JACKSON ORWA
Commercial Leader
Nairobi,30
Summary
Goal-oriented Commercial Leader with over 14 years of solid track record of high performance. I can exceed sales goals by connecting with decision-makers and transferring sales management tactics to sales staff. I also have a proven ability to improve operations, impact business growth and maximize profits through contributions to financial management, cost reductions, and productivity improvements. Adept in providing leadership and direction in continuously sustainably improving business performance and developing strategy, approach, content, and structure. Possesses excellent interpersonal skills and is capable of resolving multiple and complex issues coupled with motivating junior subordinates to peak performance.
Overview
16
16
years of professional experience
1
1
Language
Work History
Head of Commercial
Power Governors Limited
Nairobi
05.2025 - Current
- Driving revenue growth and increasing market share in East Africa
- Developing pricing strategies
- Cultivating long-term client relationships to enhance customer retention
- Optimizing commercial operations and improving team performance
- Managing risks, Strategic partnership, and overseeing contract management
- Promoting innovation through data analysis and market insights
- Fostering a high-performing team and formulating commercial strategies that effectively support business objectives while providing substantial value to our customers.
- Negotiating contracts and product prices by collaborating with vendors and developers.
Head of Mobile Phone Financing
Platinum Credit Limited
09.2023 - 06.2025
- Providing operational management to the easy phone teams to ensure that processes are adhered to,design and entrenching process where they are missing.
- Setting sales goals and developing sales strategies for the team
- Setting up mechanisms that will ensure growth in sales for the product
- Ensuring continuous onboarding of phone partners within operating branches.
- Creating buy-in for the product vision both internally and with key external partners
- Developing and preparing models to support analysis of new and existing loan applications
- Management of staff gaps by reviewing the recruitment and retention systems
- Keeping management fully informed of any material consideration affecting the loan portfolio and ensure that credits adhere to credit policy guidelines.
- Study current and future easy phone market trends including competitors analysis
- Developing an effective and robust marketing plan with the easy phone marketing team
Commercial Manager
Autochek Africa
10.2022 - 09.2023
- Achieve GMV, profit & other defined key KPI objectives and contribute towards planning, implementation, and reviewing of the overall Autocheck business strategy
- Design and execute go-to-market and scaling strategy of new products and services
- Drive market & Regional expansion by developing business plans together with the Country Manager and SVP of East Africa
- Identify additional growth areas & drive growth initiatives
- Monitor market trend analysis and demand forecasting
- Deliver data-led strategic approaches to net revenue management
- Defining clear customer experience tactics & plans to better achieve desired customer retention in collaboration with the Global strategy, improve customer service and proactively manage continuous feedback
- Continuously update customer segmentation leveraging global strategy output
- Monitor and maintain retention and customer loyalty programs to increase revenue and reduce churn.
Sales Manager
Automobile Association of Kenya
08.2019 - 10.2022
- Provide leadership to the Retail and corporate sales team in the development and implementation of the sales strategies for the Association including the subsidiary company - AA Insurance Brokerage and ensure optimal performance
- Prepare sales revenue budgets and forecasts for the business period
- Plan, develop, and execute sales strategies
- Carry out market analysis and intelligence to inform product development and execution of strategies
- Analyze sales statistics, market intelligence data, and trends to establish consumer requirements, define the market share against the competition, forecast projected business, and establish plans to secure new business for the Association
- Identify, exploit, and grow new markets for existing and new products to grow sales revenue
- Participate in stakeholder forums to build sustainable relationships for long-term business growth
- Manage, motivate, coach, mentor, monitor, appraise, and evaluate the Sales Administration team to develop a high-performance team that supports the Sales & marketing function
- Direct the implantation of all branch awareness campaigns, promotional activations, and events and represent the Association in various business forums and activities.
AG PR & Marketing Manager
Automobile Association of Kenya
03.2021 - 01.2022
- In charge of the general administration of the department
- Managing all marketing for the Organization and activities within the department
- Overall responsibility for brand management and corporate identity
- Undertake media monitoring to identify relevant topical issues and prepare appropriate responses in liaison with the management
- Developing strategies and tactics to boost the company's reputation and drive qualified traffic
- Deploying successful marketing campaigns from ideation to execution
- Develop PR campaigns and media relations strategies
- Manage and improve lead generation campaigns, measuring results
- Coordinating marketing campaigns with sales activities
- Prepare and distribute press releases
- Develop, edit and update promotional material and publications
- Seek opportunities for partnerships sponsorships and advertising and advise management accordingly
- Provide content for the Automobile Association of Kenya (AAK)'s internal and external communications and maintain a fully functional website
- Research and prepare articles and publications on AAK's accomplishments to enhance visibility
- Compile the annual calendar of events to enable members to plan accordingly
- Preparing for approval and managing the organization's marketing budget
- Take part in organizing all AAK's events and activities to ensure they are up to standard and the intended objective of the event is achieved
- Ensure that staff are kept informed of the happenings within AAK through various channels
- Monitor and report on the effectiveness of marketing communications
- Market Intelligence reports competitor activity, market surveys, etc)
- Supervise, mentor, coach, and develop direct reports.
