skills essential for effective digital marketing and client engagement.

• Developed and executed a content strategy and increased Instagram reach by +127.2% within the first seven days, boosting brand visibility and audience engagement
• Created new tactics and creative posts ideas bringing a +190% increase in content interactions and +147% increase in impressions within the first seven days
• Monitored and reported on content performance and compiling monthly social media reports
• Monitored comments and DMs daily and increased profile visits by +18.8% within the first seven days, driving more traffic
• Enhanced communication between customers and the nail-technician business, by addressing inquiries and responding to the DMs online.

• Partnered with Design Lux, event company, to create social media content and captions, increasing reach by 97% in the first week
• Demonstrated excellent writing skills by live tweeting for Africa Executive Coaching Council’s online convention that reached 10.1k accounts daily

Collaborated with Agiza Online, an e-commerce platform to create content that reached +93% accounts in the first week.