Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Certification
References
Languages
Timeline
Generic

IAN DUNCAN OUMA

Summary

Dynamic and results-driven Commercial Leader with six years of proven success in sales, specializing in channel distribution, business development, revenue growth, and strategic planning. Renowned for consistently exceeding sales targets and driving market expansion across the FMCG, transport and logistics, and automotive industries. Expertise includes sales, market analysis, strategic planning, distribution, opportunity identification, product development, and cultivating lucrative partnerships. Adept at managing cross-functional teams while enhancing marketing growth through innovative solutions and informed market analysis; poised to leverage strategic planning and a collaborative approach in a lubricants sales role in Mombasa to drive exceptional business performance.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Corporate Customer Service Executive

Auto Xpress Ltd
01.2024 - Current
  • Company Overview: AutoXpress is a prominent retailer and distributor of automotive products and services in Africa, supported by a well-established network of over 80 branches in Kenya, Tanzania, Uganda, and Zambia. The company provides diverse products and services, such as tires, batteries, lubricants, brakes, oil service, shock absorbers, wheel alignment, and wheel balancing. Distribution of tire brands Dunlop, BF Goodrich, Firestone, Pirelli, CEAT, Sailen, Nexen, and Goodrich for both4-wheeler, 2-wheeler & 3-wheeler.
  • Strategically engaged with over 8 existing distributors, managed key accounts, and added over 32 new corporate clients and distributors nationwide, fostering enduring relationships and maximizing profitability through a customer-centric approach, resulting in a 15% increase in client retention and a 20% rise in profit margins within the first 8 months surpassing the previous 2 years.
  • Developed and executed localized marketing campaigns that increased customer footfall by 20%. Actively hunt for new B2B customers, resulting in a 25% growth in corporate accounts.
  • Maximizing route effectiveness and efficiency through trade coverage and frequent outlet visits, facilitating agile decision-making and strategic alignment, resulting in a 30% reduction in customer complaints-related issues and enabling swift adaptation to evolving business landscapes.
  • Conducted comprehensive market research to identify emerging opportunities and threats, presented findings in management meetings, partnerships, and negotiations, safeguarded business continuity, and positioned AutoXpress Kenya as an industry leader in Nationwide regions.
  • Led multifaceted projects, collaborating with cross-functional teams on pricing strategies, competitor analysis, and promotional campaigns, achieving a 25% increase in market share within four months by surpassing targeted goals and solidifying Auto Xpress Kenya's competitive position in the marketplace.
  • Oversaw debt management, including weekly updates and daily activities such as invoicing, and availability of records, key account oversight, and monitoring of customer account limits to prevent bad debts, ensuring effective debt management and timely payment follow-ups.
  • Maintained open communication channels across the region, ensuring alignment with head office directives. Presented organized feedback and performance reports to senior management.
  • Orchestrated project TOTAL HI-PERF activation coast region converting over 60 outlets in the coast region realizing a growth of gross profit from 400,000 to 1.2 million monthly.

Chief Operations Manager

Distriworld (E.A) Limited
09.2021 - 11.2023
  • Company Overview: Distriworld (E.A) Limited operates as a reseller of Car & General products, lubricants, and distributor of FMCG goods.
  • Orchestrated a cross-functional initiative resulting in an increase in market share within the Kenyan market, positioning Distriworld (E.A) Limited as a formidable competitor automotive industry in the coast region, while concurrently enhancing brand visibility and customer engagement.
  • Formulated and executed dynamic finance strategies resulting in a noteworthy reduction in operational costs, concurrently optimizing budget allocation and enhancing resource efficiency, thereby reinforcing Distriworld (E.A) Limited's financial stability and competitiveness in the tire industry in Kenya.
  • Developed and maintained long-term relationships with major tire dealers, securing high-value contracts and expanding business networks.
  • Assisted HR audits, managed recruitment, and training, maintained open communication channels with staff, and supported branch operations, including inventory management, staffing, and financial reporting. Conducted training sessions to improve team performance.
  • Led cross-functional teams to ensure seamless operations, aligning sales and marketing efforts with business objectives.
  • Enhance customer experience by collecting and acting on feedback, improving NPS scores, and ensuring superior service across all branches in Nairobi & Mombasa Branches.