Regional Sales Manager
Platinum credit ltd
07.2018 - 07.2019
- Providing leadership and regional coordination
- Ensuring branches are compliant and provide a conducive environment to work in
- Collaborating with senior executives to establish and execute a sales goal for the region
- Recruiting and managing a sales team to maximize sales revenue and meet or exceed corporate-set goals
- Forecasting annual, quarterly, and monthly sales goals
- Assisting sales personnel in their techniques
- Developing specific plans to ensure growth both long and short-term
- Educating sales team with presentations of strategies, seminars, and regular meetings
- Reviewing regional expenses and recommending improvements
- General administration of branches
- Handling human resource matters at the regional level.
Territory Sales Manager
Airtel Kenya
11.2015 - 06.2018
- Channel partner management
- Distributor sales representative management
- Sales executive management
- Business Development
- Recruit & Train DSRs on Airtel products & Offers
- Manage the BTS's functionality & use analyses to address the market potential
- Ensuring visibility of the company's products by running various branding activities
- Carrying out market storm/Market Impact Teams (MIT) and roadshows
- Collaborating with a channel partner to ensure achievement of monthly targets
- Ensuring availability of company products in the market
- Minimization of Out Of Stock (OOS) situations.
Customer Care Executive
African Retail Traders
10.2013 - 10.2015
- Maintain a customer care oriented operation
- Use of TABS software in tasking client issues and follow-ups
- Ensure all information to customers are handled professionally and per company standards
- Liaise with the technical department to ensure all raised issues are dealt with appropriately and professionally
- Increase the level of sales and business mix direct from individual clients
- Advise floor manager and operation manager of client feedback/comments relating to product content and pricing as well as companies performance
- Effectively employ sales skills to confirm profitable inquiries.
Trade Developer
Airtel Networks Kenya Ltd
02.2010 - 12.2013
- Managing and training distributor sales representatives
- Recruiting and training retailers on F.R.C(easy recharge) S.S.O (sim selling outlet) and K.Y.C(know your customer)
- Enhancing outlet growth by identifying and closing prospective outlets
- Preparing reports by collecting, analyzing, and summarizing information
- Define and execute sales strategies that support and contribute to the growth of new customers and outlets (issuing free kits).
Education
BACHELOR OF BUSINESS MANAGEMENT -
Moi University
2024
RETAIL MANAGEMENT - Diploma
Alison
2021
CERTIFICATE IN CREATIVITY & PROBLEM SOLVING SKILLS -
Metropolitan School of Business And Management, UK
2021
DIPLOMA: MANAGEMENT SKILLS FOR BUSINESS PROFESSIONALS -
Alison
2021
CERTIFICATE IN HIDDEN SECRETS OF SALES & MARKETING -
Alison
2021
HIGHER DIPLOMA: MARKETING MANAGEMENT -
Kenya Institute of Management
2016
CERTIFICATE IN BUSINESS MANAGEMENT -
Kenya Institute of Management
2015
Certificate - A Level Certificate
Midland High School
Kampala2009
Certificate - O Level Certificate
Midland Highschool
Kampala2007
Skills
Team training
Customer relationship management
Statistical forecasting
Key account management
Product management
Accomplishments
- Achieved 1 million USD monthly within four months by introducing a new dealer strategy and refocusing the team
- Championed the expansion strategy which helped the company in opening more than seven branches countrywide.
- Introduced below the marketing strategy that grew sales and contributed to the new branches breaking even.
- Introduced a new revenue channel for the association (E-commerce platform)
- Successfully grew sales in the coast region by 240% hence leading to open more branches in the region
- · Successfully recruited the sales team and increased manpower by 140%
- Successfully revived a dead region and stabilized sales
- Successfully grew the Ngong/Karen market share by 20% within three months.
- I negotiated and structured a highly lucrative alliance agreement with the wholesalers to buy modems from Airtel
- Converted low sales and declining performance into profit and growth by motivating and training retailers.
Timeline
Head of Commercial
Power Governors Limited
05.2025 - Current
Head of Mobile Phone Financing
Platinum Credit Limited
09.2023 - 06.2025
Commercial Manager
Autochek Africa
10.2022 - 09.2023
AG PR & Marketing Manager
Automobile Association of Kenya
03.2021 - 01.2022
Sales Manager
Automobile Association of Kenya
08.2019 - 10.2022
Regional Sales Manager
Platinum credit ltd
07.2018 - 07.2019
Territory Sales Manager
Airtel Kenya
11.2015 - 06.2018
Customer Care Executive
African Retail Traders
10.2013 - 10.2015
Trade Developer
Airtel Networks Kenya Ltd
02.2010 - 12.2013
RETAIL MANAGEMENT - Diploma
Alison
CERTIFICATE IN CREATIVITY & PROBLEM SOLVING SKILLS -
Metropolitan School of Business And Management, UK
DIPLOMA: MANAGEMENT SKILLS FOR BUSINESS PROFESSIONALS -
Alison
CERTIFICATE IN HIDDEN SECRETS OF SALES & MARKETING -
Alison
HIGHER DIPLOMA: MARKETING MANAGEMENT -
Kenya Institute of Management
CERTIFICATE IN BUSINESS MANAGEMENT -
Kenya Institute of Management
Certificate - A Level Certificate
Midland High School
Certificate - O Level Certificate
Midland Highschool
BACHELOR OF BUSINESS MANAGEMENT -
Moi University
References
Mrs. Bilha Njoki Muriithi
Country manager, Autochek Africa ltd,
+254727054234
Mrs. Grace Njanja
Account Manager, Comstor (EA) at Weston
+254717524761
Mr. Frank Samba
Acquisition Manager, Koko Networks ltd
+254745760430