Summary
Overview
Work History
Education
Skills
PERSONAL INFORMATION
References
Hobbies and Interests
Training
Timeline
Generic

IRENE NJERI MWANGI

Nairobi

Summary

To utilize my Knowledge, skills and experiences attained through study and practice of bachelor’s degree in Nursing (BSN) since 2006 and Masters in Business Administration (MBA) in strategic management and Marketing since 2013 to develop Sound business models that are target specific for the varied market segments across Healthcare Continuums in East Africa and ensuring the right product solutions are positioned to address the current suffering Healthcare systems. To collaborate with stakeholders both in national and county governments, Non-Governmental organizations and private sector in facilitating uptake of healthcare technologies in order to improve health outcomes. Using my Business Management skills to ensure alignment of distributors to Company objectives/sales targets through planning together, budget allocations and work plans that align and address the right objectives and thus harmonized implementation through go to market strategies. Through Creative thinking and Innovative problem solving, provide input to Life Care Support portfolio decisions that enhance Growth of the business through increase order generation rates of Orders and Sales generation. With Key focus on Product portfolio and Route to market that addresses access of care to targeted population and identification of right customer / distribution Channels in target markets Market. To inform Marketing Strategies with Innovative solutions that increase access and affordability to latest State of the Art Technologies in Medical Technologies and Devices Markets.

Overview

18
18
years of professional experience

Work History

Head of Department: Sales and Marketing

Megascope Healthcare (K) Ltd
09.2019 - 05.2024
  • Establishing business models that facilitate order intake and Sales generation across various Market Segments.
  • Generating/Developing budgets, preparing annual budget implementation plans, scheduling expenditures, and ensuring successful implementation of sales projects by sales team with support from Technical and Training teams.
  • Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals.
  • Maintain communication with the various stakeholders to forge strong strategic partnerships.
  • Managing Sales and Marketing Team: Recruiting, training, scheduling, coaching, and managing personnel to work within the department to meet sales and marketing human resource objectives.
  • Maintaining relationships with important clients by regular consultations and planning, understanding their needs, and anticipating new opportunities for collaboration.
  • Staying current in the industry by attending educational opportunities, conferences, and workshops, reading publications, and maintaining personal and professional networks.
  • Achievements:
  • Have been able to establish a sales team, by training and coaching them and generate leads, that led to orders and increased on regular sales.
  • I have been able to align additional business partners to complement product offerings to clients for market share growth e.g. County Governments, Medical Essential Drugs Supplies (MEDS), UN-HCR among Other

Business Development Manager

Unilever Kenya Ltd
07.2016 - 07.2019
  • Develop sales business unit budget and monitor its implementation including reporting for Profit and Loss.
  • Establishing strategic partnerships to ensure Channels of distribution are well establish for growth of business
  • Developing communication strategies and Associations that Help build Brand Salience
  • Drive Performance Management system for effectiveness and efficiency achieving departmental objective.
  • Facilitate Service agenda through coordination of service related enquiries.
  • Establishing complaint management system
  • Problem solving and change management: Developing and leading adoption of new innovations that inculcate customer relationship management culture in the team and an effective service management system.
  • Business case generation and proposals that generated interest in donors and successfully got funds assigned for implementation.
  • Achievements:
  • Developed distributor relationship through improved order- delivery cycle.
  • Grew market share by 25% through diversified channels of selling to various segments in the same geographical locations.
  • Managed team of channel managers and their aligned sales representatives for the three years and had growth in customer uptake of the products.
  • Managed to build the brand strongly to a point where enquiries of the products are stilled channeled to me despite exiting the business.

Sales and Special Projects Manager

01.2013 - 05.2016
  • Plans, organizes, Supervise, controls and coordinates the sales and marketing activities of medical products to achieve sales targets through sales personnel.
  • Responsible for obtaining profitable results through the sales team by developing the team through motivation, counselling, skills development and product knowledge development.
  • Manage the sales administration function, operational performance reporting, streamlining processes and systems wherever possible, and advising senior management on maximizing business relationships and creating an environment where customer service can flourish.
  • Responsible for managing the sales team, developing a business plan covering sales, revenue, and expense controls, meeting agreed targets, and promoting the organization's presence throughout the target market.
  • Lead in the development of the annual marketing plan, specifically advising on: realistic forecasts for each product and territory (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic costs of operating the sales force; and sales promotion programme plans.
  • Ensure that all sales representative activities are in accordance with the companies policy.
  • Responsible for the planning, recruitment, direction, organization and control of sales representatives to accomplish specific objectives.
  • Responsible for monitoring the performance of the sales team by establishing a system of reports and communications involving sales reports, cyclical sales meetings.
  • Plan and implement a specific appraisal system that describes the responsibilities and performance standards for each member of the sales team, set individual territory sales.
  • Personally observe the performance of Sales representatives in the field on a regular basis.
  • Provide high standards of ongoing training for the Sales representatives so that they possess sufficient medical and technical knowledge to present information on the company’s products in an accurate and balanced manner.
  • Achievements During this time:
  • Developed various business models and aligned the resources to enable implementation.
  • Grew sales department to handle multiple lines of products with product managers whom I facilitated in their recruited and coaching hence developed them to enable success full implementation.

