Hi, I’m
Herine Owuor
Account Manager
Nairobi,Nairobi
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
22
years of professional experience
Work History
Wankim Investment Limited.(Real EstateNairobi
Marketing Manager
03.2016 - 12.2022
Job overview
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Managed social media accounts, engaging with followers and creating loyal brand community.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
UAP Insurance CoNairobi
Assistant Branch Supervisor
02.2010 - 09.2015
Job overview
- Enhanced customer satisfaction by addressing and resolving complex issues in a timely manner.
- Implemented effective marketing campaigns to increase brand awareness in the community and attract new clientele.
- Optimized staffing schedules to ensure adequate coverage during peak periods while minimizing labor costs.
- Strengthened employee performance through consistent coaching, feedback, and tailored training programs.
- Achieved sales targets consistently by providing exceptional service to customers and effectively promoting banking products.
- Fostered long-term client relationships through personalized attention, attentive listening, problem-solving abilities.
- Collaborated closely with upper management on strategic planning efforts aimed at driving growth and profitability for the branch location.
AAR InsuranceNairobi
Marketing Executive
02.2005 - 01.2009
Job overview
- Planned and executed events and marketing programs to increase qualified leads.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Developed and implemented targeted digital strategy to improve business performance.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Collaborated with developers, advertisers and production managers to market products and services.
- Launched marketing activities for new product lines and market penetration.
- Coordinated appointments and meetings for marketing director with Number active projects.
- Mentored local personnel on best practices and protocols to maximize productivity.
Deacons Kenya LimitedNairobi
Customer Service Representative
09.2000 - 01.2005
Job overview
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
- Responded to customer requests for products, services, and company information.
- Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
- Maintained detailed records of customer interactions, ensuring proper follow-up and resolution of issues.
- Developed strong product knowledge to provide informed recommendations based on individual customer needs.
Education
Heart Bible International University Florida,USA
Bachelor's In Business Administration from Marketing
Graffins College Nairobi, Westlands
Certificates from Business Administration
2010
Buruburu High School Kenya Certificates Of Secondary Education
KCSE
11.2000
Timeline
Marketing Manager
Wankim Investment Limited.(Real Estate
03.2016 - 12.2022
Assistant Branch Supervisor
UAP Insurance Co
02.2010 - 09.2015
Marketing Executive
AAR Insurance
02.2005 - 01.2009
Customer Service Representative
Deacons Kenya Limited
09.2000 - 01.2005
Heart Bible International University
Bachelor's In Business Administration from Marketing
Graffins College
Certificates from Business Administration
Buruburu High School
KCSE
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