HENRY WEKESA
KITALE,Kenya
Summary
Dynamic and results-driven Marketer with a proven track record of developing and executing innovative marketing strategies that drive brand awareness, customer engagement, and revenue growth. Seeking to leverage expertise in digital marketing, market analysis, and team leadership to contribute to the success of a forward-thinking organization dedicated to achieving exceptional business outcomes.
Overview
16
16
years of professional experience
Work History
Property Marketing Manager
Sunset Paradise Apartments Ltd
07.2015 - Current
- Developing Marketing Strategies: Creating and implementing comprehensive marketing plans tailored to different properties
- Identifying target audiences and determining the best channels to reach them
- Developing and implementing strategic sales plans
- Identify marketing mix, by knowing best areas in terms of product placement, pricing & promotion of the company products to enable maximum sales
- Monitor and grow market share
- By identifying untapped markets e.g
- Devolution conferences & property bus tours, newspaper advertising to create more awareness
- Gather data on consumers, competitors, market conditions and sales trends
- Finance and any other business function
- Develop and measure the effectiveness of marketing programs and strategies for effective application and increased determined output
- Advertising and Promotion: Designing and placing advertisements in various media, including online platforms, print, and social media
- Creating promotional materials such as brochures, flyers, and digital content
- Managing property listings on real estate websites and other relevant platforms
- Sales activation at malls, hotel, banks and Saccos
- Manage marketing campaigns and advertisement
- Digital Marketing: Overseeing the company's online presence, including website management and search engine optimization (SEO)
- Running email marketing campaigns to engage potential clients
- Utilizing social media to promote properties and engage with the audience
- Content Creation: Producing high-quality content, including property descriptions, blog posts, videos, and virtual tours
- Ensuring all content is engaging, accurate, and aligns with the brand's voice and messaging
- Maintaining & updating property advertisement and property sites, Facebook page, property 24, n soko, Jiji, choose property, Jumia, mondion ETC
- Market Research and Analysis: Conducting market research to understand trends, competitor activities, and consumer preferences
- Analyzing data to refine marketing strategies and improve campaign effectiveness
- Event Planning and Management: Organizing and managing open houses, property tours, and other promotional events
- Coordinating with vendors, agents, and stakeholders to ensure successful events
- Attend & represent (S.P.A ltd) in events held such as expo & sales activation
- Brand Management: Maintaining and enhancing the company's brand image and reputation
- Ensuring consistent branding across all marketing materials and channels
- Support, promote & maintain companies' image
- Package & prepare marketing materials/tools that will enable smooth interaction with the customers
- Network to improve presence & reputation of the company
- Brand ambassador of (S.P.A ltd), branding the product brochures/pops to best suite the dynamic market world & ensuing team acts professionally at all times
- Lead Generation, Management and Conversion: Implementing strategies to generate leads and attract potential buyers and tenants
- Working closely with sales teams to convert leads into sales or rentals
- Carrying out product demonstration to clients & brief them about benefits, location, price & payment methods
- Giving & reviewing regular sales/marketing reports & training sales team to understand product well before approaching the market
- Sourcing new market for the company to increase sales output
- Ensure that the sales & marketing team follow up on the clients on the database on record
- Give comprehensive database of all new clients acquired every month
- Sourcing new database & maintaining company database
- Diligent keeping track of prospective clients & ensure follow up to closure
- Visiting corporate companies to source market & creating awareness for the company
- Collaboration with Sales and Leasing Teams: Collaborating with sales and leasing teams to align marketing efforts with sales goals
- Providing marketing support to agents and brokers, including training and resources
- Diligent marketing & sales plans & their execution
- Ensure the sales and marketing team take clients through the product on phone or in contact until execution of a sale is attained
- Budget Management: Managing marketing budgets and ensuring cost-effective use of resources
- Tracking and reporting on the return on investment (ROI) of marketing activities
- Client Relationship Management: Building and maintaining relationships with property owners, developers, and other stakeholders
- Providing regular updates and reports on marketing activities and results
- Overseeing the sales process and ensuring the highest level of customer satisfaction
- Management reviewing & follow up of prospective clients records with the sales and marketing team
- Staying Updated with Industry Trends: Keeping abreast of the latest marketing trends, tools, and best practices in the real estate industry
