GIOVANNI TOLASI
Nairobi
Summary
Senior business manager holding P&L responsibilities excellent track record in turnover and corporate sales. 15 years of experience into the African continent, with exceptional achievments in Profitability and Premium Market share (From 2011 to 2017 profitability increase 30% on car business, and threefold on truck business, market share growth by 3% on car and 15% on truck business). Extensive network of customers from North Africa to South Africa. Highly driven General Manager successful at implementing strategic approaches to drive profitability and sales. Recognized for performance excellence in operations and customer care. Successful at motivating, training and developing team members to drive profitability in highly competitive environment.
Overview
24
24
years of professional experience
Work History
General Manager SSA and BD
Bridgestone
01.2020 - Current
- Responsibility of 42 countries for car truck agricultural tires business
- Managing team of 8 sales person more than 50 importers both in exclusivity and non-exclusivity agreements
- P&L and marketing budget full responsibility
- Turnover over 100Milions dollars
- Growing sales +35% and Turnover +25% in the first year.
- Created a positive work environment by developing team building activities that encouraged collaboration among departments.
- Built and maintained loyal, long-term customer relationships through effective account management.
- Monitored financial performance and identified areas for improvement in cost savings and revenue generation.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
Sales Director Africa
Prometeon tyre Group
01.2019 - 01.2020
- Responsibility of all continent (excluding Egypt) for truck agricultural and industrial tires business
- Managing 10 sales person more than 90 importers both in exclusivity and non-exclusivity agreements
- P&L and marketing budget full responsibility
- Growing sales +29% and Turnover +28% in the first year.
Area Manager East Africa
Pirelli Tyre S.p.A.
01.2014 - 01.2017
- Responsibility of 17 countries for car and truck tires business
- Managing coordinating 4 sales person more than 50 importers both in exclusivity and non-exclusivity agreements
- P&L and marketing budget full responsibility for the area
- Branding and retail project responsibility for EAC
- Historical best profitability performance for the area in 2014 and 2015 for both business.
Business development BU truck Meai
Pirelli Tyre S.p.A
01.2011 - 01.2013
- Responsibility of AFMEI ( Africa Middle East and India)/ GCC markets for Truck tires business
- Managing throughout a sales structure of 12 person, more than 80 importers both in exclusivity and non-exclusivity agreements
- Price policy and pricing management full responsibility
- Profitability increased on the whole area by 5% YOY( record for the company in the area)
- Expand customer base.
Country Manager UK and Ireland
Pirelli Tyre S.p.A.
01.2009 - 01.2011
- UK country manager for Motorcycle business
- Responsibility P&L countries UK and Ireland
- Full marketing and brand image control bring to the achievement of exclusive supply contract for 5 years of BSB championship
- Market share increased in the more profitable segment of 2%
- Conquer the overall market leadership in the two countries
- Restructuring customer service, logistic, marketing and sales structure
- New sales agent network study and implementation
- Cost reductions throughout all cost center more than 2% YOY.
Logistic and contact center managers
Pirelli Moto Italy
01.2008 - 01.2009
- Back Order reduction of 25% on average against the last 5 years
- Forecasting and Management Plan Logistics Italy.
Area manager Metzeler (North Italy)
Pirelli Tyre S.p.A.
01.2004 - 01.2008
- Sales growth 30% in 3 years in the Area
- Management of 9 agents and over 10 Mil Euros turnover
- Drafting of the management plan years 2006/2007 years
- Sales campaign strategic structure design and implementation
- Best selling figures in the history of Metzeler Brand.
Sales planner Italy Moto
Pirelli Tyre S.p.A
01.2002 - 01.2004
- Construction of the first database of motorcycle fleet Italy
- Contact management ANCMA
- Increased Forecast Accuracy by 35% (from 25% to 60% in two years).
Webmaster and e-business manager
Pirelli Tyre S.p.A.
01.2000 - 01.2002
- Implementation of the first project b2c Pirelli SpA
- Creation and development of the Italian sites of Pirelli motorcycle
- Implementation and project development b2b group Pirelli motorcycle.
Sales Manager East Africa and Greater South Africa
MetzelerMetzelerMotoMotoMeaiS.p.AS.p.AS.p.AS.p.AS.p.AS.p.APrometeon tyre Group
01.2018
- Responsibility of 18 countries for truck agricultural and industrial tires business
- Managing coordinating 4 sales person more than 50 importers both in exclusivity and non-exclusivity agreements
- Branding retail project, product development responsibility for EAC/SA.
Education
business and economics at University of Pavia -
Skills
- Sales
- Customer Retention
- Business Development
- Advertising and Marketing
- Customer Relationship Management
- P&L Management
- Contract Negotiations
- Cross-Functional Team Management
- Business Administration
- Sales Expertise
- Market Analysis
- Budget Forecasts
- Leadership
Hobbies and Interests
- Reading
- Football (soccer once player now only watcher)
- Fitness
- Running
- Tennis
- Swimming
- Cinema
- Travel
Languages
Italian
First Language
English
Proficient (C2)
C2
Portuguese
Intermediate (B1)
B1
French
Intermediate (B1)
B1
Timeline
General Manager SSA and BD
Bridgestone
01.2020 - Current
Sales Director Africa
Prometeon tyre Group
01.2019 - 01.2020
Sales Manager East Africa and Greater South Africa
MetzelerMetzelerMotoMotoMeaiS.p.AS.p.AS.p.AS.p.AS.p.AS.p.APrometeon tyre Group
01.2018
Area Manager East Africa
Pirelli Tyre S.p.A.
01.2014 - 01.2017
Business development BU truck Meai
Pirelli Tyre S.p.A
01.2011 - 01.2013
Country Manager UK and Ireland
Pirelli Tyre S.p.A.
01.2009 - 01.2011
Logistic and contact center managers
Pirelli Moto Italy
01.2008 - 01.2009
Area manager Metzeler (North Italy)
Pirelli Tyre S.p.A.
01.2004 - 01.2008
Sales planner Italy Moto
Pirelli Tyre S.p.A
01.2002 - 01.2004
Webmaster and e-business manager
Pirelli Tyre S.p.A.
01.2000 - 01.2002
business and economics at University of Pavia -
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