Ivy Maina
Nairobi
Summary
Communications specialist with 5+ years of experience driving messaging and content strategy across finance, agriculture, sustainability, media, and health in East Africa. I’ve led campaigns and day-to-day comms for clients like NCBA, AGRA, Multichoice, AMS Properties, Kakuzi, Vodacom, Safaricom, and Crown Paints.
A key career highlight: leading digital content and executive messaging for the Africa Food Systems Forum in Rwanda and Vodacom’s Future Ready Summit in Tanzania.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Account Executive
Oxygène Marketing Communications Ltd.
Nairobi
03.2024 - Current
- Serve as lead account executive in strategic communication planning and execution for organizations working across agriculture, sustainability, health, and development sectors.
- Drive messaging and visibility strategies that support public engagement, stakeholder trust, and alignment with partner missions across East Africa.
- Manage internal and external communication deliverables, including briefing notes, press releases, digital content, and media coordination, ensuring consistency with brand voice and audience needs.
- Oversee content development for multi-stakeholder events and initiatives, contributing to audience awareness, donor visibility, and community-level impact.
- Support social media strategy, digital campaigns, and real-time engagement around events and environmental messaging, with a focus on proactive, audience-sensitive communication.
- Collaborate across teams and sectors to design messaging frameworks that align with global narratives around resilience, food systems, climate action, and public wellbeing.
Senior Account Executive
VillageFuse
Nairobi
04.2023 - 02.2024
- Managed communications strategies for clients in real estate and media, ensuring message clarity, brand consistency, and audience relevance across digital and print channels.
- Developed and executed content calendars, internal messaging, and media outreach materials that supported stakeholder engagement and public trust.
- Collaborated with influencers and digital publishers to extend campaign reach and promote positive social narratives
- Generated data-driven communication reports and recommendations, supporting transparency, adaptive planning, and improved campaign performance.
Social Media and Community Manager
Be Girl Inc
Nairobi
10.2021 - 11.2022
- Led digital communications efforts for a social impact organization focused on menstrual health and equity, translating health-related messaging into accessible content for regional audiences.
- Designed and scheduled multi-format content that supported public health advocacy, behavioral awareness, and product adoption.
- Supported UX and messaging strategy for the Be Girl Kenya website, enhancing the cultural sensitivity, SEO visibility, and educational impact of its content.
- Managed day-to-day community engagement, responding to user inquiries and coordinating audience feedback across social platforms.
- Provided regular insights and engagement reports to regional leadership to guide advocacy and outreach efforts.
Social Media and Influencer Manager
BeautyClick
Nairobi
10.2020 - 09.2021
- Planned and executed end-to-end social media strategies with a focus on user engagement, product storytelling, and campaign visibility.
- Partnered with influencers to deliver message-driven campaigns that aligned with brand tone and community engagement goals.
- Developed and implemented audience engagement plans tied to key awareness moments (e.g. Valentine's Day), increasing product visibility and online conversions.
- Supported content creation and campaign reporting across platforms, emphasizing data-led decision-making and brand resonance.
Ad Operations and Client Service
Mediapal
Nairobi
09.2019 - 09.2020
- Managed advertising operations for health, humanitarian, and commercial clients including UNHCR, Coca-Cola, and NCBA, with a focus on audience targeting, message placement, and impact reporting.
Played a key role in UNHCR’s Ramadan campaign, which reached over 7.8 million people, helping raise record levels of donations for displaced communities.
Produced internal summaries and media briefs that ensured campaign alignment, strategic pacing, and reporting accuracy across teams.
Supported stakeholder communication by documenting campaign objectives, delivery outcomes, and performance insights.
Intern
NEMA
Nanyuki
03.2018 - 07.2018
- Logged, tracked, and responded to environmental complaints from citizens, contributing to public awareness of environmental violations and compliance issues.
Participated in incident response assessments and community-based investigations on waste management, pollution, and plastic use violations.
Drafted internal memos and summaries following field inspections and site visits to support data-backed enforcement and reporting.
Contributed to environmental education campaigns and public awareness initiatives aimed at promoting compliance with national environmental guidelines.
Education
Bachelor of Arts - B.A in Anthropology
University of Nairobi
Nairobi12-2019
Skills
- Client & Account Management
- Traditional Digital Media Relations
- Campaign Planning & Execution
- Monitoring & Reporting (Reelforge Brandwatch)
- Writing & Content Development
- Event Communications
- Regional Communications strategy
- Content Calendar Management
Certification
- Fundamentals of Digital Marketing Certificate
- Strong Brand Social Express – 9 lesson accelerator for high-performance content & social strategy
Affiliations
- Photography
- Videography
Timeline
Senior Account Executive
Oxygène Marketing Communications Ltd.
03.2024 - Current
Senior Account Executive
VillageFuse
04.2023 - 02.2024
Social Media and Community Manager
Be Girl Inc
10.2021 - 11.2022
Social Media and Influencer Manager
BeautyClick
10.2020 - 09.2021
Ad Operations and Client Service
Mediapal
09.2019 - 09.2020
Intern
NEMA
03.2018 - 07.2018
Bachelor of Arts - B.A in Anthropology
University of Nairobi
Similar Profiles
ANTHONY KIETIANTHONY KIETI
Strategy Planner at Oxygène Marketing Communications LtdStrategy Planner at Oxygène Marketing Communications Ltd
Joy Watson JarrellJoy Watson Jarrell
Agency Production Manager at Broadbased Communications, Inc. A Marketing Communications, Web Design And Public Relations FirmAgency Production Manager at Broadbased Communications, Inc. A Marketing Communications, Web Design And Public Relations Firm
Ryan LynchRyan Lynch
Ford Enthusiasts Platform Manager at Campbell Marketing & CommunicationsFord Enthusiasts Platform Manager at Campbell Marketing & Communications
GODFREY KAMAU NG’ANG’AGODFREY KAMAU NG’ANG’A
Attachment at OCTAGON BUILDERS AND GENERAL SUPPLIERS LIMITEDAttachment at OCTAGON BUILDERS AND GENERAL SUPPLIERS LIMITED
Cocun Juma WycliffeCocun Juma Wycliffe
Product Manager at Intrepid East AfricaProduct Manager at Intrepid East Africa