Summary
Overview
Work History
Education
Skills
Certification
Languages
Personal Information
Timeline
Barista
Grace Njeri Ngugi

Grace Njeri Ngugi

Content Strategist & Writer | AI-Savvy SEO Specialist
Nairobi

Summary

Creative and results-driven content strategist and writer with 5+ years of experience in B2B SEO content creation. I help brands grow by crafting engaging, clear, and search-optimized content. Skilled in using AI tools like ChatGPT and Surfer to speed up content creation, optimize workflows, and deliver content that converts. Passionate about data-informed storytelling, content performance analysis, and creating content strategies that work.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Freelance SEO Content Writer & CMS Specialist

Local and International Clients
10.2021 - Current
  • Writing 2000–3000 words daily for blogs, landing pages, and web content
  • Format and publish articles in WordPress using HTML.
  • Conduct topic research and ensure content is accurate, engaging, and SEO-friendly
  • Edit and proofread content for clarity, grammar, and tone
  • Completed thorough research into assigned topics.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
  • Utilized feedback from clients and colleagues to improve content quality.

Content Writer & Junior Editor

Spotcovery.com
06.2023 - 04.2024
  • Created SEO-friendly blog posts, case studies, and social content
  • Led keyword research and optimized articles using Surfer and ChatGPT
  • Monitored analytics and improved content based on performance data
  • Collaborated with editors, designers, and marketers to align brand messaging

Education

Diploma - Purchasing and Supplies

Kenya Institute of Management
12.2015

Skills

  • Content Strategy & Planning
  • SEO Content Writing
  • AI-Enhanced Writing (ChatGPT, Surfer)
  • Keyword & Competitor Research
  • Content Management (WordPress, HTML)
  • Copy Editing & Proofreading
  • Performance Tracking (Google Analytics, Ahrefs, SEMrush)

Certification

  • Content Optimization Masterclass, Surfer Academy, 03/01/25
  • Foundations of Digital Marketing & E-commerce, Coursera, 2024

Languages

English

Personal Information

Title: Content Strategist & Writer | AI-Savvy SEO Specialist

Timeline

Content Writer & Junior Editor

Spotcovery.com
06.2023 - 04.2024

Freelance SEO Content Writer & CMS Specialist

Local and International Clients
10.2021 - Current

Diploma - Purchasing and Supplies

Kenya Institute of Management

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Grace Njeri NgugiContent Strategist & Writer | AI-Savvy SEO Specialist