Assistant Business Development Officer

Distriworld (E.A) Limited
09.2019 - 08.2021
  • Cultivated and maintained strategic alliances with over 50 industry stakeholders and key clients, leading to an increase in distribution coverage and fostering collaborative partnerships that drove business growth and sustainability, underscoring adept stakeholder management and relationship-building skills crucial for driving organizational success.
  • Elevated route-to-consumer (RTC) efficiency, positioning RTC as a key competitive differentiator, and expanding distribution channels to include over 100 small retailers within the region, showcasing prowess in operational optimization and market penetration strategies.
  • Led a swift and impactful business transformation initiative to adapt to shifting market dynamics, leading to a 15% increase in market share within six months, demonstrating agility and strategic foresight in navigating market uncertainties to drive competitive advantage.
  • Coached the sales team of distributors to enhance their effectiveness through team development and sales training, leading to an 18% increase in performance and business turnover rate.

Education

Bachelor of Commerce - Finance

Kenyatta University

Digital marketing

Corporate Staffing
08.2025

Skills

  • Sales and Marketing Strategy Development: Demonstrated ability to formulate effective sales and marketing strategies based on market analysis, competitor research, and business objectives
  • Analytical and Strategic Thinking: Ability to analyze complex data, identify trends, make data-driven decisions, develop and implement strategic plans aligned with company goals, and solve problems to optimize branch performance
  • Tire Industry Expertise: In-depth knowledge of tire products, market trends, and competitor offerings, allowing for the identification of opportunities and gaps in both local and international markets
  • Channel Expansion: Proven track record in expanding sales channels, including partner development, distributor networks, and online marketplaces, to increase market reach and revenue
  • Market Research and Trend Analysis: Experience in conducting market research, analyzing industry trends, and translating insights into actionable strategies to stay ahead of the competition
  • Organizational Efficiency: Ability to prioritize tasks, manage multiple branches, and effectively plan branch visits, audits, and strategies
  • Stakeholder Collaboration: Ability to collaborate with multiple stakeholders, such as cross-functional teams, senior management, and external partners, to align with business priorities and ensure successful execution
  • Conflict resolution and contract negotiation: managed and resolved conflicts between stakeholders, clients, and team members using active listening and problem-solving skills, facilitated contract negotiations to reach mutually beneficial agreements, ensuring smooth operations and positive relationships
  • Strategic Alliances: Experience in establishing strategic partnerships and alliances with other organizations to drive joint marketing initiatives, expand market reach, and enhance brand positioning
  • Performance Monitoring: Supervised and evaluated the performance of all branch employees, ensuring high productivity and adherence to company standards
  • Business Development: Ability to identify and pursue business development opportunities, including market expansion, customer acquisition, and strategic acquisitions or partnerships, to support long-term growth and profitability
  • Organizational Leadership: A results-driven leader, passionate about developing and growing teams to deliver results while realizing personal growth
  • Effective Communication and Stakeholder Influence: Proficiency in clear and effective communication, data presentation, and comprehensive report writing to provide valuable insights and recommendations
  • ICT Competencies: Good command of navigating Microsoft Office suite: excellent knowledge of MS Word, CRM, SAP Microsoft Outlook, Excel, PowerPoint, Databases, Spreadsheets, and the Internet
  • Team collaboration
  • Customer engagement
  • Customer relationship management
  • Complaint handling
  • Client engagement

Accomplishments

  • Client and Distributor Expansion: Successfully engaged with 25 existing distributors and added 32 new corporate clients, resulting in a 15% increase in client retention and a 10% boost in profit margins.
  • Revenue Growth Programs: Implemented Net Revenue Programs, optimizing pricing and cross-selling, and surpassing quarterly revenue targets.
  • Market Share Growth: Led initiatives that increased market share and brand visibility, positioning the company as a strong competitor in the Coast region.
  • Cost Reduction and Efficiency: Formulated finance strategies that reduced operational costs, optimized budget allocation, and improved resource efficiency.
  • Strategic Alliances and Distribution: Cultivated strategic alliances and expanded distribution channels, enhancing route-to-consumer efficiency and market penetration.
  • Team Development and Leadership: Coached sales teams, resulting in an 18% performance increase, and fostering a supportive work environment through effective leadership and team-building skills.
  • Elevated the Annual Operating Plan (AOP) process by incorporating comprehensive project valuations and timelines, resulting in more accurate business planning.

Certification

Certificate in Leadership & Mentorship - Kenyatta University

References

Available Upon Request

Languages

English
Full Professional
Swahili
Native or Bilingual
Chinese (Mandarin)
Elementary

Timeline

Corporate Customer Service Executive

Auto Xpress Ltd
01.2024 - Current

Chief Operations Manager

Distriworld (E.A) Limited
09.2021 - 11.2023

Assistant Business Development Officer

Distriworld (E.A) Limited
09.2019 - 08.2021

Digital marketing

Corporate Staffing

Bachelor of Commerce - Finance

Kenyatta University

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IAN DUNCAN OUMA