George Wang’endo
Nairobi
Summary
A dynamic and results-driven business development professional with over 13 years of experience in sales, customer relationship management, and distributor operations within the FMCG sector. Proven expertise in driving revenue growth, optimizing sales processes, and building strong customer and distributor networks. Adept at leveraging data-driven insights to make informed decisions and deliver exceptional results. A passionate leader with strong communication, negotiation, and problem-solving skills, committed to achieving organizational goals.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Managing Director
Meganet Technologies Ltd
Kitengela, Kenya
06.2020 - Current
- Strategic Leadership: Developed and executed a comprehensive business strategy, resulting in 25% YoY growth and positioning the company as a market leader in Kitengela town, Kajiado County.
- Financial Management: Oversaw P&L, budgeting, and financial forecasting, achieving profitability within 2 years of operation.
- Fundraising Success: Secured Kes 5M in funding from a strategic investor to aid in product development and market penetration and scaling efforts.
- Product Development: Led the launch of affordable internet packages, in response to market demographics and macros, which has led to profit growth of 18% YOY 23/24.
- Team Building & Leadership: Recruited and mentored a high-performing team of tech and marketing professionals, fostering a culture of innovation, collaboration, amazing customer relations, integrity and accountability.
- Partnerships: Negotiated strategic partnerships with key partners, mainly county government, land lords and internet service providers, driving 30% increase in market reach.
- Market Expansion: Spearheaded entry into 3 new markets, namely Machakos, Athi River and Isinya resulting in a 60% increase in customer base and 40% revenue growth.
Customer Business Development Manager
East African Breweries Ltd
06.2016 - 10.2019
- Revenue Growth: Spearheaded sales strategies that contributed to a 12% revenue increase in H1 F09, achieving Ksh 18 billion in half-year revenues
- Customer Relationship Management: Built and maintained strong relationships with key accounts, ensuring customer satisfaction and loyalty
- Data-Driven Decision Making: Utilized SAP and Business Workplace Analyzer to generate daily and monthly sales reports, providing actionable insights for executive decision-making
- Process Optimization: Streamlined Order-to-Cash processes, improving efficiency and reducing errors in customer master file creation and debtors management
- Team Leadership: Mentored and led cross-functional teams to achieve sales targets and drive business success
Distributor Operations Manager
East African Breweries Ltd
11.2014 - 05.2016
- Distributor Network Management: Oversaw distributor operations, ensuring timely order processing, delivery, and billing
- Sales Analysis: Prepared detailed sales reports by volume and brand, identifying trends and opportunities for growth
- Rebate Management: Designed and implemented rebate programs, fostering customer loyalty and repeat business
- Stock Monitoring: Monitored stock movements and reconciled physical and system stocks, ensuring accuracy and efficiency
Distributor Development Manager
East African Breweries Ltd
10.2012 - 10.2014
- Market Expansion: Identified and onboarded new distributors, expanding EABL’s market reach
- Training & Development: Conducted training sessions for distributors on SAP systems and sales processes, improving operational efficiency
- Performance Monitoring: Tracked distributor performance and provided actionable feedback to drive sales growth
Credit Controller
East African Breweries Ltd
12.2010 - 09.2012
- Debt Management: Managed trade debtors and overdue accounts, achieving zero overdue balances monthly
- Financial Reporting: Prepared NSV Reconciliation Reports and cash flow statements, supporting strategic financial planning
- Process Improvement: Streamlined Electronic Funds Transfer (EFT) collections, reducing manual errors and improving efficiency
Education
Master of Science - Entrepreneurship
Jomo Kenyatta University of Agriculture and Technology
03.2025
Bachelor of Commerce - Finance Option
Jomo Kenyatta University of Agriculture and Technology
01.2007
Skills
- Customer relationship management
- Data analysis
- Revenue forecasting
- Team leadership
- Negotiation
- Strategy
- Communication skills
- Decision-making
- Self-Motivation
- Time Management
Certification
- SAP Order-to-Cash Process Training, 02/01/09
- Job Hunting, CV Writing, and Life Management Skills Seminar, 05/01/07
- Students in Free Enterprise (SIFE) Fundamentals, 03/01/06
Accomplishments
- Contributed to a 12% increase in H1 F09 revenues, reaching Ksh 18 billion, through effective sales strategies and data-driven decision-making.
- Streamlined Order-to-Cash processes, improving efficiency and reducing errors.
- Designed and implemented rebate programs that enhanced customer retention and satisfaction.
- Mentored and led cross-functional teams to achieve organizational goals and drive business success.
Hobbies and Interests
- Business Strategy
- Mentorship
- Traveling
- Soccer
References
- Mr. Herman Gichira, Distributor Director – East African Breweries Ltd, +254 722 514 706
- Dr. Poriot Teko, Jomo Kenyatta University of Agriculture & Technology, +254 722 968 158
- Mr. Samuel Ndambuki, Director Fusion Concepts Ltd +254 722 827 491
Volunteer Experience
JKUAT AIDS Eradication Program, 02/01/05, 05/31/07, Led community outreach initiatives, promoting awareness and healthy living practices, resulting in a 20% reduction in AIDS-related deaths.
Languages
English
First Language
Timeline
Managing Director
Meganet Technologies Ltd
06.2020 - Current
Customer Business Development Manager
East African Breweries Ltd
06.2016 - 10.2019
Distributor Operations Manager
East African Breweries Ltd
11.2014 - 05.2016
Distributor Development Manager
East African Breweries Ltd
10.2012 - 10.2014
Credit Controller
East African Breweries Ltd
12.2010 - 09.2012
Master of Science - Entrepreneurship
Jomo Kenyatta University of Agriculture and Technology
Bachelor of Commerce - Finance Option
Jomo Kenyatta University of Agriculture and Technology
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