GLENN SEGUYA

Senior Account Manager
Dentsu Creative Kenya, Nairobi, Kenya
Jan 2023 – Present

• Directed marketing strategies for key accounts including KCB and MasterCard Foundation.
• Established strong, trust-based relationships with clients such as KCB leading to an 85% review score.
• Partnered with creative teams to deliver campaigns exceeding performance KPIs.
• Mentored my team of Account manager and Account Executive resulting in improved team performance metrics.

Key Achievements:

• Built strong and lasting client relationships, acting as a trusted advisor to align business needs with strategic campaigns.
• Spearheaded award-winning and innovative campaigns that enhanced brand positioning and resonated with target audiences.
• Mentored and guided junior team members, fostering collaboration and building a high-performing team.
• Streamlined processes to improve operational efficiency and enhance cross-department collaboration.
• Championed creative excellence by working closely with teams to deliver impactful campaigns recognized within the industry.
• Played a pivotal role in retaining key clients and identifying growth opportunities within existing portfolios.
• Developed deep knowledge of customer businesses and relationship to company objectives.

• Managed accounts for Toyota Kenya, SHELL, and BIDCO Africa, driving innovative advertising strategies and cross-selling opportunities.
• Identified new business opportunities within client portfolios, contributing to an annual revenue growth of 25%.
• Oversaw the execution of multi-channel campaigns, maintaining high client satisfaction ratings.

Key Achievements:

• Introduced a financing initiative between Sidian Bank and Toyota Kenya, resulting in a 20% increase in car sales.
• Led a creative team to win a new campaign award for SHELL’s product launch.
• Increased client satisfaction by building strong relationships and addressing their needs promptly.
• Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
• Maintained high client retention rate by providing exceptional customer service and anticipating client needs.

• Handled accounts such as Airtel Kenya, TotalEnergies, and BAT, delivering customized solutions to achieve marketing objectives.
• Planned and executed TotalEnergies' LPG campaign, which increased sales by 30%.
• Provided regular client updates, achieving 90% adherence to project timelines.

Key Achievements:

• Executed Airtel’s "Switch to Airtel" campaign, surpassing brand equity goals by 15%.
• Contributed to client retention by improving service delivery processes.
• Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
• Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.