Hidaya Marua
Digital Marketing and Channel Sales Lead
Nairobi,NBO
Summary
Nairobi, Kenya PROFESSIONAL SUMMARY _________________________________________________________________________________________ A revenue-focused sales and marketing leader with 13+ years of experience driving company growth through creative and innovative marketing strategies and effective sales channel management coupled with superb customer service and administration skills. Resourceful and adaptive team builder skilled at analyzing market trends and customer needs to develop highly-effective and targeted marketing and branding campaigns. A data-driven brand development strategist adept at product lifecycle management, marketing mix modeling and branding and marketing channels development. Leverages a diverse skill-set to boost product sales, build brand image and retain clients throughout the lifecycle of a product. Equipped with trendy digital marketing skills that enables a brand to build online market share.
Overview
13
13
years of professional experience
11
11
years of post-secondary education
Work History
Digital and Brand Marketing Lead
Six Square Limited
Nairobi, NBO
05.2022 - 11.2022
- Updated company website and social media handles increasing conversion rate by 20% month on month
- Using SEO, SEM and Google Ads to drive traffic to website and E-Commerce page
- Successfully listed Six Square on online platforms: Glovo, Uber Eats and Jumia increasing product availability and visibility
- Worked on 5year marketing strategy that is used by Six Square Limited to date.
- Listed SSL brand of frozen vegetables in supermarkets and convenient stores.
- Build channel sales for Six Square into HORECA sector.
Managing Director
Dumashi Enterprises Limited
Nairobi, NBO
03.2020 - 04.2022
- Grew customer base against target by 80%
- Explored niche market outside Nairobi and grew company sales by 200% against set target
- On boarded new customers, bringing revenue of Kes 1 million per month on month
- Identified opportunity and changed business model from mainstream wholesale to HORECA supplies.
- Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
- Negotiated new annual contracts and service agreements with vendors to achieve prime pricing.
Sales Manager - Speciality Channel
HACO Industries Limited
Nairobi, NBO
05.2019 - 10.2019
- Spearheaded new HORECA channel project
- Idea generation for new products specifically for channel. Products Launched in this period are Ace bathroom cleaner, Ace Multipurpose and Amara shower gel
- Increased HACO’s toy category sales by 40% by listing in toy shops
- Grew channel sales by 30% against set target within 6 months
- Educating clients on new product range and converting that into sales
- Building new distribution channel across East Africa region in both local and export markets; identifying new markets, analyzing opportunities and taking advantage of opportunities.
Senior Sales Executive
Adamji Multi Supplies Limited
Nairobi, NBO
06.2015 - 03.2019
- Promoted to head of HORECA within 6months.
- Closing deals of up to 100,000+ USD
- Developing, Implementing and Executing strategic marketing plans for organization for premium brands growth and executing promotional and marketing opportunities.
- Supervisory and Management of 10+ staff within sales and marketing department.
- Creation, updating and maintenance of customer price lists and tender applications.
- Shaped sales approaches to individual clients, facilitating relationships with customers and driving revenue to over 40% of company's sales month on month.
Customer Service and Order Management Executive
HACO Industries Limited
Nairobi, NBO
01.2012 - 05.2015
Customer Service Executive
Horizon Contact Center
Nairobi, NBO
01.2011 - 01.2012
Administrative Assistant and Receptionist
MADE Kenya
Nairobi, NBO
01.2009 - 01.2011
Education
Bachelor of Commerce - Marketing
KCA University
Nairobi Kenya 01.2016 - 12.2023
Diploma - Business Management
KCA University
Nairobi Kenya 01.2013 - 12.2015
Skills
SEO, SEM and Google Adsundefined
Volunteer Work
Assistant Facilitator Jan 2018 - Present
DEPOT KENYA • Nairobi, Kenya
• Assist senior facilitators in setting up activities for clients.
• Ensure smooth running of programs.
• Coming up with program schedule.
Timeline
Digital and Brand Marketing Lead
Six Square Limited
05.2022 - 11.2022
Managing Director
Dumashi Enterprises Limited
03.2020 - 04.2022
Sales Manager - Speciality Channel
HACO Industries Limited
05.2019 - 10.2019
Bachelor of Commerce - Marketing
KCA University
01.2016 - 12.2023
Senior Sales Executive
Adamji Multi Supplies Limited
06.2015 - 03.2019
Diploma - Business Management
KCA University
01.2013 - 12.2015
Customer Service and Order Management Executive
HACO Industries Limited
01.2012 - 05.2015
Customer Service Executive
Horizon Contact Center
01.2011 - 01.2012
Administrative Assistant and Receptionist
MADE Kenya
01.2009 - 01.2011
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