Summary
Overview
Work History
Education
Skills
References
Awards
Timeline
Generic

FRIDAH MLEMWA

Kampala

Summary

A seasoned communications professional with over10 years of experience in media, marketing, and public relations. Adept at crafting compelling narratives, developing strategic campaigns, and fostering strong stakeholder relationships to enhance brand visibility and drive impactful change. Skilled in digital media, content creation, and strategic planning, with a strong commitment to excellence.

Overview

14
14
years of professional experience

Work History

Marketing Specialist

VeryPay
11.2023 - Current
  • - Developed and executed PR strategies to enhance brand awareness and expand market reach
  • - Created high-quality articles, blogs, press releases, and content for diverse platforms
  • - Cultivated relationships with journalists and influencers to amplify brand visibility
  • - Managed a PR activity calendar, ensuring timely campaign execution
  • - Collaborated with internal marketing teams to align PR strategies with broader goals
  • - Represented the company at events to boost visibility and foster partnerships

Communications Specialist

World Blind Union
10.2022 - 10.2023
  • - Developed WBU communications and social media content strategy
  • - Led the management of WBU website and social media
  • - Conceptualized and produced compelling, effective, and brand-consistent publications
  • - Executed communications activities for international conferences and events
  • - Acted as the focal point for internal and external communication
  • Remote

Communications Officer

Africa Youth Trust
10.2020 - 06.2021
  • - Improved team efficiency via training in communications
  • - Managed media relations and campaigns to address public communications
  • - Oversaw website copy and social media platforms
  • - Built and strengthened relationships with media members to promote positive coverage
  • - Prepared and edited organizational publications
  • - Developed content, managed follower engagement, and analyzed trends to optimize messaging

Journalist/Anchor

AfricaNews/EuroNews
03.2019 - 03.2020
  • - Performed research and fact checked to maintain high standard of journalistic integrity
  • - Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories
  • - Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation
  • - Established and maintained relationships with credible sources
  • - Presented travel and news stories in live broadcasts and recordings
  • - Produced news stories for AfricaNews television broadcast, website and Phone App
  • - Translated stories from French to English
  • Led journalist teams in various shifts

Writer

The Nation
09.2017 - 03.2020
  • - Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content for the Saturday magazine, Daily Nation
  • - Conducted interviews with subject matter experts to generate topics
  • - Translated technical terminology and jargon into plain, clear language

Communications Officer

Media Focus on Africa
05.2018 - 03.2019
  • - Developed and implemented short- and long-term communications strategies
  • - Oversaw website and social media platforms
  • - Engaged in professional networking to maintain strong relationships with communications and media professionals
  • Designed publications and social media graphics
  • - Involved in developing project communication and brand visibility strategies
  • - Involved in project proposal pitching and drafting
  • Organization leadership and decision making
  • - Managed communications consultants
  • - Managed the communications needs of Media Focus on Africa, Uganda bureau as well
  • - Rebuilt organization website and logo

Digital Media Editor

CGTN Africa
09.2015 - 09.2017
  • - Produced multimedia content on Africa Affairs
  • - Planned and implemented the weekly, monthly, quarterly and annual plans
  • - Reported live from the field across various African nations, on the organizations Multimedia platforms
  • - Participated in editorial, planning and newsroom daily
  • Monitored media across Africa for breaking, trending and important news
  • - Analyzed feedback and statistics on online platforms to improve news and feature stories coverage
  • - Worked flexible hours across night, weekend and holiday shifts
  • - Engaged in photography, graphic design and video content creation
  • - Planned and adhered to content calendars and made scheduled posts

Communications and Advocacy Trainee

World Vision East Africa
05.2015 - 08.2015
  • - Created social media content across multiple platforms according to content calendars and promotion schedules
  • - Used Adobe Suite for creation of content, photo manipulation and publication design
  • - Provided editorial support in writing articles and press releases
  • - Engaging in internal communications for broad internal organization communications
  • - Summarizing policy documents and translating some to easy read stories for staff and social media
  • - Assisted in event planning and organization
  • - Supported efforts in creating policy and change of policy for WVI East Africa engagement with the African Union

