JACQUELINE MUTHEU
Nairobi
Summary
Marketing and project management expert skilled in cross-functional team coordination and complex timeline management. Proven track record of delivering exceptional results through strategic roadmaps that align organizational and client objectives. Strong leadership and communication abilities enhance customer satisfaction and drive measurable outcomes. Expertise in resolving product issues and increasing productivity through detailed task analysis.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Part Time Lecturer
THE COOPERATIVE UNIVERSITY OF KENYA
Nairobi
03.2017 - Current
- Planned and scheduled lectures, supervised research projects, and mentored students throughout course duration.
- Evaluated student performance through comprehensive assessments aligned with university guidelines and standards.
- Achieved a 4.79 out of 5 teaching evaluation rating, demonstrating strong engagement and content delivery.
- Coordinated team efforts to establish Marketing Club, boosting student networking and increasing course satisfaction by 25% from over 300 surveys.
- Prepared academic proposals for funding at least three research projects managed by the department.
- Conducted impact assessments and ongoing research for all academic programs annually.
- Participated in training program for cooperatives under university initiatives.
Trainer/Lecturer
AFRICA NAZARENE UNIVERSITY (ANU)- Kenya
09.2016 - 04.2021
- Developed course content and an assessment tool to evaluate student performance while ensuring quality standards.
- Coordinated guest speaker events, increasing student participation in networking events and conferences by 60%.
- Contributed to development of digital marketing curriculum in response to evolving industry standards with Google Kenya.
- Collaborated with student body department to create mentorship programs, achieving 25% job placement success for students.
Lead Research consultant-Director
Insight Research Solutions
Nairobi
01.2015 - 01.2021
- Conducted in-depth research to align project objectives with client needs.
- Analyzed data trends, delivering actionable insights for strategic decisions.
- Collaborated with cross-functional teams to produce comprehensive research reports.
- Designed surveys and questionnaires to collect relevant information from target audiences.
- Documented detailed results from qualitative and quantitative studies, including statistical models.
- Coordinated multiple projects, ensuring alignment with organizational goals.
- Managed teams effectively, optimizing performance and output.
- Oversaw budgeting and monitoring processes to maintain financial discipline.
Lead Project Coordinator
GFK VEREIN and MARKET & SOCIAL RESEARCH ASSOCIATION (MSRA)
04.2013 - 02.2015
- Managed implementation of GFK Verein accreditation program in Kenya, developing self-sustainable plan.
- Communicated project content and progress to local and international stakeholders.
- Supported MSRA secretariat in executing growth strategy for program.
- Achieved 80% compliance with strategy adoption by member agencies.
- Received 90% positive feedback from QA team on improved data quality standards.
- Facilitated stakeholder collaboration, overcoming communication challenges, achieving 80% engagement.
- Accelerated project timelines by 95% through effective stakeholder management.
- Enhanced employee morale, achieving 95% confidence among data enumerators following satisfaction survey.
Marketing Manager
CROP NUTRITION LAB SERVICES
02.2010 - 03.2013
- Planning and attending agricultural fares across the country to build awareness on the different products/services the company offers to farmers, for both large- and small-scale farmers.
- Established a CRM system that adopted mobile phone application to track farmer's feedback on different areas of farming.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Identified customer retention challenges, refined product positioning, boosting rates by 15% in 8 months.
- Addressed low product awareness by implementing targeted B2B marketing strategies, resulting in a 35% increase in client engagement.
- Analyzed client engagement challenges, refining strategies that boosted client retention by 80%.
Marketing Executive
Villa Care Kenya Ltd
Nairobi
03.2007 - 10.2010
- Conducted market trend analysis to identify product positioning and growth opportunities.
- Assisted in creation of marketing materials that adhered to brand guidelines.
- Converted customer leads into sales through effective engagement strategies.
- Generated weekly reports on key performance indicators for marketing initiatives.
Education
PHD - Strategic Management
The Cooperative University of Kenya
Nairobi09.2025
MSc - Market Research
University of Nairobi
Nairobi12.2014
Bachelor of Commerce - Marketing
University of Nairobi
Nairobi12.2012
Diploma - Broadcast and Journalism
ICM
Nairobi11.2007
Skills
- Program and project management
- Stakeholder engagement
- Training and capacity building
- Communication skills
- Strategic roadmap development
- Client communication
- Team leadership
- Monitoring and evaluation
- Curriculum development
- Market research
- Project management
- Communication strategies
Websites
Certification
- Digital Marketing Certificate - Google
- Google Project Management Professional Certificate - Coursera
- Project Management Foundations - LinkedIn Learning (Foundations, Ethics, Scheduling, Communications, Budgets, Teams)
- Agile Project Management Certifications - Coursera
- Cert Prep: PMI Agile Certified Practitioner (PMI-ACP) - LinkedIn Learning
References
Upon Request
Timeline
Part Time Lecturer
THE COOPERATIVE UNIVERSITY OF KENYA
03.2017 - Current
Trainer/Lecturer
AFRICA NAZARENE UNIVERSITY (ANU)- Kenya
09.2016 - 04.2021
Lead Research consultant-Director
Insight Research Solutions
01.2015 - 01.2021
Lead Project Coordinator
GFK VEREIN and MARKET & SOCIAL RESEARCH ASSOCIATION (MSRA)
04.2013 - 02.2015
Marketing Manager
CROP NUTRITION LAB SERVICES
02.2010 - 03.2013
Marketing Executive
Villa Care Kenya Ltd
03.2007 - 10.2010
PHD - Strategic Management
The Cooperative University of Kenya
MSc - Market Research
University of Nairobi
Bachelor of Commerce - Marketing
University of Nairobi
Diploma - Broadcast and Journalism
ICM
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