- Continuously improving skills and knowledge through professional development
- Analyze real estate industry data findings to understand customers need and market opportunities, package it well to suite the customer need & in turn increasing sales output
- Represent the developer/managing director & assuming part of his duties during outdoor events
- Collaborate closely with other departments to support the company's overall objectives, mission, vision and growth
- Keep all records in place & ensure they are up to date, and make them available such as Tittle deed, deed plans, land maps, land searches, county government approvals & communicate effectively to the concern offices in case a buyers asked for them
- Keep track & update on notation for plots/apartment to ensure safe allocation of property to buyers thus avoiding double selling of the property to different individuals
- Follow up on, letter of offers, sale agreement, partial discharge, lease document& payments with lawyers & clients
- Share knowledge to other staff especially for competitive intelligence, business opportunities & sales leads
- Record keeping off all bookings &actual sales & assign my sales & marketing team on follow up till execution of sales is achieved
- Giving clients assistance to mortgage rates, contact persons in banks & best financial institution they could easily get financing
- Visiting the banks in Mombasa, Nairobi & upcountry to negotiate sales leads, mortgage with the managers & heads in charge
- Visiting all hotels and beach to create awareness, create contact, sell & market the company
- Visiting the banks in Mombasa, Nairobi & up country to renew contact details, place brochures, pops, banners to increase awareness
- Handling the clients round the property including site, show house and available properties
- Identifying any market generating avenues & opportunities e.g
- Working with the agents & networking with potential business connector, referral base approach to increase sales & output
- Responding to calls, mail, text messages from clients across all divide & ensure response is timely & subject to inquiry
- Negotiating with the client on the apartments of choice & assisting the buyers through bank transaction process
- Thorough planning to ensure business growth plans, enhance brand visibility, and foster customer engagement to prolong networks and contact base
- Liaise with managing director on how best we can improve the company sales through networking, placing of current marketing strategies
- Liase with managing director or recruiting of new staff members & placing them to their assigned area to increase efficiency &output
- Marketing & selling the company property, coming up with campaign strategies that will enable the sales team source prospective buyers easily
Sales & Marketing Executive/Customer Care Assistance/Branch Supervisor
Destination Connect Ltd
06.2014 - 06.2015
- Client Acquisition: Identify and reach out to potential customers and corporate clients
- Build and maintain strong relationships with clients
- Sales Target Achievement: Develop and implement strategies to achieve monthly and annual sales targets
- Upsell and cross-sell travel packages, services, and promotions
- Customer Support: Assist clients with travel arrangements, bookings, and itineraries
- Handle inquiries, provide recommendations, and resolve complaints
- Market Research: Research market trends and customer preferences to develop competitive packages
- Negotiations and Closing: Negotiate contracts with customers, vendors, and service providers to secure the best deals
- Promotion and Advertising: Create and execute marketing campaigns to promote travel packages and services
- Develop promotional materials like brochures, flyers, and social media content
- Digital Marketing: Manage social media platforms, email campaigns, and websites
- Optimize content for search engines to attract more visitors
- Brand Awareness: Organize events, expos, and trade shows to enhance brand visibility
- Collaborate with hotels, airlines, and tourism boards for joint promotions
- Data Analysis: Analyze sales and marketing data to measure campaign effectiveness and ROI
- Use insights to refine strategies and improve performance
- Building Partnerships: Establish partnerships with airlines, hotels, and local tour operators
- Work closely with these partners to create value-added packages
- Customer Retention: Develop loyalty programs to encourage repeat business
- Follow up with client's post-travel for feedback and referrals
- Team Collaboration: Work with other departments like operations and customer service to ensure seamless service delivery
- Compliance: Ensure all marketing and sales activities comply with industry regulations and company policies
- Reporting: Prepare regular reports on sales performance, market trends, and customer feedback for management
Sales & Marketing Executive
Kenya Post Bank Saving
02.2012 - 06.2014
- Sales and Business Development: Identify potential customers and market banking products and services such as loans, savings accounts, credit cards, and investment options
- Develop and implement sales strategies to meet individual and team targets
- Cross-sell additional banking products to existing customers
