Gilbert Opondo
Digital Communications Specialist
Nairobi
Summary
Adaptable Digital Communications Professional with a background in Environmental Science and proven experience in Digital Marketing and content development. Skilled in crafting clear, engaging, and impactful messages across multiple platforms to strengthen brand presence and stakeholder engagement. Experienced in managing social media channels, producing reports, and supporting communication campaigns aligned with organizational goals. Proficient in tools such as Google Analytics, Meta Business Suite, and Hootsuite, with strong ability to translate data insights into effective communication strategies. A collaborative team player recognized for strong writing, research, and interpersonal skills, with a track record of delivering timely, audience-centered communications.
Overview
8
8
years of professional experience
Work History
Digital Marketing Executive
Techsavanna Company Ltd & Techsavanna Software Institute
04.2022 - 04.2025
- Produced weekly, monthly, and quarterly communication reports that improved data-driven decision-making and strengthened stakeholder visibility using tools such as Hootsuite, Meta Business Suite, and Google Analytics.
- Coordinated cross-team communication campaigns, aligning content with organizational objectives, and increasing audience engagement.
- Managed social media platforms (Facebook, Instagram, Twitter, LinkedIn), boosting response rates, and enhancing brand visibility.
- Tracked and analyzed KPIs across digital channels, leading to actionable insights that optimized communication strategies.
- Developed and refined digital and print communication materials, ensuring clarity, accessibility, and consistency with brand standards.
- Researched communication trends and competitor activities, contributing to more targeted and effective messaging.
- Building content strategies for digital media in line with branding and messaging standards.
- Executed email campaigns from content creation to performance tracking, achieving improved open and click-through rates.
- Updated website content with relevant messaging to increase search rankings.
- Strengthened stakeholder engagement by providing timely communication support, and maintaining consistent messaging across all channels.
- Grew social media following with strategic outreach efforts, influencer partnerships, and engaging content curation.
Social Media Specialist
Echo Mode Consultants
09.2020 - 03.2022
- Generated high-performing content and visuals that boosted brand visibility and reinforced the company’s mission.
- Spearheaded social media campaigns and strategies, driving measurable increases in viewership, leads, and audience engagement.
- Successfully managed and optimized multiple social media platforms, resulting in a stronger online presence and community growth.
- Designed and executed targeted advertisements and promotional materials that significantly increased traffic across platforms.
- Implemented editorial calendars and syndication schedules, ensuring timely and consistent delivery of campaigns.
- Leveraged analytics tools, such as Hootsuite, to evaluate performance and provide actionable insights for continuous improvement.
- Built and nurtured audience relationships through direct engagement, enhancing customer satisfaction, and retention.
- Introduced innovative strategies by staying up-to-date with evolving social media trends, keeping content fresh, and impactful.
Digital Marketing Lead
First World Ltd - Car Rental Business
01.2020 - 08.2020
- Successfully managed and optimized Facebook, Instagram, and Twitter accounts, strengthening brand presence and customer reach.
- Designed and executed social media campaigns that increased brand awareness and attracted new car-rental clients.
- Developed and refined digital content strategies, ensuring alignment with branding, and consistent audience engagement.
- Conducted a performance analysis of campaigns, identifying high-impact strategies that improved overall campaign effectiveness.
- Delivered weekly, monthly, and quarterly reports on KPIs and web traffic, providing actionable insights for optimization.
- Enhanced client satisfaction and loyalty by actively engaging with customers through inbox and comment interactions.
- Applied up-to-date knowledge of social media trends, tools, and applications to ensure innovative, impactful communication.
Academic Writer
Study Bay Writers
10.2017 - 10.2019
- Researched, wrote, and edited high-quality academic papers, essays, and reports across diverse disciplines, consistently meeting strict client and institutional requirements.
- Produced well-structured, plagiarism-free, and properly cited academic materials, adhering to APA, MLA, Chicago, and Harvard referencing styles.
- Delivered an average of 10+ projects per month, maintaining client satisfaction, and repeat business.
- Conducted in-depth literature reviews and data analysis, integrating scholarly sources to strengthen arguments, and ensure academic rigor.
- Simplified complex concepts into clear, concise, and persuasive academic writing, tailored to various audiences.
- Met tight deadlines and urgent turnaround requests, consistently submitting error-free work within specified timeframes.
- Collaborated with clients to understand project requirements, making revisions based on feedback to exceed expectations.
- Maintained a track record of accuracy, originality, and compliance, achieving a client approval rate of over 98%.
- Improved overall readability of documents by editing and proofreading each project thoroughly before submission.
Education
Bsc. - Environmental Studies ( Resource Conservation)
Kenyatta University
07.2016
K.C.S.E. -
Maranda High School
11.2010
Skills
- Social Media - Expert
- Photography and Graphic Design - Skillful
- Excellent Communication Skills - Expert
- Content Research & Development - Expert
- Content Creation - Expert
- Google Analytics - Skillful
- Digital Marketing - Expert
- SEO Copywriting - Experienced
- Social Media Management - Expert
- Ability to learn and adapt quickly to new technology - Expert
- Marketing communications
- Internal communications
- Proofreading
- Web content management
- Presentation design
- Strong editing
- Excellent writing
- Photography
- Event coordination
- Copyediting
- Strategic messaging
COURSES
Digital Marketing Specialist Program, National Association of State Board of Accountancy (NASBA) - Linked-In Learning
References
References available upon request
LINKS
Techsavanna Ltd Facebook, Techsavanna Twitter, TSI Facebook, TSI Instagram, TSI Twitter, TSI Linked-In, Techsavanna LTD Instagram Account, Techsavanna LTD LinkedIn Account
Timeline
Digital Marketing Executive
Techsavanna Company Ltd & Techsavanna Software Institute
04.2022 - 04.2025
Social Media Specialist
Echo Mode Consultants
09.2020 - 03.2022
Digital Marketing Lead
First World Ltd - Car Rental Business
01.2020 - 08.2020
Academic Writer
Study Bay Writers
10.2017 - 10.2019
Bsc. - Environmental Studies ( Resource Conservation)
Kenyatta University
K.C.S.E. -
Maranda High School
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