IVY WANJIRU MUGO

Zola Afrique Creations are a leading custom gift and fashion shop.

My roles cut across:

• Managing and monitoring clients’ social media strategy to increase brand awareness.
• Being on top of latest social media trends.
• Improving marketing efforts and increasing sales. Improved our valentines products sales for the year 2021 by 20% which led to a 28% increase in annual revenue.
• Planning and executing social media strategies.
• Through creating innovative content Zola Afrique Creation's Instagram account grew from 3,000 followers to 12,000 followers in the span of 5 months.
• Monitor SEO and user engagement and suggest content optimization.
• Stay up to date with latest social media best practices and technologies.
• Use social media marketing tools such as Buffer and Sprout Social.
• Using Canva application to create posters.
• Planning and executing social media strategies.
• Analyzing customer expectations according to past social media activities.
• Engaging with customers on different channels.

xFusion is a customer service agency that provides 24/7 customer and technical support for startup entrepreneurs.

Generally, I helped xFusion co-founder in running the company's podcast. My roles were as follows:

• List Building

I went through list of companies from various sources like LinkedIn, Crunch base, and Funded list to find relevant points of contact within these companies. Filtered over 200 companies per day.

• Outbound Messaging

My role cut through handcrafting the messages with the recipient in mind and oriented towards giving value. Sent 45 emails each day and got over 20 reverted emails by recipients.

Teenwise Media Limited is a marketing agency specializing in experiential, events, digital, and strategy for Generation Z and the millennial.

My roles included:

• Ensuring company's website is easily found by the target audience.
• Optimizing website structure and content for search engines (SEO) and/or use of paid online advertising (SEM) for traffic driving purposes.
• Developing, implementing, and managing marketing campaigns enhancing brand awareness in the digital space.
• Creative writing and editing magazine content
• Evaluating social media and web analytics and reports - what works and what doesn’t work for decision making.
• Uploading new articles on print and digital platforms and following up on uploads and posts done on digital assets such as social media pages and websites.
• Attending and participating in teams and client meetings.
• Creating cash requisitions for writers.

Worked on different assignments with different organizations as a Freelance Usher/Hostess under Nairobi Models Agency.

• Worked with Coca-Cola Company on event known as "Why the Future is Kenya" by bringing in guests to the event which presented opportunities to meet and interact with international affiliates as well as corporate heads in Kenyan industry.
• Worked with Kwese TV on creating awareness and selling their brand by using sports marketing as the main tactic. Over 800 people attended the sports event.
• Participated at a fundraiser dinner catered for by Four Points by Sheraton for Allan Kiprotich Chesang Community Empowerment Initiative as a hostess.
• Hostessing and bringing in clients to market at Ready Bar and Restaurant and Red Velvet Club. Increased sales by 10%.
• Ushering for Uber Company at event Africa Nouveau Festival, by acquiring information from Uber customers based on experiences they had on their trips. Collected over 200 good reviews.

TeenWise Media Limited is a marketing agency specializing in experiential, events, digital, and strategy for Gen Z and the millennial generation.

Managed a team of creatives on the campaign; HIV –STK (Self-Testing Kit) under Pk (Population Services) Kenya. My roles included:

• Organizing transportation/logistics for team members (influencers /creatives).
• Coordinating all labor needs needed by the team.
• Creating and delivering project instructions to the team.
• Supervising and monitoring team’s performance.
• Drafting monthly reports on the campaign.

YDX is a specialist youth and family marketing agency in researching analyzing, listening, sharing and engaging with the youth market in urban and rural areas.

• Through PS (Population Service) Kenya, YDX participated in a campaign called 'Kitu ni Kukachora' ( Make a Plan )project.
• 'Kitu ni Kukachora' campaign touched on areas of Health, Education, Economic Empowerment, and Social issues by addressing the needs of youths through responding to their interlinked needs.
• I worked with teams of five on ‘Kitu ni Kukachora’ campaign mostly targeting youths about making the right choices in life.
• Locking down high schools on ‘Kukachora Program’ that promoted abstinence and living healthy sexual lives via C-word.

Touch Models Kenya is a tough casting agency that is a full-service licensed agency representing models, actors, musicians, dancers, and kids.

• Was covered on AOP family medical health Insurance cover billboard advert.