GENET SINTAYO
Commercial Account Manager
Nairobi,Nairobi
Summary
Strategic B2B commercial leader with 10+ years of experience in business development, yield management, and market expansion across EMEA and the Indian Ocean Islands. Proven track record in client relationship management, digital marketing, and data-driven strategy execution. Skilled in consultative selling, storytelling, and developing compelling narratives to drive engagement and business growth.
Overview
15
15
years of professional experience
15
15
years of post-secondary education
Work History
Commercial Account Manager
Booking.com
Nairobi, Nairobi Province
05.2016 - 11.2024
- Managed a portfolio of 150+ high-value partners, enhancing growth via regular performance reviews and customized marketing strategies.
- Delivered 20% YoY revenue growth by expertly managing a portfolio of 150+ high-value partners and executing high-impact engagement strategies that drove business results.
- Powered 75% of overall conversions by maintaining an exceptional 80% adoption rate of the loyalty program, driving sustained partner growth and retention.
- Boosted partner conversion rates by 15% through data-driven performance analysis and strategic recommendations on availability and pricing.
- Accelerated Booking.com market dominance across East and West Africa by acquiring high-value partnerships, generating USD 1M annual revenue.
- Drove a 35% increase in partner tool adoption and a 12% rise in bookings through targeted, results-oriented training programs.
- Strengthened relationships with key stakeholders by organizing and facilitating partner workshops, webinars, and ongoing communication, resulting in enhanced engagement and loyalty.
Business Development Manager
Assa Abloy E.A. Ltd
Addis Ababa, Addis Ababa
06.2013 - 04.2016
- Executed successful go-to-market strategies for Yale security systems across East Africa.
- Conducted market and competitor research to improve profitability and strategic decision-making.
- Secured key contracts, including fire exit and automatic door supply for the Bole Airport Expansion.
- Generated new business with marketing initiatives and strategic plans.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
- Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
- Led cross-functional teams to successfully execute complex projects, ensuring timely delivery and client satisfaction.
Client Account Manager
adforceDDB
Windhoek, Windhoek
04.2010 - 02.2011
- Managed a portfolio of advertising clients, monitoring project progress and delivering results.
- Built long-term relationships through regular client communication and satisfaction tracking.
- Identified and addressed at-risk accounts, ensuring client retention and revenue stability.
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
- Handled complaints, provided appropriate solutions, and alternatives within appropriate timeframes and followed up to achieve resolution.
- Maintained client files with sales contracts, records of client interactions, client notes, and other information.
- Managed a diverse portfolio of clients for optimal account growth and retention.
- Performed duties and provided service in accordance with established operating procedures and company policies.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
Education
Bachelor of Arts - Business Management
University of Namibia
Namibia 04.2010 - 04.2025
Skills
- Revenue Growth Strategy
- B2B Business Development
- Digital & OTA Marketing
- Stakeholder & Client Engagement
- Market & Competitor Analysis
- Consultative Sales & Objection Handling
- Portfolio & Account Management
- Data-Driven Decision Making
- Storytelling for Client Success
Cross Functional Initiatives
- Employee Resource Groups (ERG), Served on the ERG Steering Committee, promoting diversity, equity, and inclusion while driving impactful cross-departmental collaboration.
- Supply Dashboard Rollout, Played a key support role in the deployment of the Supply Dashboard by delivering partner feedback, leading internal training sessions, and contributing to the refinement of partner-facing functionalities.
Timeline
Commercial Account Manager
Booking.com
05.2016 - 11.2024
Business Development Manager
Assa Abloy E.A. Ltd
06.2013 - 04.2016
Bachelor of Arts - Business Management
University of Namibia
04.2010 - 04.2025
Client Account Manager
adforceDDB
04.2010 - 02.2011
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