Founder/Managing Editor

Route Scoute
05.2013 - 08.2015
  • - Oversaw publication of digital and print products, aligning multi-media content strategies to maintain cohesive brand identity
  • - Handled final proofreading, copy editing and revision functions for deliverables
  • - Hired, trained and provided daily direction for employees
  • - Pitched content strategies and managed asset acquisition
  • - Proposed ancillary projects and products to expand diversity of editorial offerings and revenue opportunities
  • - Attended relevant events, fairs and conferences

Intern Reporter

Standard Media Group
09.2011 - 03.2012
  • - Completed research, compiled data and assisted in timely reporting
  • - Attended press conferences
  • - Wrote news stories, developed leads and constructed headlines
  • - Collected data from various sources to determine facts and opinions and fashioned into cohesive story for television broadcast
  • - Completed assigned pieces and developed independent stories
  • - Established and maintained relationships with credible sources
  • - Covered special events and breaking news with eye for detail and tenacious pursuit of important information
  • - Scripting and editing news stories, as well as filing the materials
  • - Reported for both news and business segment

Public Relations Officer

African Laughter
03.2011 - 08.2011
  • - Maintained proactive media relations program by distributing news releases for placement, building strong relationships and monitoring media
  • - Monitored and evaluated industry media coverage by managing social media platforms and contributing engaging articles to range of industry publications
  • - Assisted with marketing strategy development to increase public awareness and customer engagement
  • - Produced and distributed internal and external communications
  • - Organizing and attending promotional events such as Press conferences, open days and exhibitions
  • - Media Monitoring, creating communications plans and strategies
  • - Writing and editing for magazines, case studies, speeches, articles for mainstream media, annual reports etc

Education

BA - Social Communications

Catholic University of Eastern Africa
01.2011

Skills

  • Media Relations & Stakeholder Engagement
  • Communication strategy development
  • Digital communications
  • Social Media Management/Oversight
  • Event Coordination
  • Graphics design
  • Analytics and SEO
  • Engaging Stakeholders
  • Television and Print Journalism
  • Public relations
  • Writing and Editing
  • Multimedia Content Creation & Editing
  • Internal communications

References

Faith, Oneya, Global Web Editor, foney@icrc.org, +254757272504, The International Committee of The Red Cross


Harrison Manga Country Director, Media Focus on Africa Email: harrison@mediafocusonafrica.org | Phone: +254726489214 


Jeremiah Fisayo-Bambi Anchor/Producer, AfricaNews/EuroNews Email: jeremiah.fisayo@euronews.com | Phone: +33764721199

Awards

WIN Kenya Cohort2021 Winner - WIN Leadership Accelerator, a nine-month intensive career and leadership program for journalists and editors working in Africa., Betina Fund Beneficiary - A program to increase the number of women in leadership roles in media. Additional training by Thomson Foundation., Member, Association of Media Women in Kenya., Road Safety Fellow, Internews Kenya2014., Volunteer Writer, International Political Forum2013 -2014., Volunteer Journalist, Department of Information, Mombasa2009., Volunteer, Ministry of State for Youth Affairs, Taita Taveta2009.

Timeline

Marketing Specialist

VeryPay
11.2023 - Current

Communications Specialist

World Blind Union
10.2022 - 10.2023

Communications Officer

Africa Youth Trust
10.2020 - 06.2021

Journalist/Anchor

AfricaNews/EuroNews
03.2019 - 03.2020

Communications Officer

Media Focus on Africa
05.2018 - 03.2019

Writer

The Nation
09.2017 - 03.2020

Digital Media Editor

CGTN Africa
09.2015 - 09.2017

Communications and Advocacy Trainee

World Vision East Africa
05.2015 - 08.2015

Founder/Managing Editor

Route Scoute
05.2013 - 08.2015

Intern Reporter

Standard Media Group
09.2011 - 03.2012

Public Relations Officer

African Laughter
03.2011 - 08.2011

BA - Social Communications

Catholic University of Eastern Africa

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