- Customer Relationship Management: Build and maintain strong relationships with individual and corporate clients
- Address customer inquiries and resolve issues to enhance customer satisfaction
- Conduct client meetings to understand their financial needs and provide tailored solutions
- Marketing Strategies: Develop and execute marketing campaigns to promote the bank's products and services
- Collaborate with the marketing team to design promotional materials such as brochures, advertisements, and social media content
- Organize and participate in events, trade shows, and community activities to increase brand awareness
- Market Research and Analysis: Conduct market research to identify trends, customer needs, and competitor activities
- Provide insights and recommendations for product development and marketing improvements
- Reporting and Documentation: Prepare and submit regular sales and marketing reports to management
- Maintain accurate records of sales activities, customer interactions, and feedback
- Team Collaboration: Work closely with other departments (e.g., operations, risk, compliance) to ensure smooth service delivery
- Provide training and support to junior sales staff when necessary
- Compliance and Risk Management: Ensure all marketing and sales activities adhere to banking regulations and policies
- Conduct due diligence and risk assessments for new customer accounts
Supervisor & Quality Checker, Enumerator, Coast Region
AC Nielsen Ltd
03.2010 - 01.2012
- Data Collection: Conduct face-to-face, telephonic, or online surveys, interviews, or observations to gather accurate data from respondents
- Questionnaire Administration: Explain survey objectives, clarify questions, and ensure participants understand and complete the survey properly
- Respondent Recruitment: Identify and approach suitable participants based on target demographics
- Data Recording: Accurately record responses in prescribed formats, whether digital or manual
- Compliance with Ethics: Ensure confidentiality and obtain informed consent from respondents
- Problem Resolution: Address participant concerns or technical issues encountered during the survey
- Data Verification: Review completed surveys to ensure they are accurate, complete, and meet quality standards
- Error Identification: Identify inconsistencies, inaccuracies, or incomplete responses in the data
- Feedback Provision: Provide constructive feedback to enumerators to improve data collection processes
- Compliance Monitoring: Ensure that data collection adheres to company protocols, project guidelines, and ethical standards
- Reporting: Document quality issues and trends, and report them to supervisors or project managers
- Team Management: Supervise and coordinate enumerators and quality checkers to ensure smooth execution of research activities
- Training and Guidance: Train team members on survey methods, tools, and ethical practices
- Work Allocation: Assign tasks, schedules, and targets to enumerators and quality checkers
- Monitoring Progress: Track data collection progress and resolve challenges in real-time
- Quality Assurance: Oversee the quality checking process to ensure data integrity and reliability
- Problem Solving: Address logistical, operational, and respondent-related challenges
- Reporting: Compile and submit progress and performance reports to project managers
- Stakeholder Communication: Liaise between field teams, project managers, and clients for updates and feedback
Field Sales and Marketing Agent
Airtel Mombasa
11.2010 - 10.2011
- Customer Acquisition: Identify potential customers through market research, networking, and outreach efforts
- Product Demonstration: Showcase and explain products or services to potential customers to highlight features, benefits, and value
- Sales Execution: Close sales by convincing customers to purchase products or services, meeting or exceeding sales targets
- Order Management: Process customer orders accurately and ensure timely delivery
- Relationship Building: Build and maintain strong relationships with customers to encourage repeat business and referrals
- Negotiation: Negotiate pricing, terms, and contracts with customers to ensure mutual satisfaction
- Market Research: Gather information on customer needs, preferences, and market trends to inform sales and marketing strategies
- Brand Promotion: Promote the company's brand, products, and services in the field through face-to-face interactions and local events, Road shows Promotion on rebranding from Zain Kenya-Airtel
- Campaign Implementation: Execute marketing campaigns, including distributing promotional materials and organizing product activations
- Competitor Analysis: Monitor competitors' activities and identify opportunities to improve market positioning
- Customer Feedback Collection: Gather feedback from customers to help improve products, services, and marketing strategies
- Daily Reporting: Record and report daily sales and marketing activities to supervisors or managers
- CRM Updates: Maintain accurate records of customer interactions, leads, and sales progress in Customer Relationship Management (CRM) tools or databases
- Performance Analysis: Evaluate personal sales performance and identify areas for improvement
- Post-Sales Support: Provide after-sales support by addressing customer queries, concerns, or issues
- Problem Resolution: Resolve customer complaints in a timely and professional manner
