Jackline Obiero
Communications Officer
Kisumu,Siaya
Summary
Innovative Photographer talented at experimenting with new approaches, techniques, software and lenses. Thrive under pressure and successful with creativity-focused artistic challenges. Excellent eye for light and composition.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Communications Officer
Matibabu Foundation Kenya
Siaya, Kenya
08.2022 - Current
- Developed and implemented communication strategies to ensure effective internal and external communications.
- Researched, wrote, edited and distributed press releases, media advisories, newsletters, speeches and other content for various audiences.
- Managed the development of marketing materials such as brochures, flyers, posters and digital content.
- Organized and coordinated press conferences, events and interviews.
- Maintained relationships with media contacts to promote visibility in print, broadcast and online outlets.
- Assisted in developing corporate social responsibility initiatives that aligned with brand messaging.
- Created a comprehensive database of media contacts for use by company personnel.
- Monitored industry trends to identify opportunities for increased public relations activities.
- Conducted research on current best practices in the area of corporate communications.
- Evaluated the effectiveness of existing communications programs and recommended improvements where necessary.
- Worked closely with senior executives to create presentations for internal stakeholders as well as external partners.
- Analysed data from surveys to develop reports that informed decision making processes within the organisation.
- Collaborated with colleagues across departments to ensure consistent messaging throughout all channels.
- Ensured the accuracy of content published through multiple platforms, including websites, blogs, and social media accounts.
- Provided support in creating content for annual reports or other publications related to organisational activities.
- Posted and updated content on the company's website and social media outlets.
- Responded to requests for information from the media or a designated spokesperson or information source.
- Partnered with creative teams to produce design concepts for campaigns that effectively communicated key messages.
Sales and Marketing Officer
Tecpros Media
Nairobi, Kenya
06.2021 - 07.2022
- Developed and implemented effective sales strategies to increase the customer base and profitability.
- Conducted market research to identify new opportunities for product development and promotion.
- Coordinated with marketing teams to create promotional materials, such as brochures, flyers, and advertisements.
- Analysed customer feedback data to identify areas of improvement for existing products or services.
- Created presentations for potential clients about company offerings and capabilities.
- Maintained accurate records of all sales activities, including contacts made, orders taken, and revenue generated.
- Provided technical advice to customers regarding the use of company products and services.
- Resolved customer complaints or inquiries promptly by providing appropriate solutions or alternatives within specified timelines.
- Identified potential upsell opportunities during customer interactions and promoted additional products and services accordingly.
- Collaborated with internal departments such as production, logistics and finance to ensure timely delivery of products and services to customers.
- Assisted in developing annual sales targets for each product line based on market analysis and forecasting techniques.
- Prepared monthly reports on sales performance results against targets set.
- Developed and implemented strategic marketing plans, sales plans, and forecasts to achieve corporate objectives for products and services.
- Evaluated leads were obtained through direct referrals, lead databases, and cold calling.
- Resolved customer complaints regarding sales and service.
- Enhanced sales volume through skilled support for both new and inactive customers.
- Supported sales team members to drive growth and development.
- Mentored and internally promoted successful company sales and account management staff into leadership positions to drive company growth.
- Coordinated Daily Field Reports (DFRs) and distributed to clients.
Assignment Editor
Africa24 Media
Nairobi, Kenya
04.2016 - 05.2021
- Reviewed incoming news stories for accuracy and relevance to the assignment desk.
- Provided daily coverage of news events in assigned regions.
- Coordinated with reporters, producers, and other staff members to ensure timely delivery of assignments.
- Edited scripts and broadcast materials for accuracy, clarity, and content.
- Scheduled interviews with sources related to current news stories.
- Maintained contact database of potential sources for story ideas and leads.
- Researched topics for upcoming newscasts, including background information on people, places, or events.
- Assisted in developing story ideas based on viewer input or feedback from the management team.
- Identified potential sources of video footage related to specific stories.
- Compiled research material into comprehensive reports for use by production teams.
- Managed logistics associated with remote broadcasts from field locations.
- Updated assignment desk calendar with relevant deadlines and due dates.
- Collaborated closely with anchors, reporters and photographers as needed.
- Prepared, rewrote, and edited copy to improve readability.
- Developed story or content ideas, considering reader or audience appeal.
- Supervised and coordinated the work of reporters and other editors.
- Edited digital images lightly or with advanced techniques to create desired effects.
- Negotiated contracts, royalties and payments for authors or freelancers.
Education
Associate of Arts - Diploma in Journalism And Mass Communication
Nairobi Aviation College
Nairobi, Kenya11-2016
Skills
- Translation Services
- Multicultural Communications
- Brand Messaging
- Web Content Management
- Internal Communications
- Photography
- Media Relations
- Marketing Communications
- Corporate Communications
- Problem-Solving
- Promotions and Advertising
- Customer Service
- Decision-Making
- Program Planning
- Teamwork and Collaboration
- Communication Strategy Development
- Interpersonal Skills
- Active Listening
- Crisis Communications
- Event Coordination
- Social Media Monitoring
- Digital Communications
- Time management abilities
Accomplishments
- Employee of the Year while working at Africa24 Media.
Certification
- Certificate of completion in Journalism and Mass Communication.
Languages
English
First Language
Swahili
Proficient (C2)
C2
References
References available upon request.
Timeline
Communications Officer
Matibabu Foundation Kenya
08.2022 - Current
Sales and Marketing Officer
Tecpros Media
06.2021 - 07.2022
Assignment Editor
Africa24 Media
04.2016 - 05.2021
Associate of Arts - Diploma in Journalism And Mass Communication
Nairobi Aviation College
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