Summary
Overview
Work History
Education
Skills
Websites
Interests
Timeline
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Fridah Marangu

Fridah Marangu

MARCOMMS SPECIALIST
Nairobi

Summary

With over a decade of experience, excels at transforming fragmented messages into seamless, show-stopping campaigns. As a MarComms Specialist, consistently drives results, increases engagement, and achieves 25% growth across diverse industries, from luxury hotels to NGOs. Leveraging HubSpot, Google Analytics, and Adobe Suite, merges data with storytelling to captivate audiences and create a lasting impact. In a world filled with noise, expertise lies in helping brands find their unique voice and stand out. Let's collaborate to craft something extraordinary that sparks revolutions through connected stories.

Overview

18
18
years of professional experience

Work History

CLUSTER MARKETING & COMMUNICATIONS MANAGER

PULLMAN & MERCURE HOTEL / ACCOR
Nairobi, Nairobi Province
09.2023 - 01.2025
  • Rebranding Strategy: Led the transition from Intercontinental to Accor, crafting a narrative that honored legacy while embracing Pullman & Mercure's future.
  • Global Engagement Boost: Drove a 25% increase in international bookings through data-driven digital marketing.
  • Content Innovation: Created engaging campaigns that brought the hotels' stories to life, boosting engagement on Instagram, LinkedIn, and Facebook.
  • Integrated Media Wins: Combined PR and digital efforts to secure widespread coverage, positioning Pullman & Mercure as a top global choice.

SENIOR MARKETING & COMMUNICATIONS MANAGER

RADISSON BLU HOTEL & RESIDENCES
10.2022 - 08.2023
  • SEO & Web Optimization: Boosted direct bookings by 40% through strategic keywords and enhanced user journeys.
  • Influencer Collaborations: Partnered with top influencers, driving a 35% engagement increase and bringing the brand to life.
  • Event Marketing: Created must-attend experiences with cross-channel campaigns, driving record attendance.
  • Integrated Media Wins: Combined PR and digital efforts to amplify visibility and position the hotel as a top destination.

MARKETING, EVENTS & COMMUNICATIONS MANAGER

CAPITAL CLUB EAST AFRICA
01.2022 - 09.2022
  • Social Growth Pioneer: Boosted followers by 30% with dynamic social strategies, turning the club into a vibrant digital hub.
  • Event-Focused Campaigns: Curated exclusive member events, deepening connections and driving loyalty, supported by cash and in-kind sponsorships.
  • Targeted Outreach: Delivered precision email campaigns, sparking a 20% rise in membership inquiries and expanding the elite network.
  • Sponsorships & Collaborations: Secured cash and in-kind donations to actualize club and member events, enhancing value and engagement.

SENIOR MARKETING & COMMUNICATIONS MANAGER

LIONS SIGHT FIRST EYE HOSPITAL
01.2021 - 12.2021
  • Purpose-Driven Campaigns: Increased service utilization by 25% through CSR eye camps, delivering essential care to underserved communities.
  • Digital Transformation: Boosted patient inquiries with a data-driven content strategy and SEO optimization.
  • Public Health Advocacy: Promoted eye health education through compelling storytelling, driving awareness and engagement.
  • Strategic Partnerships & PR: Built corporate partnerships and led PR efforts to amplify the foundation's mission and visibility.
  • Led crisis management responses by crafting clear messages addressing concerns and protecting brand reputation.
  • Cultivated relationships with key stakeholders, building trust through transparent communication practices and regular updates.
  • Maintained a strong understanding of industry trends, adjusting marketing strategies as needed to stay ahead of competitors.

GROUP ACCOUNT DIRECTOR

LOPAGE PR & ADVERTISING AGENCY LTD
03.2019 - 04.2020
  • Client Relationship Leadership: Boosted member retention by 30% through strategic relationship-building and loyalty programs.
  • Digital Campaign Optimization: Increased conversions by 20% with data-driven, cross-functional campaign strategies.
  • Data-Driven Insights: Used analytics to refine campaigns, maximizing ROI and impact.
  • Integrated Communications: Amplified the club's voice with press releases, strategic comms, and content strategies.
  • Social Media & Online Marketing: Drove engagement and attracted high-net-worth members through innovative social and online campaigns.

MARKETING, EVENTS & COMMUNICATIONS MANAGER

CAPITAL CLUB EAST AFRICA
11.2016 - 02.2019
  • Streamlined communication processes for improved information flow between departments and external stakeholders.
  • Increased brand awareness through the creation and implementation of targeted marketing campaigns.
  • Developed comprehensive communications strategies, incorporating both traditional and digital media channels.
  • Elevated client satisfaction rates by providing exceptional support throughout the entire lifecycle of each event project.
  • Optimized event management processes through the implementation of new technologies and software tools, enhancing efficiency and productivity.
  • Generated increased sponsorship revenue through strategic relationship-building efforts with key industry partners.

