JAMES NGUTHU
Nairobi
Summary
I am a highly motivated Sales and Marketing expert with 15 years of diverse experience in Sales, Business Development, Fin-tech, and Lead Generation. Throughout my career, I have consistently achieved outstanding sales and marketing outcomes in fiercely competitive markets by leading cross-functional teams and providing visionary leadership. I excel at generating innovative sales strategies that drive business profitability and deliver impressive results. With exceptional mentoring and coaching abilities, I possess strong business acumen and innate leadership skills that enable me to recruit, build, and retain top-performing sales teams.
Overview
18
18
years of professional experience
Work History
COMMERCIAL MANAGER
TRICOM TECHNOLOGIES LTD
Nairobi
01.2022 - Current
- Increased monthly sales revenue from KES 1.5 Million to KES 2.7 Million profit in 8 months by developing and implementing sales goals, and strategies aligned to the organization's objectives
- Successfully implemented the 'Megaforce' a program that builds skills for sales teams in strategizing and garnering market share from target markets
- Devised and rolled out Key Performance Indicators focusing on lead and lag measures; results included US$ 70,500 lower inventory and reduced logistics costs of USD$12,500
- Developed the strategy & roadmap for the organization's business operations; conceptualized & developed new business strategies, generating a turnover of USD$ 128,650 with a team of 25 B2B customers and 18 distributors.
SALES OPERATIONS MANAGER
SAPPHIRE LIMITED
Nairobi
06.2019 - 12.2021
- Scripted the turnaround by conceptualizing & implementing competitive sales strategies and adding new products that expanded market share by 67% and revenue by USD 2.5 Million
- Structured the sales operations, including hiring and managing 14 Dealer Shop Managers, and 50 temporary staff personnel in 32 distribution facilities, and reviewing account territories to ensure achievement of geographical distribution coverage
- Successfully analyzed the organization's critical business requirements identified deficiencies and potential opportunities, and developed innovative and cost-effective solutions for enhancing competitiveness, increasing revenues, and improving customer service offerings
- Worked closely with the VP, of Sales to create and maintain a world-class sales culture, focused on delivering results and driving strategy by providing ongoing coaching and development through analysis and leverage of performance metrics data.
AREA SALES MANAGER
SAFARICOM PLC
Nairobi
12.2013 - 06.2018
- Inspired a team of 3 Technology engineers, 9 Trade Development Representatives, 65 Dealer Outlets, and over 3,895 M-Pesa Agent operators in a round-the-clock business environment
- Embraced Coaching as a leadership model which increased, motivated, and drove the attainment of team KPIs which increased productivity and engagement indexes while rewarding best-performing individuals to spur internal competition and synergy.
SALES ADMINISTRATOR
CFC STANBIC BANK LIMITED
Nairobi
08.2013 - 12.2013
- Generation of daily Sales and Marketing, reports from the Mobile App Sales Reporting Tool for analysis by the Head of Sales in forecasting and review of the Sales Targets and KPI deliverables on a Weekly and Monthly basis
- Collaborated with the IT department in successfully implementing the full automation of the Mobile App Sales Reporting tool which gave real-time progress of all newly on-boarded customers
- Streamlined the New Bank Account processing time from 24 hours to 30 minutes while maintaining quality and customer satisfaction
- Implemented a new call system, reducing call waiting times by over 70%, and reducing call drops by 82% by setting up a vibrant Sales Help Desk Team is fully dedicated to handling and resolution of customer queries and complaints.
TERRITORY SALES MANAGER
YU MOBILE(ESSAR TELECOM)
Nairobi
03.2009 - 07.2013
- Cultivated a strong repeat customer base that generated new business translating to USD 15 Million in annual sales in the new territories launched
- Grew the channel base by 150% by engaging with Distributors; regularly evaluating their performance and identifying opportunities for deeper market penetration
- Turned around underperforming territories by the implementation of new Sales Strategies and versatile market campaigns that grew revenues 6X from USD.5 million to USD.30 million.
BRAND MARKETING MANAGER
LEADS TRAINING AND CONSULTING FIRM
Nairobi
06.2006 - 10.2009
- Directly managed and led a team of 12 Dealer Sales Managers and 20 Marketing Associates spearheading sales and business development functions including; new product rollout, key accounts management and contract negotiations, and order fulfillment
- Significantly reduced the back office shrink by more than 35%, limiting operational losses and adding more than USD 1.6 Million per year to the operating profit margin
- Manage operations (project management, capacity planning, USD 2.47 Million annualized budgets, territories, goals, and compensation plans) for 45 to 60 sales and marketing staff
- Propelled Sales from 10% to 35% by creating new sales channels e.g
- Mobile kiosks and executing new go-to-market strategies in a highly volatile area in North Eastern.
Education
BACHELOR OF COMMERCE -
Kenyatta University
Nairobi, Kenya01.2011
HIGH SCHOOL -
St. Peter's Nzambani High School
Kitui, Kenya01.2001
Skills
- Sales & Business Development
- Territory Growth management
- Markets Competitive Analysis
- Customer Relationship management
- Distribution/channel management
- Team coaching
- Strategic Market positioning
- Revenue Generation
- Sales training and Leadership
Personal Information
Title: COMMERCIAL ANALYST (SALES AND MARKETING)
Languages
- ENGLISH
- KISWAHILI
References
- SIYAT OSMAN, Regional Sales Manager, Safaricom PLC Kenya, +254 714 637302, sosman@safaricom.co.ke
- MBARAK AHMED, Senior Manager M-Pesa Agent Management, +254 711 561 222, mmohamed@safaricom.co.ke
- MRS. JACKLINE BITUTU, Head of Personal, Banking CFC Stanbic Bank, +254 722 310 185, bttwan@gmail.com
- MR. GEORGE MBUGUA, CEOI, Leads Training and Consulting Firm, +254 721 826 883, george@leadstraining@co.ke
- MR. BEN IRERI, Regional Sales Manager, YU Mobile - Essar Telcom / Speed Capital, +254 722 767656, bireri@gmail.com
Timeline
COMMERCIAL MANAGER
TRICOM TECHNOLOGIES LTD
01.2022 - Current
SALES OPERATIONS MANAGER
SAPPHIRE LIMITED
06.2019 - 12.2021
AREA SALES MANAGER
SAFARICOM PLC
12.2013 - 06.2018
SALES ADMINISTRATOR
CFC STANBIC BANK LIMITED
08.2013 - 12.2013
TERRITORY SALES MANAGER
YU MOBILE(ESSAR TELECOM)
03.2009 - 07.2013
BRAND MARKETING MANAGER
LEADS TRAINING AND CONSULTING FIRM
06.2006 - 10.2009
BACHELOR OF COMMERCE -
Kenyatta University
HIGH SCHOOL -
St. Peter's Nzambani High School
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