Imeru Wambui Waithira
Digital Marketer
Nairobi,Kenya
Summary
Results-driven Digital Marketing Specialist with 3+ years of experience creating high-impact content, managing social media campaigns, and executing data-driven marketing strategies. Proven ability to drive engagement, brand awareness, and conversion through SEO, social media, and omnichannel strategies. Proficient in a range of tools including Meta Business Suite, Google Analytics, and Wix. Passionate about storytelling, African narratives, and innovation in the digital space.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
5
5
Certifications
2
2
Languages
Work History
Content Writer
Yogu Pay & Telvoip
Nairobi, Nairobi Province
01.2025 - Current
- Developed and published SEO-friendly blog content on WordPress to improve website visibility and engagement.
- Conducted in-depth keyword research and crafted SEO-optimized blog topics aligned with user intent.
- Collaborated with internal teams to maintain brand tone, messaging, and style consistency across all content.
- Monitored and analyzed blog performance using Google Analytics, making data-driven adjustments to enhance reach and engagement.
- Researched competitors, fintech trends, and industry news to ensure content relevance and authority.
- Worked cross-functionally with designers and marketers to align content strategy with broader campaign goals.
Freelance Blogger
Silverback Africa Excursions
05.2025 - 06.2025
- Created engaging, tourism-focused blog content highlighting unique Rwandan travel experiences.
- Developed and managed a monthly content calendar aligned with marketing goals and seasonal travel trends.
- Utilized internal linking strategies and visual storytelling to enhance SEO performance and audience engagement
UX/Web Designer (Freelance)
Motisha Online Marketing Agency
Nairobi, Nairobi Province
06.2022 - 05.2025
- Designed and developed 7 websites for businesses and educational institutions using Wix Web Builder.
- Optimized all websites for mobile responsiveness to enhance user experience across devices.
- Created intuitive site layouts and navigation structures to improve usability and engagement.
- Integrated websites with relevant social media platforms to boost online visibility and audience interaction.
Content Creation Consultant
African Stream
06.2023 - 09.2024
- Produced a range of digital content including reels, posts, and storytelling segments for social media platforms.
- Scripted and edited stories, ensuring narrative clarity and brand alignment.
- Coordinated with contributors, guests, and creatives to ensure timely production and high-quality content delivery.
- Implemented audience engagement strategies, resulting in increased views, shares, and follower growth.
- Managed production workflows from pre-production planning to post-production
- Utilized tools such as Canva, Slack, Asana and social media scheduling platforms to streamline content production.
Operations & Marketing Associate
Instyle Shoes BBS
10.2023 - 02.2024
- Designed omnichannel marketing campaigns.
- Led product photoshoots and content creation.
- Executed offline marketing campaigns for brand awareness.
Digital Marketing Executive
Motisha Online Marketing Agency
02.2021 - 09.2022
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Leveraged MailChimp and AWeber to implement email campaigns and monitor performance.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Devised content strategy to effectively engage target audiences.
Education
Bachelor of Arts - Psychology, Criminal Justice
United States International University–Africa
Nairobi, 30 01.2010 - 01.2013
High School Diploma - Cambridge IGCSE
St. Nicholas High School
Nairobi, 30 01.2007 - 01.2009
Skills
- Social Media Strategy
- Social Media Management
- Digital Marketing Specialist
- Content Strategy
- Content Creation
- Blog Strategy
- SEO
- Website Design
Certification
Digital Marketing, Google Digital Garage, 2020
Tools And Technologies
- Canva
- CapCut
- Meta Business Suite
- Google Business Suite
- Mailchimp & Aweber
- Google Analytics & Search Console
- Asana & Slack
- Wix & Wordpress
Timeline
Freelance Blogger
Silverback Africa Excursions
05.2025 - 06.2025
Content Writer
Yogu Pay & Telvoip
01.2025 - Current
Operations & Marketing Associate
Instyle Shoes BBS
10.2023 - 02.2024
Content Creation Consultant
African Stream
06.2023 - 09.2024
UX/Web Designer (Freelance)
Motisha Online Marketing Agency
06.2022 - 05.2025
Digital Marketing Executive
Motisha Online Marketing Agency
02.2021 - 09.2022
Bachelor of Arts - Psychology, Criminal Justice
United States International University–Africa
01.2010 - 01.2013
High School Diploma - Cambridge IGCSE
St. Nicholas High School
01.2007 - 01.2009
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