Halima Mwania
Integrated Marketing Communications Professional
Nairobi,30
Summary
Successful Integrated Marketing communications specialist and project manager with experience encouraging client communication to achieve significant growth using proven strategies. Proficient in product monetization and mobilization approaches to boost long-term revenue generation.
Overview
15
15
years of professional experience
2
2
years of post-secondary education
Work History
Account Director
Oxygene Marketing Communications
Nairobi, Nairobi Province
01.2023 - Current
- Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
- Expanded revenue streams with the development of strategic partnerships and cross-functional collaborations.
- Presented insightful reports to clients on campaign progress and results, demonstrating the value of services provided.
- Motivated team members to meet and exceed sales targets.
- Oversee team of 10 professionals handling accounts from diverse industries such as FMCG, government agency projects, Sustainability etc .
- Secured new business through targeted prospecting efforts, expanding the company's client base and market share. This also includes cross selling other services the agency offers to the existing clients.
- Developed comprehensive account plans to align client objectives with actionable strategies for success.
- Led successful marketing campaigns for diverse industries, driving brand awareness and customer engagement.
- Established trusted relationships with key stakeholders by providing consistent communication and exceptional service throughout the account lifecycle.
- Negotiated favorable contract terms with clients, securing long-term business relationships and revenue growth.
- Maintained deep understanding of company services and products in order to offer most knowledgeable customer support.
- Delivered measurable success by consistently meeting or exceeding client expectations, solidifying reputation as a reliable account partner.
Senior Account Manager – Integrated Media
Oxygene MCL
Nairobi, 30
04.2018 - 01.2023
- Ensuring timely development and execution of plans, campaigns, and projects to ensure earnings, growth, and profit goals
- Lead 360º solutions to the Client’s business
- Providing an overall vision and direction for the creative work and ensuring it is set in the correct business context
- Responsible for setting the creative context on the business: knowing what type of communication the brand needs, understanding what the client needs
- Taking overall responsibility for client approvals & ensuring that the client is managed effectively through the process
- Provides leadership, and convey the specific requirements for multi-functional support to brands assigned
- Maintaining a high level of performance by the account teams and other agency personnel, as needed
- Coaching and motivating direct reports to deliver their best as well as taking responsibility for their career development including the regular completion of performance appraisals where appropriate
- Contributed to good financial management of the business, improving profitability and maximizing revenue, wherever possible
- Monitors all billing procedures carried out, alerting management to any likely changes in billing or income and any potential write-offs etc
Account Manager - Advertising
Ogilvy Africa
Nairobi, Nairobi Province
08.2015 - 03.2018
- Thorough understanding of all dynamics operating in the market and the consumers’ relationship with brands
- Supporting planners in developing ideas and stimulus for research and actively contributes to discussions on strategy and advertising development
- Act as the communication channel between the Agency and Clients, media agency and other communication partners to ensure a smooth integration of all elements within the mix
- The creative and production team’s main day to day contact, providing direction on creative briefs
- Effective team communication, between agency teams and client
- Relationship building & management with client as well as agency partners
- Co-ordination of various cross functional teams to deliver a 360º solution to the client assigned
- Manages the accounts billing system and contribution to finance process
- Responsible for budget control of their projects regarding client Pos
- Ensures that all work in progress is reconciled & billed
Brand Executive
Scanad Kenya (WPP Scangroup Company)
Nairobi, Nairobi Province
01.2014 - 07.2015
- Working closely with the Account Director to prospect, pitch & close new business
- Gaining a strong knowledge and understanding of a clients’ brand and products
- Managed and organizing approximately 10 meetings weekly team with creative teams, clients, and senior managers.
- Involved in the day-to-day management of 2 clients
- Participation in team building and sales training events
- Contact report writing after every meeting.
- Collaborated with cross-functional teams to develop innovative marketing materials for increased brand visibility.
- Conducted thorough market research to identify industry trends and opportunities for growth.
- Monitored competitor activity, adjusting strategies as needed to maintain a competitive edge in the marketplace.
- Managed product launches, ensuring timely delivery and successful market penetration.
Radio Producer
Sound & Picture works Ltd, Film, TV & Radio Production Company
Nairobi, Nairobi Province
01.2010 - 12.2013
- Creating budgets for potential radio advertisements; Creating agendas, attending meetings, and recording the proceedings; Serving as a liaison between clients and the production house
- Scheduling meetings with clients at the highest levels of management and office personnel
- Casting/auditioning for the best possible prospects for a radio ad
- Voice over cast recording and editing (using Nuendo 5 and Nuendo 5.5 Audio Software)
- Reconciling production accounts to evaluate whether or not projects were profitable at the end of a production period
- Placing orders for studio and editing suite supplies and equipment
- Planning the recording session and ensuring that all performers arrive on time
- Sample Work Produced: Coca-Cola Africa Let’s Go crazy Radio
- Commercials, Duracoat (Peter Marangi Radios), Kenya Airways Msafiri Radios, Kenya Tourism board Radios, Population Services International Radios, World lung foundation Radios among others
- Managed production schedules for efficient workflow and timely delivery of content.
- Planned video shoots in studio and remotely by managing production through stages to completion.
- Developed schedules for production, editing, and duplication for timely delivery.
- Developed project budgets and managed production costs.
- Reviewed scripts to determine most appropriate methods to use for directing both actors and crew members.
- Collaborated with on-air talent to develop compelling content, boosting listener retention.
Education
Diploma - Cosmetology
Pivot Point International School of Cosmetology
Nairobi, 30 01.2004 - 01.2005
Diploma -
International School of Advertising (ISA)
Nairobi, 30 01.2015 - 12.2015
Skills
- Strategic Marketing
- Integrated Marketing Communications
- Project Management
- Business Development & Acquisition
- Product Positioning & Branding
- Stakeholder Engagement
- Brand & Portfolio Management
- Account Relationship Management
- Customer Relationship Management
- Market Research
- Product Launches
- Budget management & Negotiation
Training
- Project management professional course with Coursera and Google - ongoing
- Product management - LinkedIn learning courses
- Google Skills for Africa – Digital Marketing course
Timeline
Account Director
Oxygene Marketing Communications
01.2023 - Current
Senior Account Manager – Integrated Media
Oxygene MCL
04.2018 - 01.2023
Account Manager - Advertising
Ogilvy Africa
08.2015 - 03.2018
Diploma -
International School of Advertising (ISA)
01.2015 - 12.2015
Brand Executive
Scanad Kenya (WPP Scangroup Company)
01.2014 - 07.2015
Radio Producer
Sound & Picture works Ltd, Film, TV & Radio Production Company
01.2010 - 12.2013
Diploma - Cosmetology
Pivot Point International School of Cosmetology
01.2004 - 01.2005
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