FRIDAH KABURU
MARKETING
NAIROBI,NAIROBI
Summary
As a creative marketing manager with over a decade of experience in brand marketing and innovation, I enhance corporate marketability through progressive electronic and print marketing tools. With added experience in the automotive industry, I possess a strong understanding of corporate messaging and online tactics to effectively implement industry specific campaigns.
Overview
16
16
years of professional experience
2
2
Languages
Work History
MARKETING MANAGER
GB AUTO KENYA
NAIROBI, NAIROBI
5 2023 - Current
- • Partnered with key industry players, such as the Matatu Owners Association (MOA), increasing brand recognition by 30%.
• Collaborated with international marketing teams at GB Corp in Egypt, Eicher in India, Volvo in Sweden, and King Long in China, contributing to a 0.5% increase in market share.
• Launched and managed GB Auto Kenya's digital platforms, achieving a 41% growth in online engagement within six months.
• Created engaging user content, including customer testimonials, leading to a 28% increase in social media interactions.
• Monitored competitors' activities and tracked industry trends through active participation in Kenya Motor Industry (KMI) events, resulting in a 18% improvement in market positioning.
• Developed and implemented effective product launch plans and innovative advertising strategies, driving a 15% increase in sales.
• Oversaw marketing campaign budgets, ensuring a 10% reduction in expenses while maintaining effectiveness.
• Drafted concise press releases, enhancing stakeholder awareness of new products and after-sales services, contributing to a 20% increase in customer inquiries.
• Cultivated strategic alliances with diverse media channels, resulting in a 35% increase in brand presence through Public Relations feature stories across print, TV, blogs, and radio.
BRAND AND INNOVATION MANAGER
PROSOYA KENYA LIMITED
NAIROBI, NAIROBI
2019.08 - 2023.05
- • Utilized user research methods, including qualitative inquiry, quantitative data analysis, and user testing, to uncover opportunities for company improvement, resulting in a 20% increase in customer satisfaction.
• Collaborated with key stakeholders, such as farmers in the dairy and pig value chains, gathering input that led to a 15% improvement in product quality standards.
• Contributed to product design and marketing strategies in the development of Ujilala, the company's first flavored ready-to-eat porridge product, which achieved a 25% market penetration within the first six months.
• Conducted reviews and analysis on processes and products, sustaining ongoing product development and increasing efficiency by 50%.
• Utilized mobile services, experiential tasting booths, and social media to stay informed about product trends, resulting in a 35% increase in customer engagement and positive feedback.
• Implemented initiatives and features to drive market activations, acquiring 10% new customers and retaining 70% of existing ones.
• Managed departmental budgets, schedules, and strategies, ensuring alignment with company costings and meeting 85% of deadlines.
• Supported senior management in developing business plans for new products and services, contributing to a 10% growth in the product portfolio.
SENIOR ACCOUNT MANAGER
DSTV MEDIA SALES
NAIROBI, NAIROBI
2013.09 - 2019.08
- • Conducted thorough client consultations to better understand individual needs and recommend appropriate media platforms to utilize across the DSTV offering, resulting in a 15% increase in client satisfaction.
• Attended industry events like the Marketing Society of Kenya Awards and networking events to build relationships with new customers, achieving a 5% growth in client base, and maintaining a 80% client retention rate.
• Provided excellent customer support throughout, ensuring 95% on-time delivery of client's media campaign transmission reports and maintaining a 90% customer satisfaction rate.
• Ensured company profits grew by 20% by proactively upselling new channels and content while negotiating the best prices for contracts.
• Frequently visited customers across Tanzania, Uganda, and Rwanda, maintaining positive and productive relationships, contributing to a 15% increase in regional sales.
• Tracked weekly sales to develop senior leadership reports for corrective action planning, leading to a 10% improvement in sales processes.
• Handled key accounts like Coca-Cola, Sport Pesa, Unilever, Beiersdorf (Nivea), Kenya Tourism Board, and Guinness, resulting in a 15% increase in annual revenue from these accounts.
KEY ACCOUNTS MANAGER
CORPORATE TALK GROUP
NAIROBI, NAIROBI
2008.01 - 2013.08
- • Developed valuable client relationships through proactive communication and service execution, leading to a 40% increase in client retention.
• Coordinated creative public relations strategies to build brand and expand the client base, resulting in a 15% growth in new clients.
• Produced regular status and sales reports within required timelines, improving reporting efficiency by 20%.
• Served as the point of contact for assigned client accounts, maintaining a 95% client satisfaction and loyalty rate.
• Prepared and presented media plans to prospective clients, attending pitch meetings, and increasing sales opportunities by 20%.
• Contacted clients to follow up on pitches and turned 30% of leads into wins.
• Developed media strategies for clients, exceeding annual sales targets by 5% and growing business revenue by 15%.
Education
Certificate in Project Management: CAPM -
EUROPEAN BUSINESS UNIVERSITY
Bachelor of Arts: B.A POLITICAL: SCIENCE AND LITERATURE - undefined
UNIVERSITY OF NAIROBI
Higher National Diploma: BUSINESS MANAGEMENT - undefined
UNIVERSITY OF NAIROBI
KCSE - undefined
ST. MARY'S GIRLS, IGOJI
Skills
Customer demographics understanding
Public and media relations
Social media marketing
Proficient in CRM software tools
Professional written communication abilities
Project management experience
SEO Optimization
Stakeholder relationship management
Marketing campaign management
Media buying
Corporate communications expertise
Notableaccomplishments
- Negotiated Key Partnership: Successfully negotiated and secured a partnership making GB Auto Kenya the official transport partner for a nationwide road safety campaign in collaboration with the Matatu Owners Association (MOA) and the National Transport and Safety Authority (NTSA).
- Established Marketing Department: Founded and led the marketing department at GB Auto Kenya, effectively managing all marketing activities and significantly increasing the company's visibility on social media platforms from scratch to current levels.
- AGRIFI Kenya Challenge Fund: Played a pivotal role in the successful pitch and implementation of the AGRIFI Kenya Challenge Fund, which enabled Prosoya Kenya Limited to positively impact 6,500 smallholder farmers and create 220 jobs across the maize, soybean, pig, and dairy value chains.
- Secured Broadcast Sponsorship: Sourced, negotiated, and secured the first Kenya Premier League broadcast sponsorship contract at DSTV Media Sales, resulting in a $750,000 annual contract for a duration of three years.
Training
- Lean Management
- Project Management
- Leadership and people management
- Total Productive Maintenance
- AgriXcel| Financial tracking and analysis
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeLocation Preference
On-SiteHybridImportant To Me
Company CulturePersonal development programsWork-life balanceCareer advancementHealthcare benefitsTimeline
BRAND AND INNOVATION MANAGER
PROSOYA KENYA LIMITED
2019.08 - 2023.05
SENIOR ACCOUNT MANAGER
DSTV MEDIA SALES
2013.09 - 2019.08
KEY ACCOUNTS MANAGER
CORPORATE TALK GROUP
2008.01 - 2013.08
Certificate in Project Management: CAPM -
EUROPEAN BUSINESS UNIVERSITY
Bachelor of Arts: B.A POLITICAL: SCIENCE AND LITERATURE - undefined
UNIVERSITY OF NAIROBI
Higher National Diploma: BUSINESS MANAGEMENT - undefined
UNIVERSITY OF NAIROBI
KCSE - undefined
ST. MARY'S GIRLS, IGOJI
MARKETING MANAGER
GB AUTO KENYA
5 2023 - Current