James Ouma

• Developed and implemented business growth strategies focused on portfolio expansion and branch network growth, with full P&L responsibility.
• Oversaw Finance, Business Development, Operations, HR, Supply Chain, Marketing, Legal, IT, and Compliance functions.
• Managed a team of 100+ personnel, fostering a culture of continuous improvement and market knowledge enhancement.
• Maintained strong stakeholder relationships and ensured alignment with Board policy decisions.
• Liaised with regulatory authorities and participated in the Executive Committee.

Achievements:

• Delivered over 300% annual business growth through targeted client recruitment and retention, alongside improvements in business processes and customer experience.
• Executed client selection, product design, and quality management initiatives, enhancing operational efficiency.
• Adhered to strict timelines and budgets, resulting in increased client satisfaction and retention.
• Organized quarterly client engagement forums, exhibitions, CSR activities, and product launches.
• Ensured corporate governance and regulatory compliance in alignment with relevant laws.

• Developed and implemented business growth strategies focused on portfolio expansion and branch network growth, with full P&L responsibility.
• Oversaw Finance, Business Development, Operations, HR, Supply Chain, Marketing, Legal, IT, and Compliance functions.
• Managed a team of 100+ personnel, fostering a culture of continuous improvement and market knowledge enhancement.
• Maintained strong stakeholder relationships and ensured alignment with Board policy decisions.
• Liaised with regulatory authorities and participated in the Executive Committee.

Achievements:

• Delivered over 300% annual business growth through targeted client recruitment and retention, alongside improvements in business processes and customer experience.
• Executed client selection, product design, and quality management initiatives, enhancing operational efficiency.
• Adhered to strict timelines and budgets, resulting in increased client satisfaction and retention.
• Organized quarterly client engagement forums, exhibitions, CSR activities, and product launches.
• Ensured corporate governance and regulatory compliance in alignment with relevant laws.

• Aligned Nestlé’s strategic direction for Beverages and Food with East African markets, ensuring consistent implementation in Kenya, Uganda, Tanzania, and Ethiopia.
• Set and exceeded sales targets across strategic categories, driving growth and market share.
• Launched new portfolios of branded beverages and food products, enhancing channel and customer development.
• Managed branding initiatives for products and services in Out-Of-Home channels.
• Provided training and development for internal sales teams to optimize performance.
• Developed and implemented comprehensive commercial and annual business plans aligned with activity and budget timelines.

Achievements:

• Achieved over 40% business growth by streamlining distribution operations and enhancing channel development.
• Organized successful trade shows, exhibitions, and award programs for partners and clients.
• Consistently met sales targets and successfully launched branded beverages and food products.
• Maintained budgeted P&L control, ensuring profitability across all channels and categories.
• Aligned Total Trade Spend and Product Fixed Marketing Expense with category priorities for optimized resource allocation.

• Managed distributor operations to achieve sales revenue, subscriber acquisition, and market share targets.
• Oversaw customer retention strategies, POS visibility, retail product availability, and distributor profitability.
• Enhanced network quality and coverage through strategic planning.
• Directed regional budget and led sales team, including Sales Managers, Sales Executives, Trade Marketing Executives, Trade Developers, and Customer Care staff.

Achievements:

• Increased retail product availability to over 80% by improving distribution operations.
• Achieved over 100% growth in sales revenue through optimized channel performance.
• Successfully launched Mobile Money services with superior execution, enhancing customer engagement and market penetration.

• Implemented effective distribution strategies to achieve sales volume, revenue, and customer acquisition/retention targets.
• Managed dealer network relationships and enterprise/key account interactions.
• Identified, recruited, and trained dealers, establishing robust business processes and support systems.
• Ensured compliance with merchandising and visibility standards across the dealer network.
• Coordinated market surveys and intelligence to inform strategic decisions.
• Planned and executed sales promotion programs within regional budgets while leading a team of Sales Representatives, Trade Development Representatives, and Distributor Sales Agents.

Achievements:

• Reduced customer lead times from 1 week to 1 day by implementing an inventory management system and enhancing dealer-logistics partnerships.
• Negotiated cash-flow enhancement for dealers, optimizing product availability and significantly boosting sales revenue.
• Executed a dealer reward program that resulted in over 50% revenue growth.
• Increased retail product availability from below 20% to over 80%, reduced out-of-stock rates from 30% to below 5%, and raised territory value share from 22% to over 65% within a year.
• Expanded territory dealer outlet coverage from 5 to 50 within one year.
• Grew regional market share from 31% to over 80% within one year.
• Successfully launched innovative M-Pesa services in Western, Nyanza, and North Rift Regions.

• Achieved territory sales volume and revenue targets through strategic planning and execution.
• Managed and developed distribution network by recruiting, training, and overseeing distributor sales teams.
• Delivered exceptional customer service and executed comprehensive distributor business planning.
• Implemented effective sales promotions, merchandising, displays, and point-of-sale placements.

Achievements:

• Drove 126%+ business growth by recruiting and training new distributors and streamlining distribution operations.
• Executed best-in-class merchandising and in-store displays in alignment with company standards.
• Maintained accurate retail customer classification data and market intelligence for strategic decision-making.