Jane Kagendo Gikutha
Nairobi
Summary
Creative Copy Writer with long experience in preparing well-structured drafts, editing posts and conducting keyword research. Collaborative team player possessing impeccable grammar and in-depth comprehension of Microsoft Word and Office.
SEO Expert with in-depth knowledge of SEO strategies, multiple analytic and tracking tools and software report generation. An effective guide of SEO strategy and execution of SEO-driven lead generation campaigns.
Overview
26
26
years of professional experience
Work History
Freelance Web Content Writer & SEO Specialist
Freelance
01.2011 - Current
- Producing engaging web content and content marketing material for online platforms.
- Developing consistent brand voice across all web content, ensuring cohesive messaging and tone.
- Managing editorial calendar to maintain regular and strategic posting schedule for company blogs.
- Streamlining website copy to improve user experience, reducing bounce rate and increasing time spent on site.
- Editing and proofreading team members' work to ensure grammatical accuracy and consistency in style guidelines.
- Crafting compelling email newsletters to engage subscribers, boosting open rates and click-through rates.
- Optimizing existing web content with keyword-rich language for improved search engine rankings.
- Reducing instances of duplicate or redundant content by implementing a thorough content audit and reorganization process.
- Performing keyword research to optimize content for SEO.
- Producing original, creative content for promotional advertisements and marketing materials.
- Editing and proofreading drafts of articles and other documents.
- Collaborating with marketing team to develop targeted content strategies, resulting in increased brand awareness.
- Enhancing website traffic by creating engaging and SEO-optimized content for various online platforms.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
Writer
Money Magazine, Published By Nation Newspapers
04.2009 - 12.2010
- Authored articles covering various financial topics.
- Diversified readership by composing thought-provoking columns on various topics and issues.
- Enhanced the newspaper's reputation for quality journalism through consistent delivery of well-researched and engaging articles.
- Built strong relationships with sources, ensuring access to exclusive information and insights.
- Developed a loyal readership base by establishing a unique voice and style that set my column apart from competitors.
Columnist
Daily Metro (Published By Nation Newspapers)
08.2008 - 04.2009
- Enhanced reader engagement by incorporating well-researched content and trending topics in featured columns.
- Developed a loyal readership with relatable storytelling and unique perspectives on various subjects.
- Collaborated closely with editors to ensure timely submission, proofreading, and publishing of all assigned articles.
- Established credibility by conducting thorough research and interviews for accurate information in published works.
- Contributed to editorial meetings with creative ideas for new features, leading to an expansion of the publication''s offering.
- Strengthened the overall voice of the publication by adopting a distinctive writing style that resonated with readers.
- Ensured compliance with journalistic ethics by fact-checking information, giving fair representation to all perspectives, and avoiding conflicts of interest.
Editor
The Insyder Magazine
01.2007 - 08.2008
- Enhanced publication quality by diligently proofreading and editing articles for grammar, spelling, and consistency.
- Collaborated with writers to improve content structure and clarity, resulting in increased reader engagement.
- Developed style guides and editorial processes to maintain a consistent voice across all published materials.
- Mentored junior editors and provided constructive feedback on their work, fostering professional growth.
- Liaised with graphic designers to create visually appealing layouts that complemented written content.
- Evaluated article submissions for relevance, quality, and adherence to submission guidelines before acceptance or rejection.
Freelance Writer
Twende Magazine
01.2007 - 08.2008
- Contributed travel features to a lifestyle magazine.
Freelance Writer
Drum Magazine
12.2000 - 12.2006
- Wrote health, money, and general interest features.
Staff Writer
Hair & Beauty Care Magazine
09.1998 - 12.2000
- Produced news pages and features, took photographs, and wrote headlines.
Education
3-year Diploma in Journalism -
Kenya Institute of Mass Communication
09.1998
Kenya Certificate of Secondary Education -
Moi Forces Academy, Lanet, Nakuru
12.1993
Kenya Certificate in Primary Education -
Muthaiga Primary School, Nairobi
01.1989
Skills
- Content Strategy
- Visual storytelling
- Content Curation
- Keyword Research
- Web Analytics
- Google Analytics
- Grammar mastery
- Brand Messaging
- Content Marketing
- Keyword optimization
- Effective writing
Accomplishments
- Won Best School Magazine Award in 1993 Nation Newspapers Journalism Clubs Competition.
- Won Best Original Story 1993 Award in Nation Newspapers Schools Journalism Clubs Competition.
- Chairperson and pioneer of School Journalism Club, Moi Forces Academy.
Activities
- Won Best Magazine Award for School Magazine in Nation Newspapers Journalism Clubs Competition.
- Won Best Original Story Award in Nation Newspapers Schools Journalism Clubs Competition.
- Chairperson and pioneer of School Journalism Club, Moi Forces Academy.
References
- Carole Mandi, Publisher, Carole Mandi Media, P.O Box 42876- 00100, Nairobi, carole@carolemandi.com
- Bernadette Murgor, (Former Editor, The Daily Nation), Publisher, Smart Farmer Magazine, Ngara Road, Village Plaza, +254796126768, +254724446647, bmurgor@smartfarmerkenya.com
- Wanja Gathu, (Former Editor, Passion Magazine), Independent Journalist, wanjagathu.wn@gmail.com
Timeline
Freelance Web Content Writer & SEO Specialist
Freelance
01.2011 - Current
Writer
Money Magazine, Published By Nation Newspapers
04.2009 - 12.2010
Columnist
Daily Metro (Published By Nation Newspapers)
08.2008 - 04.2009
Editor
The Insyder Magazine
01.2007 - 08.2008
Freelance Writer
Twende Magazine
01.2007 - 08.2008
Freelance Writer
Drum Magazine
12.2000 - 12.2006
Staff Writer
Hair & Beauty Care Magazine
09.1998 - 12.2000
3-year Diploma in Journalism -
Kenya Institute of Mass Communication
Kenya Certificate of Secondary Education -
Moi Forces Academy, Lanet, Nakuru
Kenya Certificate in Primary Education -
Muthaiga Primary School, Nairobi
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