Ivy Merab Njoki

Dynamic marketer with a proven track record at Devyani Food Industries Ltd, driving brand visibility through innovative digital marketing strategies. With experience in social media management and project management, I successfully collaborated with influencers as well as the larger marketing team, to enhance customer engagement and built emotional connections through compelling storytelling campaigns.

• Successfully planned and executed influencer marketing campaigns, resulting in increased follower engagement and brand loyalty.
• Created and scheduled content using Meta Business Suite, improving content consistency and audience reach.
• Researched and implemented trending hashtags and algorithms to optimize social media performance.

• Staying updated on digital marketing trends and emerging social media platforms.
• Exploring creative storytelling techniques to enhance brand narratives.
• Participating in workshops and online courses to expand marketing knowledge.

• Strategic Thinker: Analyzes organizational strengths, weaknesses, opportunities, and threats to develop effective marketing strategies.
• Focused & Results-Oriented: Prioritizes tasks to achieve goals efficiently before launching new initiatives.
• Persuasive Communicator: Uses logic, reason, and emotion to influence others and drive consensus.
• People-Centric: Builds strong relationships through excellent interpersonal skills and a collaborative approach.
• Open to Feedback: Actively seeks constructive criticism and uses it to improve performance and grow professionally.

Social media management (Instagram, TikTok, YouTube, Facebook), Influencer collaborations, Photography, Content scheduling, Creativity, Adaptability, Time management, Teamwork