George K. Mbatia

Accounts Managed: Cohere & Reframe

Key Achievements: Created the design, visual identity and launch of an online platform called Reframe for showcasing the work of displaced communities-connecting them to funders. 700+ refugee organizations onboarded + $150,000+ in donations raised via the platform in 6 months.

• Lead the strategic planning and execution of multi-channel digital marketing campaigns (web, SEO/SEM, email, social media, and display ads) targeting INGOs, institutional donors, and key stakeholders.
• Utilize SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
• Implement Google Ads/ Meta/ X ad campaigns to increase website traffic and conversions.
• Ensure brand consistency across digital platforms, including web, and social media - leading content innovation and storytelling approaches that drive awareness and showcase long-term impact and sustainability.
• Develop and implement digital marketing and advocacy campaigns to drive stakeholder engagement and increase awareness of the impact of the work of displaced communities.
• Create thought leadership content, compelling marketing copy, images, videos, emails, reports, newsletters and other collateral that position the organization as industry thought leaders and showcases the impact of our work.
• Establish and maintain relationships with key stakeholders through consistent communications to ensure they are well informed, and abreast of the organizations activities-ensuring a constant flow of funding to the organization.
• Strategize, organize, and execute online and offline forums, high-profile events, and webinars to foster deeper engagement with donors, policymakers, and partner organizations.
• Manage and allocate marketing budgets effectively, ensuring maximum impact and cost efficiency.
• Lead in the creation of online capacity strengthening programs that empowers marginalized communities to build and manage their own independent online platforms which helps showcase their work.
• Evaluate and leverage emerging marketing technologies and industry trends, providing thought leadership and innovative solutions that enhance digital performance on the website and digital platforms.

Clients managed: Jubilee Insurance, Mi Vida Homes, Garden City Mall, Lemfi, Oraimo, Eco Bank, Niyel, Viya
Key Achievements:

- Grew from an account manager role to Head of Strategy in a span of 2 years.

- Awarded Best Strategist for 2 years in a row (2021 & 2022)

- Won Best Business to Business (B2B) Marketing Strategy 2022 - Jubilee Insurance “size yako” campaign (2nd Runner Up)- MSK Awards

- Created strategies and pitches that saw the agency acquire several key accounts such as KWAL Industries-Hunters Choice, Fresh Chewing Gum, Mi Vida, Lemfi, Oraimo, Niyel (West Africa) & VIYA just to mention a few.

• Developed and executed market-specific strategies, tailoring approaches to regional dynamics and industry trends to maximize client impact and revenue.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Analyzed revenue dynamics and ensured accountability for profit and revenue growth within the agency’s client portfolio.
• Anticipated client needs by proactively identifying solutions that enhance sales, customer engagement, and brand positioning.
• Developed creative presentations, trend reports, kitted assets, and product data sheets that showcased effectiveness of campaigns.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Captured new clients by optimizing business strategies and launching products to diversify offerings i.e upselling.
• Drove new business acquisition through compelling pitches, targeted outreach, and a strong understanding of client pain points.
• Increased sales/ business with execution of full sales cycle processing from initial lead processing through conversion and closing.
• Conducted market research to identify new opportunities and target markets.
• Met existing customers to review current services and expand sales opportunities.
• Continually maintained and improved company's reputation and positive image in markets served.

Clients managed: DUREX, Inchcape Kenya (BMW, Jaguar, Land Rover), AAR Insurance, Prudential, Jameson, Martell, Beefeater

Key Achievements: Won an award for Best Sales Promotion Strategy 2020 - DUREX Super brand Sale

• Contributed to team objectives in fast-paced environment. Managed a portfolio of approximately 5+ clients, creating high quality digital marketing and content strategies.
• Tracked, measured, and reported on key digital marketing metrics, providing insights to drive continuous improvement.
• Collaborated with designers, content creators/ Influencers, and marketing teams to produce engaging storytelling formats that enhance brand visibility and audience connection.
• Fostered lasting relationships with clients through effective communication and quick response, resulting in long-term loyalty and expanded client base, promoting long term business growth.
• Stayed current on company offerings and industry trends, offering upselling opportunities to current clients that could promote business.
• Secured long-term accounts by recommending and implementing digital strategies that promote brand effectiveness.
• Worked with senior management team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
• Performed effectively in self-directed work environment, managing day-to-day account(s) operations and decisions.

Clients managed: Fresh Chewing Gum, AMAIZE, Cavendish University (Zambia & Uganda), KISS & Fiesta, Equity Bank- Equitel, M Key App.
Key Achievements:
- Created an offline-to-online countrywide campus tour campaign with "Njugush' for Fresh Chewing Gum that saw the brand gain a +15% increase in brand equity in less than a year, also raising the profile of their online community by over 6,000 followers in 3 months.

- Was part of the team that created the brand identity and managed online profiles for AMAIZE flour, Equitel and M-Key App by Equity Bank.

• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
• Created effective content strategies for accounts managed, ensuring constant community growth and engagement.
• Monitored and evaluated website and social media analytics to identify trends and opportunities for improvement.
• Collaborated with designers, copywriters and developers, creating effective digital marketing campaigns.
• Coordinated with external teams, vendors, and media partners to deliver integrated campaigns across TV, radio, print, digital, and on-ground activations.
• Created customized digital marketing strategies for clients managed to increase product awareness and drive uptake.

Clients Managed: DSTV, GOTV Kenya

Key Achievements: Was part of the team that helped DSTV & GOTV acquire social media devoted certificates two times in a row, a first for the company by Social Bakers, the most popular provider of social media analytical tools, statistics and metrics.

• Continually maintained and improved company's reputation and positive image in markets served, managing and moderating approximately 100+ online comments and messages per day from customers.
• Helped prepare of marketing copy, images, videos, emails, and other collateral.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic, community growth, and engagement.
• Created and managed social media campaigns to increase brand engagement that effectively engaged target audiences.
• Aligned online and offline marketing calendars, ensuring a seamless brand experience across all touchpoints.
• Leveraged social listening tools and sentiment analysis to track brand perception, emerging trends, and audience feedback.