SENIOR ACCOUNT MANAGER

EXPRESS DDB ADVERTISING AGENCY
06.2016 - 10.2016
  • Increased revenue for the company through strategic upselling and cross-selling initiatives.
  • Mentored junior account managers, fostering their professional growth and skills development within the company.
  • Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration.
  • Developed deep knowledge of customer businesses and relationship to company objectives.
  • Boosted client satisfaction by effectively managing and resolving account issues.
  • Sold new products and services and developed new accounts to maximize revenue potential.
  • Expanded market share by identifying new business opportunities and securing high-value accounts.

SENIOR INFLIGHT ATTENDANT

KENYA AIRWAYS
03.2007 - 09.2012
  • Improved teamwork among crew members by actively participating in debriefings and sharing constructive feedback after each flight.
  • Followed company regulations and rules to promote safe environment for travelers and employees.
  • Managed challenging situations calmly and professionally, such as handling unruly passengers or addressing flight delays.
  • Optimized passenger experience by proactively identifying potential issues and offering solutions to enhance comfort and satisfaction.
  • Maintained cabin safety by conducting pre-flight checks, adhering to airline policies, and following emergency procedures when necessary.
  • Led safety demonstrations before each flight, educating passengers on proper use of equipment and emergency exits.
  • Assisted passengers with special needs, providing personalized care and support throughout the flight.
  • Contributed to airline''s reputation for punctuality by swiftly completing cabin preparation tasks prior to passenger boarding.
  • Streamlined communication between cabin crew members during flights using established protocols for relaying important information quickly and effectively.

Education

BACHELOR OF ARTS - JOURNALISM, PR & ADVERTISING, MARKETING

USIU - AFRICA
04.2004 - 8 2006

COMPUTER PACKAGES - undefined

STRATHMORE COLLEGE
06.2002 - 7 2002

Skills

  • Proficient in Google Analytics

  • SEMrush

  • Social Media Management: Hootsuite

  • Meta Business Suite

  • Content Creation: Canva

  • Adobe Photoshop

  • CRM & Automation: HubSpot

  • Salesforce

  • Mailchimp

  • Data analysis expertise

  • SEO / SEM Marketing

  • Executive Presentations

  • Brand management proficiency

  • Sustainability marketing

  • Campaign Management

  • Strategic media relations

  • E-commerce marketing

Community engagement

Strategic marketing planning

Marketing strategies

Campaign management

Website management

Internal communications

Social media campaigns

Paid advertising

Advertising management

Market trend analysis

Stakeholder engagement

Cross-cultural marketing strategies

Digital communication strategies

Strategic corporate communication

Unified marketing initiatives

Interests

Data/Market Analysis
SEO / SEM Marketing
Executive Presentations
Brand strategy management
Sustainability marketing
Campaign Management
Public Relations & Media
E-commerce marketing
Competitive Market Position
Travel & cultures
Public speaking & networking
Branding & design
Lifestyle & culinary expertise
Creative writing
Reading Industry Publications
Swimming

Timeline

CLUSTER MARKETING & COMMUNICATIONS MANAGER

PULLMAN & MERCURE HOTEL / ACCOR
09.2023 - 01.2025

SENIOR MARKETING & COMMUNICATIONS MANAGER

RADISSON BLU HOTEL & RESIDENCES
10.2022 - 08.2023

MARKETING, EVENTS & COMMUNICATIONS MANAGER

CAPITAL CLUB EAST AFRICA
01.2022 - 09.2022

SENIOR MARKETING & COMMUNICATIONS MANAGER

LIONS SIGHT FIRST EYE HOSPITAL
01.2021 - 12.2021

GROUP ACCOUNT DIRECTOR

LOPAGE PR & ADVERTISING AGENCY LTD
03.2019 - 04.2020

MARKETING, EVENTS & COMMUNICATIONS MANAGER

CAPITAL CLUB EAST AFRICA
11.2016 - 02.2019

SENIOR ACCOUNT MANAGER

EXPRESS DDB ADVERTISING AGENCY
06.2016 - 10.2016

SENIOR INFLIGHT ATTENDANT

KENYA AIRWAYS
03.2007 - 09.2012

BACHELOR OF ARTS - JOURNALISM, PR & ADVERTISING, MARKETING

USIU - AFRICA
04.2004 - 8 2006

COMPUTER PACKAGES - undefined

STRATHMORE COLLEGE
06.2002 - 7 2002

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Fridah MaranguMARCOMMS SPECIALIST