- Team Collaboration: Work closely with the sales and marketing team to align on strategies and goals
- Networking: Build relationships with local businesses, community leaders, and other stakeholders to increase market presence
Field Promoter/Marketer/Field Customer Assistant
Safaricom Eldoret
06.2009 - 11.2009
- Brand Awareness: Promote the brand, products, or services to increase visibility and awareness among target customers
- Product Demonstration: Conduct live product demonstrations, showcasing features and benefits to potential customers
- Sampling and Distribution: Distribute promotional materials, samples, and giveaways to encourage product trials
- Customer Engagement: Actively engage with customers in public spaces, events, or retail outlets to answer questions and address concerns
- Campaign Execution: Execute promotional campaigns as directed by the marketing team, ensuring consistency with brand messaging
- Feedback Collection: Gather feedback from customers about their preferences, experiences, and suggestions
- Event Participation: Represent the company at trade shows, fairs, and other events to attract new customers
- Market Research: Identify customer needs, preferences, and purchasing behavior to tailor marketing strategies
- Lead Generation: Attract potential customers and collect their contact details for follow-up
- Competitor Analysis: Observe and analyze competitors' activities to identify opportunities for competitive advantage
- Brand Messaging: Communicate key messages about the brand or product effectively to potential customers
- Campaign Reporting: Provide updates and reports on the success of marketing campaigns, including customer interactions and feedback
- Collaboration: Work closely with sales and marketing teams to align field activities with broader marketing goals
- Customer Support: Assist customers in understanding product features, prices, and usage instructions
- Issue Resolution: Address and resolve customer inquiries or complaints in a professional and timely manner
- Guidance: Guide customers in selecting the right product or service based on their needs
- Post-Sale Support: Follow up with customers after purchases to ensure satisfaction and resolve any issues
- Customer Education: Provide detailed information about warranties, return policies, and maintenance of products
- Relationship Building: Establish and maintain strong relationships with customers to foster loyalty
Education
Degree - Business Management
Mount Kenya University
01.2024
Certificate - Programming and networking
Mombasa City Computer College
Mombasa12.2011
Complete Computer packages -
Comido Group Computer College
06.2010
Diploma - Marketing
Eldoret polytechnic
01.2009
Kenya Certificate of Secondary Education -
Kapsabet Boys High School
01.2006
Skills
- Leadership and Supervision
- Quality Assurance
- Research and Data Collection
- Sales Expertise
- Marketing Strategy Development
- Customer Relationship Management
- Field Marketing
- Communication Skills
- Property Marketing
- Adaptability
- Customer-Centric Approach
- Problem-Solving
- Team Collaboration
- Reporting and Feedback
- Sales Techniques
- Marketing Strategies
- Communication & Interpersonal Skills
- Fieldwork Experience
- Project Management
- Teamwork & Leadership
- Problem-solving & Decision-making
- Data Analysis & Reporting
- Adaptability & Flexibility
- Digital marketing skills
- Knowledge in property and property technology (Protech)
- Pro efficient in computer
- Target audience analysis
- Marketing automation
- CRM management
- Google analytics
- Media buying
- Sales funnel optimization
- Direct mail campaigns
- Property tours and inspections
- Apartment maintenance
- Property management expertise
- New construction
- Property accountability
- Occupancy management
- Marketing and advertising
- Lease renewals
- Contract negotiation
- Business development
- Administrative support
- Payment collection
- Property marketing and promotion
- Compliance monitoring
- Customer service-focused
- Leasing and sales
- Staff management
- Maintenance coordination
- Property management
- Mortgages and loans
- Financial budgeting and reporting
- Database management
- Loan processing
- Property inspections
- Business administration
References
- Bonface Mutuku, Bank Branch Manager, Kenya Post Saving Bank, 0722913758
- Salim Adil Award, Managing Director, Assas Homes Ltd, 0722777266
- Dr. F Gikandi, Managing Director, Sunset Paradise Apartments Ltd, 0712353535
Personal Information
- Date of Birth:28/12/88
- Nationality: Kenyan
Timeline
Property Marketing Manager
Sunset Paradise Apartments Ltd
07.2015 - Current
Sales & Marketing Executive/Customer Care Assistance/Branch Supervisor
Destination Connect Ltd
06.2014 - 06.2015
Sales & Marketing Executive
Kenya Post Bank Saving
02.2012 - 06.2014
Field Sales and Marketing Agent
Airtel Mombasa
11.2010 - 10.2011
Supervisor & Quality Checker, Enumerator, Coast Region
AC Nielsen Ltd
03.2010 - 01.2012
Field Promoter/Marketer/Field Customer Assistant
Safaricom Eldoret
06.2009 - 11.2009
Degree - Business Management
Mount Kenya University
Certificate - Programming and networking
Mombasa City Computer College
Complete Computer packages -
Comido Group Computer College
Diploma - Marketing
Eldoret polytechnic
Kenya Certificate of Secondary Education -
Kapsabet Boys High School