Geofrey Oduor
Kisumu
Summary
Dynamic sales professional with 9+ years of diverse experience in territory sales management. Demonstrated success in achieving sales targets and driving growth through effective leadership. Strong analytical skills and a proactive approach contribute to a results-oriented team environment. Focused on fostering collaboration and professional development within teams.
Overview
9
9
years of professional experience
Work History
Territory Sales Representative.
Kenya Wine Agencies Limited.
Nairobi
08.2018 - Current
- Boosted monthly volumetric sales for the assigned distributor from 20,000 to 65,000 liters.
- Grew revenue for the distributor from a gross of KES 20 million to KES. 70 million monthly.
- Expanded outlet universe from 300 outlets to 900 outlets.
- Grew the overall numeric distribution from 32% to 62% across the portfolio.
- De-risked one of our trade partners contributing 40% to total business by adding two viable partners.
Responsibilities:
- Develop and execute regional sales and marketing plans in accordance with established objectives.
- Devise and implement strategies for regional routes to consumers.
- Oversee sales development budgets for distributors, and other trade partners.
- Provide distributor management and support store managers in their day-to-day operations.
- Recruit new customers, and maintain relationships with existing outlets across all trade channels within the region.
- Utilize the Sales Force Automation system to manage daily customer calls.
- Monitor and report on territory performance on a monthly basis.
- Analyzed customer feedback and identified areas of improvement in products or services offered.
- Conducted market research to identify selling possibilities and evaluate customer needs.
- Fostered partnerships with local businesses to expand market presence and drive sales.
Account Development Representative
Coca Cola Beverages Africa Kenya
Kisumu
10.2016 - 07.2018
- Increased daily territory sales from 700 to 1500 unit cases within a one-year timeframe.
- Onboarded 2 key distributors across the region to drive coverage and grow volumes.
Responsibilities:
- Executed a regional sales plan, successfully achieving quota targets, and aligning with established objectives.
- Implemented strategies for regional routes to consumers.
- Provided distributor management and supported store managers in their day-to-day operations.
- Successfully recruited new customers while maintaining existing outlets within the region.
- Conducted data collection and analysis using the Sales Force Automation system.
- Tracked daily activities and provided monthly reports on territory performance.
Education
Bachelor of Science - Agribusiness Management And Trade
Kenyatta University
Nairobi, Kenya.07-2016
Skills
- Communication: I have strong communication skills, both verbal and written, essential for effective collaboration with internal teams, distributors, and key stakeholders
- Sales Strategy: I have a proven ability to develop and execute effective sales and marketing plans, aligned with established objectives, resulting in increased sales volumes and revenue
- Adaptability: I have the ability to adapt to dynamic market conditions, changing consumer preferences, and evolving industry trends to stay ahead in a competitive sales environment
- Problem Solving: I am adept at identifying challenges and implementing innovative solutions to address issues promptly, ensuring smooth operations and customer satisfaction
- Teamwork: I am able to constructively contribute expertise to team initiatives in a dynamic environment, and execute directives appropriately
- Relationship Management: Ability to build and maintain effective customer relationships, to build strong loyalty by handling and responding to queries from clients effectively and accurately
- Organization and planning: Detail-oriented with strong organizational skills, with the ability to prioritize and work effectively on multiple tasks in a demanding environment
- Leadership and Management: I am a proactive, goal-driven professional with the ability to create and maintain a productive climate to achieve and maintain high performance standards
- Drive for Results: Takes personal ownership and accountability to meet deadlines, and achieve agreed-upon results
- Computer Skills: I am proficient in MS Excel, Word, and PowerPoint
- Develop and execute trade marketing strategies :Create and implement plans to promote products and services to distributors, retailers, and other trade partners
- In-Store Marketing: Plan and implement in-store promotions, displays, and merchandising activities to boost sales and brand awareness
Affiliations
- Watching Football and Documentaries, Traveling.
Accomplishments
- Best sales district for FY 2018/2019
- Best Sales Representative for FY 2019
- Most Improved Distributor FY 2019
- Most Improved Distributor FY 2019
- Most improved sales district FY2020.
Languages
English
First Language
Swahili
Upper Intermediate (B2)
B2
Reference.
- Paul Odongo Odeyo - Commercial Director, Farmers Choice Limited, Telephone no: +254 720 987 377
- Dateus Nateminya, Regional Sales Manager, Mastermind Kenya Limited, Telephone no: +254 706 178 255
- Francis Ongoro Otieno, Country Capability Manager, Coca-Cola Beverages Africa, Nairobi Bottlers Limited, Telephone no: +254 725 006 22727
Training and Workshops.
- Channel segmentations and PICOS implementation
- Business Improvement: Root Cause Analysis Training
- QMS Standard Training
- Premium wine training.
- E-learning courses on effective communication and customer service delivery
Seminars and Conferences.
- Kenya Wine Agencies Limited yearly sales conferences
- Coca-Cola Beverages Africa Kenya Yearly Sales Kick-off
- Equinix Connect seminar by Molly Fletcher: Embracing Change as a Catalyst for Growth
Timeline
Territory Sales Representative.
Kenya Wine Agencies Limited.
08.2018 - Current
Account Development Representative
Coca Cola Beverages Africa Kenya
10.2016 - 07.2018
Bachelor of Science - Agribusiness Management And Trade
Kenyatta University
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