Summary
Overview
Work History
Education
Skills
Additional Information
Timeline

GITHINJI MWAI

Digital Media Strategist & Analyst
Nairobi,Nairobi

Summary

Proactive and achievement-oriented Digital Media Analyst & Strategist bringing over six years of marketing and leadership experience with special emphasis helping telco, finance and youth programs clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.

Overview

8
8

Years of Professional Experience

5
5

Years of Agency Experience

Work History

Digital Account Director

Oxygene MCL
05.2020 - 03.2021
  • Oxygene Marketing Duties.
  • Act as the point of contact for clients for digital management matters.
  • Building strong, long-term client relationships and maintain frequent contact.
  • Set digital strategies for assigned clients, considering their specific requirements.
  • Implementing digital projects to increase customer ROI in line with client’s objectives.
  • Address client queries effectively and in a timely manner.
  • Present social and digital media strategies to clients.
  • Analyze digital campaigns success.
  • Staying up-to-date with digital technology trend.

Social Media Lead

, Squad Digital
02.2018 - 04.2020
  • Brand development.
  • Developing & executing Social Media Content strategies.
  • Crisis Management for clients.
  • Overseeing various client’s social media pitch decks.
  • Monthly training sessions to team members.

Social Media Manager

Squad Digital
09.2015 - 02.2018
  • Content creation for the company’s social media pages and groups.
  • Prepare & pitch social media briefs for prospective clients to bring on board.
  • Manage and help to create marketing content to socialize and use for social media purposes.
  • Assist in link building campaigns in coordination with client SEO goals.
  • Provide analysis and recommendations as the program evolves and can be reviewed.
  • Research and administer social media tools on a daily basis in support of clients’ social media strategy.
  • Monitor and evaluate social media results on a daily basis in coordination with client goals and benchmarks.
  • Communication to team and management on project development, timelines, and results.
  • Work closely with the other team members to meet client goals.
  • Keeping pace with social media and internet marketing industry trends and developments.

Digital Media Executive

Techno Brain BPO
10.2014 - 09.2015
  • Report to Techno Brain Marketing office on social media analytics.
  • Prepare & pitch social media briefs for prospective clients to bring on board.
  • Creating sales presentations and demos.
  • Creating material for internal audiences.
  • Planning and managing clients content creation calendars.
  • Preparing and presenting MBRs insights for clients.

Social Media Strategist

Kuza Biashara LTD
03.2014 - 10.2014
  • Planning, managing & executing Social Media activities.
  • Creating new strategic partnerships to increase social media reach and firm’s potential.
  • Collaborating with clients to develop and execute new market strategies.
  • Event planning and Photography.

Intern

United States International University
09.2012 - 12.2013
  • Africa.
  • Marketing & Communication Division.
  • Duties.
  • Page management, client relations and coordinating online advertisements.
  • Analyzing data in improving content creation, offer feedback on customer’s perceptions and creating new strategies to increase engagement and reach.
  • Event Coverage: Photography (editing and captioning for mainstream media), live updates on Social Media platforms and reports.

Education

Bachelor of Science - International Business Administration. Finance

United States International University, Nairobi
01.2010 - 01.2014

Kenya Certificate of Secondary Education -

Thika High School
01.2006 - 01.2009

Kenya Certificate of Primary Education -

Elijah Kagiri Academy, Thika,
01.2000 - 01.2005

Skills

Influencer Management

Brand developmentContent creationCrisis ManagementClient relationsMarketingPhotography

Corporate Communications

Market Analysis

Public and Media Relations

Marketing and advertising

Strategic Planning

Budgeting

Client communication

Additional Information

  • Leadership & Community Work. , Public Relations Club Treasurer. 2011 - 2012 Public Relations Club Chairperson. 2012 - 2013 President’s Award Club Chairperson. 2013 - 2014, Awards & Recognitions. , 2014 Life Award Holder of The President’s Award Kenya. 2014. 2013 Gold Award Holder of The President’s Award Kenya. 2013 Best Photographer USIU Campus Awards. 2013. Most active & promising AIESECer (USIU).

Timeline

Digital Account Director - Oxygene MCL
05.2020 - 03.2021
Social Media Lead - , Squad Digital
02.2018 - 04.2020
Social Media Manager - Squad Digital
09.2015 - 02.2018
Digital Media Executive - Techno Brain BPO
10.2014 - 09.2015
Social Media Strategist - Kuza Biashara LTD
03.2014 - 10.2014
Intern - United States International University
09.2012 - 12.2013
United States International University - Bachelor of Science, International Business Administration. Finance
01.2010 - 01.2014
Thika High School - Kenya Certificate of Secondary Education,
01.2006 - 01.2009
Elijah Kagiri Academy - Kenya Certificate of Primary Education,
01.2000 - 01.2005

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GITHINJI MWAIDigital Media Strategist & Analyst