Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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ISHMAEL NOO AKITCH

Sales And Distribution Management
Nakuru,Kenya

Summary

Performance-oriented Sales Leader offering exceptional record of achievement over 20 year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. Accomplished Sales Manager versed in customer acquisitions, territory development and lead generation. Proficient at taking on tough territories in challenging markets and achieving dramatic results.

Overview

20
20
years of professional experience
10
10
years of post-secondary education

Work History

Regional Sales Manager

SunCulture (K) Limited
01.2022 - 04.2022

Mission is to manufacture and commercialize life changing technologies that solve the daily life challenges faced by over 570 million farming households

Achievements:

  • Increased agent productivity by 4.2X within 3 months to make 70% of target
  • Improved customer acquisition by 3.8X within first 3 months of engagement
  • Achieved 100% new agent recruitment targets per Team lea

Responsibilities:

  • Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings
  • Understood and capitalized on industry trends to shape and enhance value-added solutions and strategies for new market developments
  • Developed sales strategy based on research of consumer buying trends and market conditions
  • Executed successful promotional events and trade shows
  • Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth
  • Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation

National Sales Manager

Azuri Technologies
06.2016 - 06.2021

Responsibilities;

  • Lead role in managing partnership with distributors and Business development
  • Tripled customer acquisition within first 3 months of engagement
  • Design and implement customer product utilization and credit management process to enhance revenue collection
  • Exceeded targets by building, directing and motivating high-performing sales team
  • Established and maintained budgets, quotas and regional territories for team members to drive consistent growth
  • Predicted shifts in regional and national marketplaces using current industry knowledge to stay ahead of competition
  • Directed effective hiring, orientation, training, development and retention of sales staff to maximize team performance
  • Developed and assigned monthly sales quotas to over 5 regional sales managers in Kenya
  • Drafted comprehensive sales plans and approved budget expenditures to meet project goals
  • Trained and developed exceptional sales leaders

Area Sales Manager

Golden Africa (K) Ltd
05.2015 - 06.2016
  • Ensure effective market penetration through listing and expansion of strong retail network
  • Recruit and leverage on seasoned distributors with strong infrastructure, communication and management systems
  • Protect and grow GAKL market share through distributors and entire route to market channel.
  • Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities
  • Established strong relationships with major accounts and key decision-makers to increase sales in designated territory
  • Formulated tactics and strategies to target new potential customers within prioritized markets
  • Grew businesses by adopting market expansion strategy to serve different customer needs
  • Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one
  • Collaborated with clients and distributors to create and promote new products
  • Prepared sales presentations for clients showing success and credibility of products

Regional Sales Manager

M-Kopa (K) Ltd
08.2013 - 05.2015
  • Attract and retain strong talent pool while providing strong leadership and management for 9 Service Centre Managers plus 90 Direct Sales Representatives and accountable for achieving overall regions target
  • Work collaboratively with functional management teams and other internal stakeholders to remove barriers that hamper sales
  • Rated as Gold performer.
  • Exceeded targets by building, directing and motivating high-performing sales team
  • Understood and capitalized on industry trends to shape and enhance value-added solutions and strategies for new market developments

Project Manager

Tipping Point, Kick Start International
11.2011 - 09.2012
  • Kick Start is an international NGO with a mission to Lift Millions of People out of poverty for ever through manufacturing and sales of micro- irrigation pumps

Responsibilities:

Head of Tipping Point Project (Uasin Gishu & Trans Nzoia) with a team of 22 Sales Representatives and 3 Project Assistants to accomplish 100% target rise

  • Worked with lead farmers (success cases) and established strategic demonstration sites to promote viral technology adoption through good word of mouth
  • Designed M&E tools specific to the project and had a key role in evaluation of project success focused on farming as a business
  • Initiated collaboration with key stake holders in government, farm input suppliers, micro finance institutions, NGOs and market linkage organizations to establish partnerships whose key value proposition is focused on wealth creation for farmers and expanded business opportunities for KickStart
  • Modified and directed project plans to meet organizational needs
  • Drove team success through shared vision and recognition of quality performance
  • Orchestrated projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders
  • Accelerated progress by continually reviewing performance, budgets and project timelines

Regional Sales Manager

Kick Start International
09.2005 - 10.2011
  • Responsible for recruitment, training, coaching and mentoring of Sales Representatives
  • Successfully worked with a team of 15 Sales Representatives and 2 team leaders to achieve over 76% sales growth in FY 2010/2011 which made my sales target to be doubled in FY 2011/2012

Retail Sales Representative

Shah Sojpar Samat and Brothers Ltd
09.2004 - 08.2005
  • Increased sales by offering advice on purchases and promoting additional products
  • Effectively located merchandise across various stores to address customer needs
  • Generated brand awareness and positive product impressions to increase sales
  • Managed promotional in-store signage and displays and re-stocked merchandise from returns or dressing rooms
  • Organized store merchandise racks and displays to promote and maintain visually appealing environments

Sales Representative

Promasidor (K) Ltd
06.2000 - 08.2004
  • Served as liaison for company, clients and referred prospects regarding inquiries, issues, order management, post-sales follow-up and customer relations
  • Surpassed sales objectives several consecutive years by cultivating productive client partnerships

Education

Post Graduate Diploma - Project Planning and Management

University of Nairobi
Kenya
01.2008 - 01.2009

Bachelor of Science - Agriculture

University of Nairobi
Kenya
01.1992 - 01.1997

Kenya Certificate of Secondary Education -

Kisumu Boys’ High School
Kisumu
01.1987 - 01.1991

Skills

    Product demonstrations

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Additional Information

  • Grew agent productivity by 4.2X within 3 months to make 70% of the target Improved customer acquisition by 3.8X within my first 3 months of engagement, hence achieving 44.7% of what Nyanza region achieved in the entire period of 2021. Built strong operational support systems across teams and capable of modelling business processes to shape pipeline management Established strong relationships with channel partners Responsible for building and execution of brand go to market strategy with an objective of creating a strong brand awareness through the company’s products and services, while leveraging on the existing retail infrastructure Consistent good performance track record Promoted to Project Manager position in Kickstart International owing to exceptional performance as a Regional Manager Exceptional and consistently rated as a Gold performer in Mkopa (K) Ltd Earned quarterly bonuses that were categorized at 100-110%, >110% to 120% and above 120% target achievement.

Timeline

Regional Sales Manager

SunCulture (K) Limited
01.2022 - 04.2022

National Sales Manager

Azuri Technologies
06.2016 - 06.2021

Area Sales Manager

Golden Africa (K) Ltd
05.2015 - 06.2016

Regional Sales Manager

M-Kopa (K) Ltd
08.2013 - 05.2015

Project Manager

Tipping Point, Kick Start International
11.2011 - 09.2012

Post Graduate Diploma - Project Planning and Management

University of Nairobi
01.2008 - 01.2009

Regional Sales Manager

Kick Start International
09.2005 - 10.2011

Retail Sales Representative

Shah Sojpar Samat and Brothers Ltd
09.2004 - 08.2005

Sales Representative

Promasidor (K) Ltd
06.2000 - 08.2004

Bachelor of Science - Agriculture

University of Nairobi
01.1992 - 01.1997

Kenya Certificate of Secondary Education -

Kisumu Boys’ High School
01.1987 - 01.1991
ISHMAEL NOO AKITCHSales And Distribution Management