Sales Manager (GE Healthcare Life care and Maternal Solutions-Clinical Devices)

Phillips Healthcare Technologies Ltd
01.2009 - 12.2012
  • Compiling lists of prospective client hospitals and organisations using directories and other sources and use them to plan work schedules.
  • Acquiring and updating knowledge of employers' and competitors' goods and services, and market conditions through scheduled appointments with healthcare practitioners and other decision makers in client organization.
  • Visiting regular and prospective client organisations to establish and act on selling opportunities hence maintain customer relations and meet customer needs on a timely manner.
  • Assessing customers' needs and advise on and explaining life care solutions suitable for them and develop sales strategies that enable the company to meet current and future needs of the client organisations, as well as achieve targeted revenue.
  • Monitoring customers' changing needs and competitor activity, and reporting these developments to sales management hence maintaining a close working relationship with a team of managers to attain timely response to customers’ needs.
  • Quoting required configurations of the equipment as per need of client and negotiating prices and credit terms to closing the sales and recording orders
  • Arranging delivery of goods, installation of equipment and the provision of services and ensure customer satisfaction is attained.
  • Effective product positioning based on different market segment based on good understanding of GE Life care solutions, thus increase marketability of goods and services and guide development of strategies to respond to client needs with the right products and solutions.
  • Pro-actively following up with clients to ensure satisfaction with goods and services purchased, and resolving any problems arising.
  • Preparing sales reports, maintaining and submitting records of business expenses incurred to facilitate budget management.
  • Achievements:
  • I was able to grow the patient monitoring, life support and maternal infant care range of GE healthcare in Kenya from Key private hospitals to also establish installation base within Government facilities National Hospitals through especially county Hospitals through KEMSA.
  • Made breakthrough installations of combined incubator and Phototherapy Units to Kenyatta National Hospital, Aga Khan University Hospital, Mater Hospital, and Gertrude’s Children Hospital among other private facilities.
  • On personal development: I pursued my MBA degree during this period and hence had the hands on experience of the knowledge I was acquiring, this has enabled my practice in Medical Sales and marketing to improve as I incorporated best Business management models learnt in class in to my daily work environment

Business and Technical Co-ordinator (Sales and Service)

Phillips Healthcare Technologies Ltd
10.2006 - 12.2008
  • Preparation and sending of direct quotations & product information to customers for range of products.
  • Preparations of tender documents and coordinating with other tender team members to ensure tender documents are submitted in time to the procuring entities.
  • Order placement with suppliers based on stock status and confirmed orders from customer to ensure supplies are made within delivery period agreed with customer.
  • Supply chain coordination including shipment follow up, goods arrival reports raising in time, Invoicing goods on time and dispatch of goods to customer on time.
  • Support Servicing of medical equipment through Preparation and sending of Service contracts to customers with medical equipment that are out of warranty. Co-ordinate with respective field Engineers to attend customer complains immediately upon receipt of customer call.
  • Support marketing of medical devices through telemarketing and market visits per week to major hospitals in Nairobi to create awareness in form of clinical application for clinical systems especially patient monitors, fetal monitors, baby incubators, infant warmers and phototherapy systems. This is also to enhance customer relationship with the company.
  • Coordinate the inter-departmental in functioning within the organisation to ensure synergy in effort geared towards achieving sales & service revenue targets/budgets.
  • Achievements:
  • Alignment of Sales and Marketing Department for Medical Equipment.
  • Coordination of Equipment Maintenance to achieve remarkable turnaround time of 24 hrs response time and also ensure >95% uptime of Equipment, by planning both labor and spare parts availability.

Education

Nursing Council of Kenya - NCK Registration ExamBSCN Internship

01.2025

International English Language Testing System - EILTS

British Council Kenya
Nairobi
01.2015

MBA - Strategic Management & Marketing

University of Nairobi
01.2013

Bachelor of Science - Nursing

University of Nairobi
01.2006

Kenya Certificate of Secondary Education - undefined

St. Brigid’s Girls High School
01.2000

Kenya Certificate of Primary Education - undefined

Mukuyu Primary School
01.1996

Skills

  • Good Communication Skill
  • Computer Skills : Advanced Microsoft Office user ( Ms Excel, Word, Access & PT)
  • Leadership Skills
  • Communication
  • Sales planning
  • Strategic planning skills
  • Customer relationship management
  • Sales Forecasting and Cost Based Budgeting Skills
  • Time management and Task Prioritization
  • Ability to coach and develop Team members
  • Adaptability
  • New products, cultures and working environments

PERSONAL INFORMATION

English (Fluent) – Speaking & writing
Swahili (Fluent) – Speaking & writing

References

Stephen, Mburu, Chief Executive Officer, Steve.mburu@phillipsafrica.com, +254 736823020, Philips Healthcare Technologies Ltd (Former GE Distributor in Kenya 2006-2016)

Hobbies and Interests

Travelling, Networking to create new friends and maintain older ones., Health innovations and current affairs

Training

  • Nursing Council of Kenya (1 Years BSC Nursing Internship in a Hospital based internship Centre )
  • Occupational Heath and Safety - Ministry Of Labour, Directorate of Occupational Health and Safety
  • First Aid Training – Kenya Resuscitation Council
  • Coaching and Peer Education – I Choose life and moir counselling agency

Timeline

Head of Department: Sales and Marketing

Megascope Healthcare (K) Ltd
09.2019 - 05.2024

Business Development Manager

Unilever Kenya Ltd
07.2016 - 07.2019

Sales and Special Projects Manager

01.2013 - 05.2016

Sales Manager (GE Healthcare Life care and Maternal Solutions-Clinical Devices)

Phillips Healthcare Technologies Ltd
01.2009 - 12.2012

Business and Technical Co-ordinator (Sales and Service)

Phillips Healthcare Technologies Ltd
10.2006 - 12.2008

MBA - Strategic Management & Marketing

University of Nairobi

Bachelor of Science - Nursing

University of Nairobi

Kenya Certificate of Secondary Education - undefined

St. Brigid’s Girls High School

Kenya Certificate of Primary Education - undefined

Mukuyu Primary School

Nursing Council of Kenya - NCK Registration ExamBSCN Internship

International English Language Testing System - EILTS

British Council Kenya

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IRENE NJERI MWANGI